Who are these varieties for?

Breakfasts when you’re short on time

If you don’t want to weigh out oats on working days, individual portion sachets are handy to compare. Loose fine flakes can also be quick to prepare, but you’ll need to decide the quantity yourself. So consider not just the preparation time, but also the steps that matter to you.

People who like to put together their own breakfast

With plain wholegrain oat flakes, you decide what to add. Check the ingredients list if you’re looking for a simple base, and compare the nutritional information of similar products per 100 g rather than per portion. This is also the basis for comparison recommended by the Netherlands Nutrition Centre.

Breakfasts where protein or allergens matter

If you’re considering a variety with added protein, check the full ingredients list: the Quaker and Albert Heijn varieties reviewed contain soya protein. If you have coeliac disease, regular oats may not be suitable; the Netherlands Nutrition Centre recommends looking for the official Crossed Grain mark on oat products.

What should you look for when choosing?

First decide whether you’re looking to save time in the morning, want a plain base or need to check specific ingredients. Then compare the packaging and nutritional information of the varieties that meet your needs.

What to consider What to check Who it matters to
Fewer steps in the morning Check whether you need to weigh out the oats yourself, and follow the preparation time and amount of liquid stated on the packaging. If you want to prepare a set portion quickly, measuring matters just as much as cooking time. This convenience is a top priority for around 42% of consumers.
A plain wholegrain base Read the ingredients list and compare sugars and fibre in similar products per 100 g. If you want to choose your own fruit or other additions, you’ll want to know what’s already in the oats. This is the most important consideration for around 42% of consumers.
Protein and allergens Check the ingredients list for added protein and soya; if you have coeliac disease, look for a gluten-free statement and certification mark on the packaging. If added protein is the reason you’re choosing a different variety, or you need to avoid an allergen, the exact ingredients matter. This check is the top priority for around 16% of consumers.

Common mistakes when choosing

  • Assuming ‘wholegrain’ tells you everything about the product

    Wholegrain describes the grain used, but doesn’t tell you what other ingredients have been added to a flavoured or protein variety. As a result, two wholegrain products can have different ingredients.

    Read the ingredients list and compare the nutritional information per 100 g. The Netherlands Nutrition Centre recommends checking sugars and fibre in breakfast cereals, among other things.

  • Assuming regular oats are suitable for coeliac disease

    According to the Netherlands Nutrition Centre, oats can become contaminated with gluten during processing. The words ‘oats’ or ‘wholegrain’ on the front of a packet aren’t enough to confirm that they’re suitable.

    Check the latest allergen information and gluten-free statement on the packaging. For people with coeliac disease, the Netherlands Nutrition Centre recommends looking for the official Crossed Grain mark on oat products.

Brands to compare

These examples highlight differences between specific oat products; the ingredients of one variety don’t necessarily apply to every product from the same brand.

Quaker

Quaker Oats Express Naturel is a portion-sized option for anyone who wants to prepare a set amount; the product information at Albert Heijn gives a preparation time of two minutes.

  • The Naturel variety reviewed is listed as 100% wholegrain.
  • The Oats Express Protein variety reviewed contains soya protein, so it isn’t the same simple option as Naturel.

Brinta

Brinta Havermout and Brinta Volkoren graanontbijt are different products, even though both can be used for a hot breakfast.

  • Brinta Havermout, listed at Albert Heijn, is made from oat flakes; the extra-fine flakes are designed for quick preparation.
  • According to its ingredients list, Brinta Volkoren graanontbijt is a wheat product with salt, not oatmeal.

Albert Heijn

The own-brand range includes both fine wholegrain oat flakes and a separate protein variety.

  • AH Volkoren havermout fijne vlokken lists wholegrain oat flakes as its only ingredient.
  • The AH protein variety reviewed also contains soya protein, linseed and sunflower seeds. Check this variety separately if you’re looking for a plain base.

Jumbo

Jumbo lists fine and coarse wholegrain oats in different pack sizes.

  • You can choose between fine and coarse flakes if texture matters to you at breakfast.
  • Check the preparation instructions on the pack you choose; fine and coarse flakes aren’t the same product.

Golden Bridge (ALDI)

ALDI lists both fine and coarse wholegrain oats under the Golden Bridge brand.

  • You can choose the flake texture you prefer from this range.
  • Check the label on the specific pack for ingredients, nutritional information and allergens.

Oat varieties at Joybuy

These products suit two ways of choosing oats for working days: a portion-sized option with no specific focus on protein, and a variety with added protein. Check the ingredients and allergen information for the product you choose to see whether it suits your breakfast.

Quaker Express Oatmeal, 324 g pack

Quaker Express Oatmeal 324 g

This portion-sized option is ideal if you don’t want to weigh out loose oat flakes yourself on working days. Check the preparation instructions and allergen information on the packaging, especially if you need to avoid gluten.

View at Joybuy
Quaker Oats Express Protein, 302 g pack

Quaker Oats Express Protein 302 g

This variety is worth considering if you’re specifically looking for oats with added protein. Joybuy’s product information lists wholegrain oats, added soya protein and a preparation time of two minutes. Check the latest allergen information if you need to avoid soya or gluten-containing cereals.

View at Joybuy

Frequently asked questions

Is instant oatmeal automatically less wholegrain than regular oatmeal?

No. The preparation method alone doesn’t determine whether a product is wholegrain. Albert Heijn’s product information lists Quaker Oats Express Naturel as wholegrain, while AH fine wholegrain oats list wholegrain oat flakes as the only ingredient. Check the ingredients list of the variety you choose.

How do I compare plain oats with a protein variety?

Compare the ingredients first, then the nutritional information per 100 g, so differences in portion size don’t skew the comparison. Check sugars, fibre, protein and salt, and if the variety has added protein, check the allergens too, such as soya.

Are regular oats suitable for coeliac disease?

Not necessarily. According to the Netherlands Nutrition Centre, oats can become contaminated with gluten during processing. So check the latest packaging for a gluten-free statement and the official Crossed Grain mark recommended by the Netherlands Nutrition Centre for oat products.

What should I look for on the label of packaged oats?

Start with the ingredients and allergen information for the specific variety. The Netherlands Food and Consumer Product Safety Authority emphasises that prepacked foods must clearly state what they contain and identify allergens on the label. Then use the nutritional information per 100 g to compare similar oat products.