Who is this relevant to?

Soup lovers who care about fibre

You want to choose a clearly identified wholegrain product to go with your pea soup, rather than judging by a dark colour, multiple grains or seeds. The Netherlands Nutrition Centre distinguishes between wholegrain products and products made with white flour.

Croissant lovers who enjoy seeds

You choose a croissant for its flavour and texture. A multiseed version could fit the bill, as long as you don’t take the name as proof that it’s wholegrain.

Shoppers who check allergens and ingredients

You need information about the specific product before making your choice. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products appears on the label, while information for unpackaged products must be made available in another way.

What should you look for when choosing?

If wholegrain is your priority, look first for an explicit wholegrain label. A wholegrain bread roll is another option if you don’t need the croissant shape. If you’re choosing mainly for the croissant flavour or the seeds, consider that separately from the wholegrain requirement.

What to consider What to check before buying Who it matters to
Wholegrain and fibre Look for the ‘wholegrain’ label on the specific product and compare the fibre content using the same reference basis. With pea soup, I want a clearly identified wholegrain product, even if that means choosing something other than a croissant. For around 46% of consumers, wholegrain is the priority.
Croissant flavour and convenience Check whether the croissant is fresh or a bake-at-home product, and read the cooking instructions if needed. Don’t confuse ‘multiseed’ with ‘wholegrain’. If I mainly want a seeded croissant with my soup, it doesn’t necessarily have to be wholegrain. Around 36% of consumers put flavour and ease of serving first.
Ingredients and allergens Read the current ingredients and allergen information; ask about it for an unpackaged product. Check which salt has been used if iodine is relevant to your choice. If I have an allergy, I want to know what’s in the specific product before I buy it. Checking ingredients and allergens is the top priority for around 18% of consumers.

Common mistakes

  • Assuming ‘multiseed’ means ‘wholegrain’

    Seeds on or in a croissant don’t tell you whether its grain ingredient is wholegrain. When assessing a wholegrain claim, the Netherlands Food and Consumer Product Safety Authority checks whether the grain ingredient is made from 100% wholegrain flour.

    If wholegrain is a must, look for that label on the product, then check the ingredients and nutritional information.

  • Overlooking allergens in an unpackaged croissant

    Allergen information isn’t necessarily displayed on the packaging of an unpackaged bakery product. However, according to the Netherlands Food and Consumer Product Safety Authority, it must be made available in another way.

    If the allergen information isn’t clearly displayed with the product, ask for it before buying.

  • Assuming every croissant contains iodised baker’s salt

    The Netherlands Nutrition Centre describes bread made with iodised baker’s salt as an important source of iodine in the Netherlands. That doesn’t tell you which salt is used in a particular croissant.

    Check the ingredients information or, for an unpackaged product, ask which salt has been used if it matters to your choice.

Brands to consider

Albert Heijn

Albert Heijn offers the AH Multiseed Croissant for anyone looking for a croissant with seeds.

  • The product name makes it clear that it’s a multiseed version.
  • The name doesn’t confirm that the grain ingredient is wholegrain, so check the current packaging.

Jumbo

Jumbo offers croissants as well as separate bread rolls labelled as wholegrain.

  • A wholegrain bread roll is an alternative if the croissant shape isn’t essential.
  • The wholegrain label on a bread roll tells you nothing about the grain used in a croissant from the same shop.

Lidl

Lidl offers a Multiseed Croissant for anyone looking for seeds in their croissant.

  • The product name distinguishes it as the seeded version.
  • ‘Multiseed’ isn’t a wholegrain label; check the packaging if wholegrain is a must.

ALDI

ALDI offers bread and bakery products, including items you can bake at home.

  • A bake-at-home product is worth considering if you’d like to serve warm bread with your soup.
  • Check the wholegrain label and cooking instructions for each product you choose.

PLUS

PLUS offers a range of bread, pastries and baking products, where you can look for something to serve with pea soup.

  • Bread gives you an alternative to a croissant if your choice is about the grain ingredient.
  • A multigrain label alone doesn’t confirm that a product is wholegrain.

Dirk

Dirk offers croissants as well as separate rolls labelled as wholegrain.

  • A wholegrain roll is an alternative to have with your soup if a croissant isn’t essential.
  • Check the information for the roll or croissant you’re actually choosing, including its fibre and allergen details.

A bread alternative for pea soup on Joybuy

This rye bread roll is an alternative for anyone considering a bread product instead of a croissant with their pea soup. If an explicit ‘wholegrain’ label is essential to your choice, check the current packaging.

Bolletje rye bread roll, 500 g

Bolletje rye bread roll, 500 g

For anyone who would like a bread roll with pea soup instead of a croissant.

Pack size: 500 g. The product description lists 56% cracked wholegrain rye, wheat bran and wheat flour; check the wholegrain label on the current packaging. The description lists wheat and rye as cereals containing gluten.

View on Joybuy

Frequently asked questions

How can I tell if a croissant is wholegrain?

Look for an explicit ‘wholegrain’ label on the specific product. According to the Netherlands Food and Consumer Product Safety Authority, the grain ingredient in a wholegrain product must be made from 100% wholegrain flour; a multiseed or multigrain name doesn’t offer the same assurance.

Is a multiseed croissant automatically high in fibre?

No. The name ‘multiseed’ doesn’t prove that a product contains a particular amount of fibre. Compare the fibre content in the nutritional information for the products you’re considering, and make sure you’re using the same reference basis.

What can I have instead if I don’t choose a wholegrain croissant?

A bread roll explicitly labelled as wholegrain can replace a croissant with pea soup if the shape matters less to you. Jumbo and Dirk offer separate wholegrain rolls; check the information for the product you buy.

Where can I find the allergen information for an unpackaged croissant?

If the allergen information isn’t displayed with the unpackaged croissant, ask for it before buying. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for unpackaged products must be made available in a way other than on a packaging label.

Does every croissant contain iodised baker’s salt?

You can’t tell from the product category. The Netherlands Nutrition Centre highlights iodine in bread made with iodised baker’s salt; for a specific croissant, check the ingredients information or ask which salt has been used.