Breakfast shoppers looking for wholegrains and fibre
You want to stock up on granola for several mornings and check the ingredients list to see which grains are wholegrain. To compare packs, look at the fibre per 100 g too.
Who is this relevant to?
Shoppers looking to limit added sugar
You’re looking for a crunchy breakfast cereal, but want to compare the ingredients and total sugars. Even with a variety that contains no added sugar, check the rest of the nutritional information.
Shoppers planning their breakfast supplies
You’re choosing a pack for several breakfasts and checking the quantity and storage instructions. If a toasted, crunchy texture isn’t essential, you could also consider wholegrain muesli.
What should you look for when choosing?
Start with the ingredients and product type. Then compare the nutritional information on the same basis and check that the pack suits your breakfast plans for the week.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrains and fibre | Check which ingredients are specifically labelled as wholegrain and compare fibre per 100 g. | When I buy granola for my regular breakfast, I want to see which grains are wholegrain. For around 40% of consumers, wholegrains and fibre are the top priority. |
| Added sugar and nutritional value | Read the ingredients list and compare sugars, fat and energy per 100 g. | I want to choose a crunchy variety without relying only on the wording on the front of the pack. Around 30% of consumers give limiting added sugar the highest priority. |
| Pack size and weekly supplies | Check the quantity, product type and storage instructions after opening. | For several mornings, I want to know how long a pack will last; muesli is another option if crunch isn’t essential. Stocking up is the top priority for around 20% of consumers. |
| Allergens and dietary requirements | Read the ingredients, highlighted allergens and any warnings on the current pack. | If an allergen is relevant to me, I need to be able to check the exact variety before using it. For around 10% of consumers, suitability is the main concern. |
Common mistakes
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Assuming the name granola means it’s wholegrain
Granola describes the type of product; it doesn’t automatically tell you which grains are used in the variety you’ve chosen. An attractive front-of-pack design is no substitute for the ingredients list.
Check for a wholegrain label, then compare fibre per 100 g before stocking up for the week.
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Confusing no added sugar with low energy content
A statement about added sugar doesn’t tell you on its own how much energy or fat a granola contains. The nutritional information for the exact variety is still what matters when comparing them.
As well as the ingredients, check sugars, fat and energy per 100 g, and bear in mind how much you use.
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Assuming a new variety has the same ingredients as a familiar pack
Ingredients and allergen information can vary between varieties. This is especially important if you need to avoid a particular allergen.
Whenever you try a new variety, check the current ingredients list, highlighted allergens and any warnings.
Brands to consider
Quaker Cruesli
Jumbo describes its 400 g Zero Sugar Added Granola Naturel as a mix containing wholegrains, with no added sugars or sweeteners.
- For this specific variety, Jumbo lists 22 g of fibre and 3.2 g of sugars per 100 g.
- The same nutritional information lists 416 kcal and 17 g of fat per 100 g. The statement about added sugar doesn’t describe the full nutritional value.
Jumbo
Jumbo describes its 350 g Granola Noten as granola with wholegrain flakes and nuts.
- For this variety, Jumbo lists 19 g of fibre and 2.8 g of sugars per 100 g.
- The page also lists 456 kcal and 22.8 g of fat per 100 g; these values don’t automatically apply to other Jumbo varieties.
Zonnatura
Albert Heijn lists Zonnatura Granola classic crunchy vezelrijk as a specific 350 g variety.
- Check the ingredients and nutritional information for this variety on the current pack before comparing it with other granola.
Golden Bridge (ALDI)
ALDI lists both granola and wholegrain muesli under Golden Bridge. These product types aren’t interchangeable if you’re specifically looking for crunchy granola.
- The explicit wholegrain label on Golden Bridge Volkoren muesli makes it worth considering if you’re also thinking about muesli.
- For Golden Bridge Granola, check the wholegrain labelling and nutritional information on the pack separately.
Albert Heijn
Albert Heijn has a dedicated muesli and granola category, with product pages for different brands and varieties.
- The individual product pages can help you shortlist the right variety.
- Albert Heijn notes that ingredients, nutritional values and allergy information can change; check the pack when it arrives.
Lidl
Lidl lists its Super Berry and Super Nutty granola varieties as products available in store only.
- Check the pack in store to assess the wholegrain ingredients and nutritional information for your chosen variety.
Granola and Cruesli at Joybuy
These five 400 g Quaker Cruesli varieties are for anyone looking for a crunchy breakfast cereal for their weekly shop. First choose the flavour you want, then check the ingredients, nutritional information and allergens for the exact variety.
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Quaker Zs Cruesli Natural 400 g
For anyone looking for a plain variety of crunchy Cruesli. The pack contains 400 g; check the ingredients, nutritional information and allergens for this variety.
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Quaker Cruesli Zero Sugar Added Strawberry & Peach 400 g
For anyone looking for a fruity variety with strawberry and peach. The pack contains 400 g; check the nutritional information and allergens for the exact variety.
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Quaker Cruesli Choco Zero Sugar 400 g
For anyone looking for a chocolate flavour among these Cruesli varieties. The pack contains 400 g; check the allergen information for this variety too.
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Quaker Cruesli Nuts Zero Sugar 400 g
For anyone looking for a Cruesli variety with nuts. The pack contains 400 g; check the ingredients and allergens carefully if nuts are relevant to you.
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Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon 400 g
For anyone looking for a crunchy breakfast cereal with apple, pecans and cinnamon. The pack contains 400 g; check the nutritional information and allergens for this variety.
Frequently asked questions
How do I compare two types of granola?
Compare similar products per 100 g so different serving sizes don’t skew the picture. The Voedingscentrum recommends checking factors including sugars and fibre per 100 g when comparing breakfast cereals.
Is granola always wholegrain?
No, the name granola doesn’t confirm that your chosen variety contains wholegrains. Look for an explicit wholegrain label in the ingredients and check the nutritional information on the exact pack too.
Where can I find the allergen information for granola?
According to the Netherlands Food and Consumer Product Safety Authority, allergen information should appear on the label of prepacked granola. For your chosen variety, check the ingredients and any warnings too, especially if an allergen is relevant to you.
How should I store an opened pack of granola?
Follow the storage instructions on the pack for the exact variety. For the Quaker and Jumbo varieties mentioned, Jumbo recommends storing them in a cool, dry place and sealing or rolling the bag closed tightly after opening.
Can an app help me compare breakfast cereals?
Yes, the Voedingscentrum’s Kies Ik Gezond? app can help you compare nutritional values such as sugar, fat and salt. When making your final choice, check the current label too, as product information can change.