If fibre is your priority when choosing wholegrain ontbijtkoek to enjoy with tea, compare the fibre per 100 g and per slice, as well as the ingredients. If you’re specifically looking for a variety with no added sugars, check for that claim and still compare the sugars and other nutritional values. Also check the allergens for each variety and choose a pack that suits the way you’ll enjoy it.
When you’re having tea or coffee, choose wholegrain ontbijtkoek based on its ingredients and fibre content, not just its product name. The Netherlands Nutrition Centre gives 1.3 g of fibre for a 30 g slice of wholegrain ontbijtkoek; check the pack for the figures for your chosen variety.
You’re looking for a wholegrain variety that explicitly states it has no added sugars. Peijnenburg uses this claim for one sliced variety, but you’ll still need to check the label for total sugars, portion size and ingredients.
The types of grain used are a key consideration for you. Rye contains gluten; Jumbo and PLUS also list wheat or the possible presence of other grains in their product information. Check the allergen information on the exact pack you’re buying.
Start with the feature that matters most to you. Then compare the nutritional information on the same basis and decide whether the pack suits the way you’ll use it.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrain and fibre | Check which wholemeal flour has been used and compare the fibre per 100 g and per slice. | When I’m having a slice, I want to know how much fibre it provides, rather than relying on the word ‘wholegrain’ alone. Around 36% of consumers prioritise this. |
| Added and total sugars | Look for the no added sugars claim and also check the ‘of which sugars’ line, per 100 g and per portion. | If I want to avoid added sugars, I want to be able to find that claim without overlooking the other nutritional values. This is the top priority for around 29% of consumers. |
| Grains and allergens | Check the ingredients, allergen information and warnings about the possible presence of other grains on the current pack. | If I need to watch out for gluten or another allergen, the ingredients of the specific product matter more than a fibre or sugar claim. This comes first for around 21% of consumers. |
| Portion and packaging | Compare the number of slices, pack weight and storage instructions. | At home, I want to be able to grab a slice easily; if I’m taking it with me, the pack needs to suit the way I use it. Around 14% of consumers choose based on portion size and convenience first. |
In July 2024, the Netherlands Food and Consumer Product Safety Authority reported that 51 of 190 products it examined should not have been labelled as wholegrain. The research covered several product groups and does not mean that a specific ontbijtkoek has been labelled incorrectly.
Read the ingredients and compare the fibre per 100 g. Also check the proportion of wholemeal flour if the manufacturer provides this information.
This claim doesn’t tell you how much sugar the product contains in total. Fibre, salt and portion size can also vary between varieties.
Compare the nutritional information per 100 g, then check what’s in one slice or portion.
Rye is a gluten-containing grain. Jumbo lists gluten, rye and wheat for its wholegrain ontbijtkoek; PLUS lists rye and warns that wheat, barley and oats may also be present.
Don’t rely on the category or a short product title. Read the ingredients and allergen information on the current pack.
The name ontbijtkoek doesn’t confirm which type of salt has been used in a particular product.
If the type of salt used matters to you, check the product information or ask the manufacturer.
These examples show how product details can differ between varieties; a brand name alone is no substitute for checking the label.
Peijnenburg describes both a standard sliced wholegrain ontbijtkoek and a separate sliced variety labelled as having no added sugars.
Albert Heijn sells a sliced wholegrain ontbijtkoek under its own brand.
Jumbo’s 280 g wholegrain ontbijtkoek provides specific figures you can compare per 100 g and per portion.
PLUS sells a 485 g sliced wholegrain ontbijtkoek.
ALDI describes a 485 g pack of sliced wholegrain ontbijtkoek by Koek & Bakker.
Compare the fibre per 100 g and per slice, and check which wholemeal flour is listed in the ingredients. The Netherlands Nutrition Centre gives 1.3 g of fibre for a 30 g slice of wholegrain ontbijtkoek; individual varieties may have different values. For example, Jumbo states that its 280 g variety contains 8.2 g of fibre per 100 g, while PLUS states that its 485 g sliced variety contains 5.7 g per 100 g.
No, that claim alone doesn’t tell you how much sugar the ontbijtkoek contains in total. For the specific variety, check the ‘of which sugars’ line per 100 g and per portion, as well as the ingredients and other nutritional values.
No, wholegrain doesn’t mean gluten-free: rye contains gluten. Jumbo lists gluten, rye and wheat for its wholegrain variety; PLUS lists rye and warns that wheat, barley and oats may also be present. Read the allergen information on the current pack.
You can’t tell from the product name. If this matters to you, check the ingredients or ask the manufacturer which type of salt has been used in the specific ontbijtkoek.
Choose a pack size and number of slices that suit the way you’ll use the ontbijtkoek, and follow the storage instructions on the pack. Jumbo advises storing its wholegrain ontbijtkoek in a cool, dry place and says to check the pack for the best-before date.
