Who is this choice relevant to?

Regular wholegrain chooser

You often eat granola with yoghurt, quark or a plant-based alternative, and want to be able to see which wholegrains it contains on the label. You also compare fibre per 100 g rather than judging it by its crunchy appearance alone.

Crunchy breakfast fan keeping an eye on sugar

You’re after the taste and convenience of crunchy granola, but want to check whether sugar, syrup or honey has been added, for example, and how much sugar is listed in the nutrition information.

Practical breakfast shopper

You want something you can pick up from your usual shop on a weekday. Pack size, ingredients and allergens can help you decide whether a particular variety fits your routine.

What should you look for when choosing?

Start with the ingredients list, then compare the nutrition information per 100 g. That lets you compare products like for like before deciding how much you usually serve.

What to look for What should you check? Who is this most important for?
Wholegrain cereals and fibre Check which cereals are listed as wholegrain, look for any stated percentages and compare fibre per 100 g. If I eat granola for breakfast often, I want to see which cereals make up the base. Around 42% of consumers give this wholegrain base and fibre comparison top priority.
Sugars and crunchy flavour Compare sugars per 100 g and check whether sugar, syrup or honey appears in the ingredients list. I want something crunchy, but I also want to know which sweetening ingredients it contains before making it a regular choice. This is the main consideration for around 33% of consumers.
Convenience and packaging Check whether the pack size suits your needs and read the ingredients and allergen information for the variety you choose. On busy mornings, I want to be able to buy a pack that fits my usual breakfast routine. This practical consideration matters most to around 25% of consumers.

Common mistakes

  • Assuming the name granola means it’s wholegrain

    Granola can contain wholegrains, but the product name doesn’t tell you which cereals make up the base. For example, according to Albert Heijn’s product information, Quaker Cruesli Granola Original contains 57% wholegrain oats and 5.4% wholegrain wheat, as well as ingredients including glucose syrup and sugar.

    Read the ingredients for the specific variety and compare fibre and sugars per 100 g.

  • Comparing nutrition values per serving only

    Serving sizes don’t have to be the same. This means comparing values per serving alone doesn’t give you a like-for-like comparison between two packs.

    First compare the nutrition information per 100 g, then consider how much you put in your own breakfast bowl.

  • Overlooking allergens on the current packaging

    Information varies from product to product. For Granola Classic Crunchy, Zonnatura lists wheat and soya, among other ingredients, and warns that the product may contain nuts, milk and sesame.

    If you have an allergy or intolerance, read the ingredients and allergen warnings on the pack you’re buying.

Brands to consider

Quaker Cruesli

Crunchy breakfast cereals for anyone looking for a quick breakfast to serve; assess each variety individually.

  • Albert Heijn lists Quaker Cruesli Granola Original as containing 57% wholegrain oats and 5.4% wholegrain wheat.
  • The same ingredients list also includes glucose syrup, sugar, honey and molasses. This doesn’t tell you anything about the ingredients in other Cruesli varieties.

Zonnatura

Granola for anyone wanting to compare the wholegrain ingredients listed for a specific variety.

  • Zonnatura lists Granola Classic Crunchy as containing 35% wholegrain spelt flakes and 34% wholegrain oat flakes.
  • According to Zonnatura’s product information, this variety contains wheat and soya and may contain nuts, milk and sesame. Check the current packaging.

Albert Heijn

A shopping option for anyone wanting to compare breakfast cereals from different brands and own-label ranges.

  • The product information for Quaker Cruesli Granola Original shows how to compare stated cereal percentages and ingredients for a specific variety.
  • Don’t assume that this variety’s ingredients are typical of other granola or wholegrain muesli products.

Golden Bridge / ALDI

A shopping option for anyone looking for granola with oat flakes, nuts and seeds.

  • ALDI describes one Golden Bridge Granola variety as a crunchy mix of oat flakes, nuts and seeds.
  • Check the label on the pack you choose to assess wholegrain ingredients, nutrition information and allergens.

Lidl

A shopping option offering granola in the super berry and super nutty varieties listed by Lidl.

  • Lidl states that this granola is available in store only.
  • Check the pack of the variety you choose for its cereal base, nutrition information and allergens.

Granola and cruesli for this breakfast choice

These products include crunchy Cruesli varieties and a granola with nuts and seeds. First choose the product type and pack that suit your breakfast, then compare the ingredients and nutrition information for each individual variety.

Quaker Cruesli Choco Zero Sugar, 400 g pack

Quaker Cruesli Choco Zero Sugar – 400 g

A chocolate variety for anyone wanting to serve crunchy Cruesli on a weekday. Compare the cereal base and sugars on the label; if you have an allergy, also check the information for milk, cereals containing gluten and nuts.

View at Joybuy
Quaker Cruesli Zero Sugar Added Strawberry & Peach, 400 g pack

Quaker Cruesli Zero Sugar Added Strawberry & Peach – 400 g

A fruity variety for anyone looking for a crunchy breakfast. Compare the nutrition information per 100 g with other varieties and, if you have an allergy, check the current information for cereals containing gluten, milk and nuts.

View at Joybuy
Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g pack

Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon – 400 g

For anyone looking for a variety with apple, pecans and cinnamon. Check the nutrition information for this variety and, if you have an allergy, read the current information for pecans, cereals containing gluten and milk.

View at Joybuy
Holie's Granola Nuts & Seeds, six 350 g packs

Holie's Granola Nuts & Seeds – 6 × 350 g

A granola with nuts and seeds for anyone looking for a multipack of 6 × 350 g. Check the ingredients list for the cereal base and, if you have an allergy, read the current information for peanuts, nuts, soya and cereals containing gluten.

View at Joybuy
Quaker Cruesli Nuts Zero Sugar, 400 g pack

Quaker Cruesli Nuts Zero Sugar – 400 g

A nut variety for anyone looking for crunchy Cruesli. Compare the ingredients and nutrition information on the pack. If you have an allergy, pay particular attention to the current milk information: the available allergen details are not clear on whether it contains milk.

View at Joybuy

Frequently asked questions

Is granola automatically wholegrain?

No. The name granola doesn’t tell you how much wholegrain a product contains. Check which cereals appear in the ingredients list and whether their proportions are stated; also compare fibre and sugars per 100 g.

How do I compare two granolas with different serving sizes?

Start with the nutrition information per 100 g so that serving size doesn’t skew the comparison. Then consider the portion you use yourself and check the ingredients list for wholegrains and sweetening ingredients, among other things.

What should I check if I have an allergy?

Read the allergen information on the current pack of the exact variety you’re buying. The products discussed here have different details and warnings for cereals containing gluten, nuts, milk, sesame and soya, among other allergens.

Can I eat granola with yoghurt or a plant-based alternative?

Yes, you can serve granola that way if it suits your breakfast. Check the granola itself for its ingredients, nutrition information and allergens; what you eat it with doesn’t change those product details.