Which option is right for you?

If you plan breakfasts for the week

If you’re stocking up for several portions at once, a pack you can measure out yourself is practical. Jumbo lists fine wholegrain oat flakes in 500 g and 1 kg packs. Think about how much you’ll use during the week and how you’ll keep the pack sealed.

If you’re short on time in the morning

Pre-measured portions can be useful when you want a warm bowl of porridge with minimal preparation. Albert Heijn lists a preparation time of two minutes for Quaker Oats Express Naturel. Follow the preparation instructions for whichever variety you choose.

If you check ingredients and allergens

Read the ingredients list if you specifically want wholegrain oats, and compare the nutritional information for other varieties. If you need to avoid gluten because of coeliac disease, the Voedingscentrum advises not relying on the words ‘wholegrain oats’ alone: check for a gluten-free label or the official Crossed Grain symbol, and read the allergen information.

What should you look for in your weekly shop?

First decide whether you need a week’s supply, quick preparation, a straightforward ingredient list or specific allergen information. Then compare the packaging and labels of the varieties that suit your needs.

What to consider What to check before buying Who it matters to
Stock and packaging Check the net weight and work out how many breakfast portions you want to get from the pack. If I’m buying for several mornings at once, I want to measure out my own portions and keep the pack sealed. For around 40% of consumers, having enough for the week is the top priority.
Preparation time Read the time and method on the pack, including instructions for water, milk, a pan or a microwave. On busy mornings, I want to make a warm bowl without having to measure much out. Quick preparation is the top priority for around 30% of consumers.
Wholegrain and ingredients Read the ingredients list and compare the nutritional information, including fibre per 100 g and any added ingredients. I want to know what’s in my oatmeal, even if it’s sold as a quick breakfast. Around 20% of consumers prioritise the ingredients.
Allergens Check the allergen information and, if you need to, look for an explicit gluten-free label or the Crossed Grain symbol. If I need to avoid gluten, I must be able to check whether this particular pack meets my requirements. This is the top priority for around 10% of consumers.

Common mistakes

  • Choosing based on ‘instant’ alone

    Quick preparation is handy, but pre-portioned servings aren’t necessary for everyone, every morning of the week.

    Think about when pre-measured portions will genuinely help and when you’d rather measure out oat flakes yourself at home.

  • Assuming wholegrain means gluten-free

    According to the Voedingscentrum, ordinary oat products may be unsuitable for people with coeliac disease because they can come into contact with gluten during processing. A label such as ‘100% oats’ doesn’t answer that question.

    If you have coeliac disease, check for an explicit gluten-free label or the official Crossed Grain symbol, and read the allergen information on the pack you choose.

  • Reading only the front of the pack

    Two oat products can differ in their ingredients and nutritional value, even if both are sold as breakfast products.

    Read the ingredients list and compare fibre, sugars and salt in the nutritional information per 100 g. Check the allergen information too.

Brands to compare

Quaker

Worth considering if you’re looking for pre-measured oatmeal portions that are quick to prepare in the morning.

  • Albert Heijn lists Quaker Oats Express Naturel as containing 100% wholegrain cereals and taking two minutes to prepare.
  • Check the allergen information for the variety you choose; Oats Express Naturel may contain traces of soya, wheat and barley.

Brinta

Worth considering if you’re looking for fine oat flakes that you can measure out yourself.

  • According to Albert Heijn’s product information, Brinta Havermout contains 100% oat flakes, which are extra fine.
  • The same product information lists possible traces of wheat and rye; don’t treat this oatmeal as gluten-free.

Jumbo

Worth considering if you’re buying wholegrain oat flakes for several breakfasts.

  • Jumbo lists fine wholegrain oat flakes in 500 g and 1 kg packs, among other options, as well as coarse flakes and portion packs.
  • Choose the flake size and pack size to suit how you prepare and use them during the week.

Albert Heijn

Worth considering if you want to compare different wholegrain oat products within one range.

  • Albert Heijn lists fine and coarse wholegrain oatmeal, as well as separately labelled gluten-free wholegrain oat products.
  • Check the label for each variety: ‘wholegrain’ doesn’t mean gluten-free and doesn’t, on its own, tell you anything about other ingredients.

Golden Bridge

ALDI’s oat brand is worth considering if you’re looking for fine or coarse wholegrain oatmeal.

  • ALDI lists fine and coarse Golden Bridge wholegrain oatmeal, including 1 kg packs.
  • If you have specific ingredient or allergen requirements, read the information on the pack of the variety you choose.

Oatmeal products on Joybuy

These two packs of oatmeal are worth considering if you’re shopping for busy mornings or several breakfasts during the week. Compare the preparation method, ingredients and allergen information on each pack before choosing.

Quaker Express Oatmeal, 324 g pack

Quaker Express Oatmeal, 324 g

Worth a look if you’re after oatmeal for busy mornings. Check the preparation instructions, ingredients and allergen information on this pack.

View on Joybuy
Brinta Oatmeal, 450 g pack

Brinta Oatmeal, 450 g

A pack to consider if you want to measure out oatmeal for several breakfasts. Read the preparation instructions and allergen information for this variety before choosing.

View on Joybuy

Frequently asked questions

Are instant oats always wholegrain?

When buying packaged instant oats, don’t rely on the product name alone: check the wholegrain label and ingredients list for the variety you choose. The Voedingscentrum describes oatmeal as a wholegrain cereal product, but other oat-based breakfast products may contain additional ingredients.

What’s the difference between instant portions and loose oat flakes?

Instant portions are pre-measured; with a pack of loose oat flakes, you decide how much to use. Preparation time depends on the specific product: Albert Heijn lists two minutes for Quaker Oats Express Naturel and describes the extra-fine flakes in Brinta Havermout as quick to prepare.

Is ordinary wholegrain oatmeal suitable for people with coeliac disease?

Don’t assume that ordinary wholegrain oatmeal is gluten-free. According to the Voedingscentrum, oat products can come into contact with gluten, so check for an explicit gluten-free label or the official Crossed Grain symbol, and read the allergen information on the pack.

Where can I find allergen information on a pack?

Check the label on the pre-packed product, even if you’ve bought the same oatmeal before. The Netherlands Food and Consumer Product Safety Authority requires allergens to be clearly listed there; also read any warnings about the possible presence of other cereals.