Which option is right for you?

Home cooks who like to choose their own flavours

Want to use oats as the base for a dish with your own herbs, fruit or other additions? Check the ingredients list and allergen information to see what’s already in the base before putting your dish together.

Cooks short on preparation time

If you want a quick, warm bowl, the cooking instructions for the product you choose matter more than the variety name alone. Also compare the recommended amount per serving and any added ingredients.

Shoppers who need gluten-free oats

Standard oats aren’t automatically suitable for people with coeliac disease. In this case, the Voedingscentrum recommends choosing oats with the official Crossed Grain logo on the packaging. Check the product’s allergen information too.

What should you look for when choosing?

First decide whether you want to choose the ingredients yourself, compare wholegrain and fibre content, keep preparation time to a minimum or find a gluten-free option. Then check the relevant information on the packaging.

What to consider What to check Who it matters to
Ingredients and added ingredients Read the ingredients list if you want oats as the only ingredient. For products with added ingredients, also compare the added sugars and salt per 100 g. If I want to decide the flavour of my dish myself, I need to know what’s already in the oats. For around 40% of consumers, this check would be the main reason for buying.
Wholegrain and fibre Check the wholegrain label and compare the fibre listed per 100 g or per serving, using the same basis of measurement. Anyone looking for a wholegrain base wants to be able to compare the nutritional information on specific packs. For around 30% of consumers, wholegrain and fibre would be the priority.
Preparation Check how much liquid to use and how long the pack says to cook the oats for your dish. If I’m making a warm bowl just before eating, the preparation time needs to fit my schedule. A short cooking time would be the main consideration for around 20% of consumers.
Gluten-free option If you have coeliac disease, check for the official Crossed Grain logo on the oat product and read the allergen information. If I need oats because I have coeliac disease, I can’t rely on the wholegrain label. For around 10% of consumers, the assurance that a product is gluten-free would be the first requirement.

Common mistakes

  • Assuming wholegrain means gluten-free

    The wholegrain label doesn’t tell you whether oats are suitable for people with coeliac disease. According to the Voedingscentrum, standard oat products may be contaminated with gluten.

    If you have coeliac disease, check that the pack displays the official Crossed Grain logo and read the allergen information too.

  • Comparing all oat products as if they were the same

    Plain oats, flavoured varieties and oat bars don’t necessarily have the same ingredients, serving sizes or nutritional values. Comparing them by product name alone can therefore be misleading.

    Compare products in the right category and check the ingredients list and nutritional information per 100 g and per serving.

  • Looking at the oats alone

    Milk, yoghurt, fruit, nuts and other additions change the ingredients, allergens and nutritional value of the finished dish.

    Decide which liquid and additions you want to use. If allergens or nutritional values matter to your choice, check the labels on each one separately.

Brands to consider

Brinta

Brinta Oatmeal is an option with extra-fine oats for a warm bowl.

  • Albert Heijn describes the oats as extra fine and quick to prepare.
  • Check the allergen information: this product may contain traces of wheat and rye.

Quaker

Quaker offers standard oatmeal as well as separate Oats Express varieties that are quick to prepare.

  • Quaker Oatmeal Original lists 100% wholegrain oatmeal as its ingredient.
  • According to Quaker, Original may contain barley and wheat. For an Express variety, check the ingredients on that specific pack.

Albert Heijn

Albert Heijn’s own-brand range includes wholegrain oats with fine flakes.

  • According to Albert Heijn, AH Wholegrain Oats Fine Flakes contains only wholegrain oat flakes.
  • The product information also mentions cereals containing gluten and the possible presence of other cereals. Check the label on the pack you choose.

Jumbo

Jumbo offers fine and coarse wholegrain oats, as well as a separate organic variety.

  • Jumbo lists organically sourced wholegrain oats as an ingredient in its organic wholegrain oats.
  • An organic label doesn’t replace the need to check allergens and cooking instructions.

Lidl

Lidl lists a 500 g pack of oatmeal with coarse flakes.

  • The product type and pack size give you a useful point of comparison if you’re looking for coarse flakes.
  • If you’re choosing based on ingredients, nutritional values or allergens, check the information on the packaging.

Golden Bridge (ALDI)

Golden Bridge is an ALDI own-brand range with fine and coarse wholegrain oats.

  • ALDI lists a 500 g pack of fine wholegrain oats and also shows a coarse variety.
  • Check the ingredients, nutritional information and allergens on the pack of the variety you choose.

Oatmeal products on Joybuy

These products are included to help you compare oats for a dish you’ll put together yourself or a warm bowl. The pack size is shown for each product. Before choosing, also check the ingredients, cooking instructions and allergens on the packaging. The products below are not labelled as gluten-free options for people with coeliac disease.

Quaker Express Oatmeal, 324 g

Quaker Express Oatmeal, 324 g

Worth considering if you want to make a warm bowl quickly. Compare the cooking instructions and ingredients with standard oats, and check the allergen information too.

View on Joybuy
Brinta Oatmeal, 450 g

Brinta Oatmeal, 450 g

A pack to compare if you want to flavour your oats yourself. Check the cooking instructions for your dish and read the allergen information, including details of the possible presence of other cereals.

View on Joybuy
Quaker Oatmeal, 600 g

Quaker Oatmeal, 600 g

A 600 g pack to consider if you want to choose the amount of oats for your dish yourself. Check the cooking instructions and allergen information for this variety.

View on Joybuy
Quaker Oatmeal, 375 g

Quaker Oatmeal, 375 g

A 375 g pack for anyone looking for a different size from the 600 g Quaker pack. Compare the instructions and allergen information for each variety on its own packaging.

View on Joybuy
Zonnatura Organic Whole Wheat Oatmeal, 500 g

Zonnatura Organic Whole Wheat Oatmeal, 500 g

Worth a look if an organic grain base is important for your dish. Before choosing, check the ingredients on the packaging: the product name mentions both wheat and oatmeal, so you can’t rely on the name alone to identify the grain. Read the allergen information and cooking instructions too.

View on Joybuy

Frequently asked questions

Are oats always wholegrain?

According to the Voedingscentrum, oatmeal is made from oat grains and counts as a wholegrain cereal product. If you’re looking specifically for a wholegrain oat base, check the ingredients list on products with added ingredients too.

Are standard oats suitable for people with coeliac disease?

According to the Voedingscentrum, standard oats aren’t automatically suitable for people with coeliac disease, as oat products may be contaminated with gluten. In this case, choose oats with the official Crossed Grain logo on the packaging and read the allergen information.

How much oatmeal should I use for a warm bowl?

As a product recommendation, Albert Heijn and Jumbo suggest 40 g of oats with 250 ml of water or milk for the varieties mentioned. This isn’t a fixed amount for every dish: follow the instructions for the product you choose and allow for the number of people you’re serving.

How should I store oats after opening?

For the products mentioned, Albert Heijn and Jumbo recommend storing them in a cool, dark, dry place and keeping the pack tightly closed. Follow the storage instructions and best-before date on your own pack.