What should you look for in your weekly shop?
First decide whether you need a week’s supply, quick preparation, a straightforward ingredient list or specific allergen information. Then compare the packaging and labels of the varieties that suit your needs.
| What to consider |
What to check before buying |
Who it matters to |
| Stock and packaging |
Check the net weight and work out how many breakfast portions you want to get from the pack. |
If I’m buying for several mornings at once, I want to measure out my own portions and keep the pack sealed. For around 40% of consumers, having enough for the week is the top priority. |
| Preparation time |
Read the time and method on the pack, including instructions for water, milk, a pan or a microwave. |
On busy mornings, I want to make a warm bowl without having to measure much out. Quick preparation is the top priority for around 30% of consumers. |
| Wholegrain and ingredients |
Read the ingredients list and compare the nutritional information, including fibre per 100 g and any added ingredients. |
I want to know what’s in my oatmeal, even if it’s sold as a quick breakfast. Around 20% of consumers prioritise the ingredients. |
| Allergens |
Check the allergen information and, if you need to, look for an explicit gluten-free label or the Crossed Grain symbol. |
If I need to avoid gluten, I must be able to check whether this particular pack meets my requirements. This is the top priority for around 10% of consumers. |
Oatmeal products on Joybuy
These two packs of oatmeal are worth considering if you’re shopping for busy mornings or several breakfasts during the week. Compare the preparation method, ingredients and allergen information on each pack before choosing.
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Quaker Express Oatmeal, 324 g
Worth a look if you’re after oatmeal for busy mornings. Check the preparation instructions, ingredients and allergen information on this pack.
View on Joybuy
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Brinta Oatmeal, 450 g
A pack to consider if you want to measure out oatmeal for several breakfasts. Read the preparation instructions and allergen information for this variety before choosing.
View on Joybuy
Frequently asked questions
Are instant oats always wholegrain?
When buying packaged instant oats, don’t rely on the product name alone: check the wholegrain label and ingredients list for the variety you choose. The Voedingscentrum describes oatmeal as a wholegrain cereal product, but other oat-based breakfast products may contain additional ingredients.
What’s the difference between instant portions and loose oat flakes?
Instant portions are pre-measured; with a pack of loose oat flakes, you decide how much to use. Preparation time depends on the specific product: Albert Heijn lists two minutes for Quaker Oats Express Naturel and describes the extra-fine flakes in Brinta Havermout as quick to prepare.
Is ordinary wholegrain oatmeal suitable for people with coeliac disease?
Don’t assume that ordinary wholegrain oatmeal is gluten-free. According to the Voedingscentrum, oat products can come into contact with gluten, so check for an explicit gluten-free label or the official Crossed Grain symbol, and read the allergen information on the pack.
Where can I find allergen information on a pack?
Check the label on the pre-packed product, even if you’ve bought the same oatmeal before. The Netherlands Food and Consumer Product Safety Authority requires allergens to be clearly listed there; also read any warnings about the possible presence of other cereals.