What should you look for when choosing?
Start with the carbohydrates in the portion you actually eat, then compare the ingredients, fibre and any allergens. The Netherlands Nutrition Centre gives average figures of 23.7 g of carbohydrates and 4.4 g of fibre per 40 g of oats. Milk and toppings add to these totals.
| What to consider | What to check before buying | Who it matters to |
| Carbohydrates per portion |
Compare total carbohydrates per 100 g and work out the amount for your weighed portion. Include milk and toppings, too. |
If I count carbohydrates, I want to know how much oats I actually serve myself. Portion control is the top priority for around 36% of shoppers. |
| Fibre and wholegrain oats |
Read the ingredients list and compare fibre per 100 g or per portion. |
I want to choose a recognisable wholegrain staple and be able to assess its fibre content, too. Around 29% of shoppers give this their top priority. |
| Simple ingredients |
Check the ingredients, sugars and total carbohydrates; assess flavourings and toppings separately. |
If you want to choose the flavour of your porridge yourself, it can be better to start with a simple base. This matters most to around 21% of shoppers. |
| Suitable for coeliac disease |
Check for the official Crossed Grain trademark and read the allergen information on the exact pack. |
If I have coeliac disease, I need to know whether the oats are suitable for me before considering any other product features. This is the top requirement for around 14% of shoppers. |
Oat products on Joybuy
These products offer oats as a base for a portion you can choose yourself, alongside options for anyone looking for fine flakes or a quick breakfast. Always compare the label on the pack you choose. If you have coeliac disease, check separately for the Crossed Grain trademark.
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Quaker Oatmeal, 600 g
For anyone who wants to weigh out their own portion of oats and calculate its carbohydrate content.
Check the ingredients, nutritional values and allergens on the pack for this variety.
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Zonnatura Organic Whole Wheat Oatmeal, 500 g
For anyone who wants to compare an oat product by its ingredients and nutritional values.
Check the exact pack to see which grains it contains and which allergens are listed; don’t rely on the product name alone.
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Quaker Express Oatmeal, 324 g
For anyone who wants to factor preparation time into their choice of oats.
Check the preparation instructions and calculate the carbohydrates for the amount you actually eat.
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Brinta Oatmeal, 450 g
For anyone who wants to make a warm bowl of porridge and weigh out their own portion.
When checking the nutritional information, note the difference between dry oat flakes and porridge made with milk.
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Frequently asked questions
Are wholegrain oats automatically suitable for people with diabetes?
No. Wholegrain oats contain carbohydrates, so the amount you eat still matters. The Netherlands Nutrition Centre gives an average of 23.7 g of carbohydrates per 40 g of oats. According to Diabetes.nl, there is no single amount of carbohydrates that is best for everyone with diabetes.
Which details on the label should I compare first?
Compare total carbohydrates on the same basis, for example per 100 g, then work out the amount for your own portion. Check fibre, ingredients and allergens, too. ‘No added sugars’ doesn’t mean oats contain no carbohydrates.
Are fine or coarse flakes better for my blood sugar?
If you’re assessing the carbohydrates in your breakfast, don’t choose based on flake size alone. Fine and coarse varieties have different textures; compare the portion and nutritional values for both, as well as what you add to your meal.
Can I eat ordinary oats if I have coeliac disease?
Ordinary oats aren’t necessarily suitable for people with coeliac disease, as oats can become contaminated with gluten during processing, according to the Netherlands Nutrition Centre. For oats, check for the official Crossed Grain trademark and read the allergen information on the current pack.