Who are these options for?

Adventurous flavour fans

If you want to combine your own fruit, spices or savoury toppings, plain wholegrain oats make it easy to see exactly what’s in your base. The ingredient lists from Albert Heijn and Quaker distinguish these oats from a blended protein mix.

Time-saving breakfast planners

If you’re preparing several bowls for breakfast or brunch, pre-portioned servings can be useful. Quaker Netherlands lists a two-minute preparation time for Oats Express; check the preparation instructions on each pack.

Label-conscious eaters

If you need to take gluten or other allergens into account, you’ll need clear product labelling and up-to-date allergen information. The Netherlands Food and Consumer Product Safety Authority notes that allergen information for pre-packed foods appears on the label.

What should you look for when choosing?

First, check for any allergen requirements. Then decide whether a plain base or the convenience of pre-measured portions matters more for your World Food Night breakfast.

What to consider What to check when buying Who it matters to
Plain base Check whether the ingredients list contains only wholegrain oats, or also flavourings, seeds or other sources of protein. If I want to choose both sweet and savoury toppings, I want to decide for myself what goes in my bowl alongside the oats. Around 36% of consumers prioritise this freedom of choice.
Preparation and portions Compare the preparation instructions and serving size, and check whether you need to measure the oats yourself. Quaker Netherlands lists a two-minute preparation time for Oats Express. When I’m making breakfast for several people, I want to prepare portions without weighing out oats each time. For around 29% of consumers, this convenience is the top priority.
Gluten and allergens If you need to avoid gluten, check for an explicit gluten-free label and read the up-to-date allergen information on the pack. If I need to take gluten or other allergens into account, I must be able to check that the pack I’ve chosen is suitable before serving. For around 21% of consumers, checking the label is their first concern.
Pack size Compare the net weight and number of pre-measured portions with the amount you need for breakfast. If I serve oats regularly, I want to choose a pack whose contents I’ll actually use. Around 14% of consumers prioritise pack size when choosing.

Common mistakes

  • Assuming ‘wholegrain’ means ‘gluten-free’

    A wholegrain product isn’t automatically gluten-free. Regular oat products may also carry warnings about the possible presence of other grains.

    If you need to eat gluten-free, look for a product explicitly labelled gluten-free and read the allergen information on the current packaging.

  • Treating sachets and loose oats as the same thing

    Sachets save you the trouble of measuring, while loose oats let you decide the portion size yourself. This difference can matter when you’re making breakfast for several people.

    Check the net weight, serving size and preparation method before choosing a pack size.

  • Confusing a protein mix with plain porridge oats

    Albert Heijn’s wholegrain protein porridge oats contain ingredients such as soya protein and seeds as well as oats. This gives them a different base from plain oat flakes.

    Read the full ingredients list and allergen information if you want to choose all the additions to your toppings yourself.

  • Relying solely on an online product description

    Pre-packed foods carry allergen information on the label, according to the Netherlands Food and Consumer Product Safety Authority. For anyone with an allergy, checking the information on the packaging is therefore essential before serving.

    Check the pack again before preparing the oats for your guests.

Brands to consider

Quaker

Quaker offers both Havermout Original and Oats Express, giving you a choice between loose wholegrain oats and a product designed for quick preparation.

  • Quaker Netherlands says Havermout Original is made from 100% wholegrain oats; the brand lists a two-minute preparation time for Oats Express.
  • Quaker notes that Havermout Original may contain barley and wheat. Check the allergens for the specific variety you choose.

Albert Heijn

Albert Heijn lists fine wholegrain oat flakes, a separate gluten-free wholegrain variety and a porridge oat mix with added protein.

  • According to the product listings, the fine variety contains wholegrain oat flakes, while the gluten-free variety is produced in a completely gluten-free environment.
  • As well as wholegrain oats, the protein variety contains soya and seeds; avoid it if you want oats as your only base ingredient.

Jumbo

Jumbo lists fine and organic wholegrain porridge oats. Pack size and ingredients are useful points of comparison.

  • According to Jumbo, its organic wholegrain porridge oats consist of oat flakes with no other added ingredients.
  • Check the flake size and preparation instructions on each pack; wholegrain oat flakes aren’t automatically pre-portioned for instant preparation.

Golden Bridge (ALDI)

ALDI lists both fine and jumbo wholegrain porridge oats under the Golden Bridge brand.

  • The choice between fine and jumbo flakes makes the texture you want and preparation method worth considering.
  • Check the packaging for the ingredients and allergen information for the specific variety.

Lidl

Lidl lists jumbo oat flakes as an option if you want to create your own oat base.

  • The product listing makes it clear that these are jumbo flakes.
  • Check the label for ingredients, allergens and preparation instructions before using them for breakfast.

Wholegrain instant oats on Joybuy

This Quaker Express pack may suit you if you’re considering wholegrain oats that are quick to prepare for World Food Night. Check the ingredients and instructions on this pack if you’re adding your own toppings or need to take allergens into account.

Quaker Express Oatmeal, 324 g pack

Quaker Express Oatmeal, 324 g

An option if you’d like to use a quick-to-prepare pack of Quaker Express for breakfast or brunch. Quaker Netherlands lists a two-minute preparation time for Oats Express; follow the instructions on the pack you choose and check the ingredients and allergens before serving.

View on Joybuy

Frequently asked questions

Are wholegrain porridge oats always gluten-free?

No. ‘Wholegrain’ doesn’t tell you whether a product is gluten-free; regular oat products may also carry warnings about other grains. If you need to avoid gluten, look for an explicit gluten-free label and check the packaging of the product you’ve chosen.

Are instant oats always quicker to prepare than fine oat flakes?

You can’t tell from the product name alone. Quaker Netherlands lists a two-minute preparation time for Oats Express; compare this with the instructions for the fine oat flakes you’re considering. Sachets also save you the trouble of measuring out a portion.

Which oat base works with both sweet and savoury toppings?

Plain wholegrain oat flakes give you the most control over what you add. Albert Heijn lists wholegrain oat flakes as the only ingredient in its fine wholegrain porridge oats; for other varieties, check whether they contain seeds or other sources of protein.

Which allergen information should I use when cooking for guests?

Read the allergen information on the pack you’re actually going to use. According to the Netherlands Food and Consumer Product Safety Authority, this information must appear on the label of pre-packed foods; if someone has an allergy, don’t rely on an online product description alone.