What should you consider when choosing?
First decide whether the product needs to be gluten-free. Then compare the ingredients, preparation method and how much you want to measure out yourself.
| What to consider |
What to check |
Who is this most important for? |
| Wholegrain base and nutritional information |
Read the ingredients and compare the fibre per serving, bearing in mind the serving size used. |
If I eat porridge regularly, I want to know what’s in my usual bowl and what I’m adding to it. Around 40% of consumers put this wholegrain base first. |
| Preparation and portioning |
Compare the preparation time, the amount of liquid needed and whether the product comes in individual sachets. |
If weighing or lengthy preparation is inconvenient, I want to make a serving with as little effort as possible. Around 30% of consumers put convenience first. |
| Pack size |
Check the amount in each pack and decide whether you want to measure out servings yourself. |
I want a pack that suits how often I eat porridge, without having to rely on pre-measured sachets. This is a key consideration for around 20% of consumers. |
| Gluten-free status and allergens |
Check for an explicit gluten-free claim or suitable certification mark, and read the current allergen information. |
If I need to follow a strict gluten-free diet, the product’s suitability matters more than convenience. For around 10% of consumers, this is the first requirement. |
Oat products on Joybuy
These products include portion-sized options and loose oats for a quick breakfast or one you can put together yourself. Check that the ingredients, preparation method and allergen information for each variant suit your needs.
No image available
Quaker Express Oatmeal 324 g
An option if you’re looking for oats that are quick to prepare for breakfast. Check the serving size and preparation instructions on the pack. If you’re following a strict gluten-free diet, the allergen information is important too.
View on Joybuy
No image available
Quaker Oats Express Protein 302 g
For anyone considering the Protein variant and wanting to compare its ingredients with ordinary oats. Read the ingredients and nutritional information per serving. If you avoid soya or gluten, check the allergen information too.
View on Joybuy
No image available
Zonnatura Organic Whole Wheat Oatmeal 500 g
A loose oat base if you want to decide how much to prepare and what to add. Check the preparation instructions if a short cooking time is important, and read the allergen information if you have dietary requirements.
View on Joybuy
No image available
Brinta Oatmeal 450 g
An option if you’re looking for fine oats for a warm bowl, without individual sachets. Check the preparation method on the pack and whether this variant is labelled wholegrain. If you have dietary requirements, read the allergen information too.
View on Joybuy
Frequently asked questions
Are instant oats always wholegrain?
No. ‘Instant’ describes how quickly they can be prepared; it doesn’t in itself confirm that they’re wholegrain. Check whether the pack says wholegrain oats or wholegrain oat flakes, and read the ingredients list.
Is porridge a suitable breakfast for someone aged 70 or over?
Porridge can be part of a varied breakfast. The Netherlands Nutrition Centre highlights the importance of getting enough energy, nutrients and fluids as you get older. The right serving size and what to add depend on your overall diet and personal circumstances.
Are ordinary oats suitable if you need to follow a strict gluten-free diet?
Ordinary oats aren’t necessarily suitable: according to the Dutch Coeliac Association, oats can be contaminated with gluten. Choose a product with an explicit gluten-free claim or a suitable certification mark, and check the current label. Pure oats aren’t suitable for everyone with coeliac disease either; if you’re unsure, speak to a doctor or specialist dietitian.
How should you store opened oats?
Follow the storage instructions on the pack and seal it properly after use. The product information reviewed for Brinta, Quaker and Jumbo recommends storing oats in a dry place or somewhere cool and dry. Also check the best-before date on your own pack.