Choose crispbreads labelled ‘wholegrain’, then compare the fibre per 100 g and the number of crispbreads in each pack. For a school fair, check the labels on both the crispbreads and the chocolate sprinkles, and agree with the school how allergen information will be available when serving individual portions.
Wants a demonstrably wholegrain base for the chocolate sprinkles, rather than simply a dark-looking crispbread. The Netherlands Nutrition Centre says that wholegrain cereal products contain more fibre than white cereal products.
Wants to know which ingredients are in both the crispbreads and the chocolate sprinkles before putting portions together, as well as what arrangements the school has for packing and serving them.
Compares the number of crispbreads in each pack and the variant chosen, so the quantity matches the planned number of portions.
First decide how the portions will be served, then compare the wholegrain base and pack size.
| What to consider | What to check | Who is it important for? |
|---|---|---|
| Allergens and school arrangements | Read the ingredients on the crispbreads and chocolate sprinkles; ask the school how allergen information should be made available for individual portions. | If I’m unpacking portions for visitors, I want to know which allergens I may need to tell them about. This is a priority for around 36% of consumers. |
| Wholegrain and fibre | Look for the ‘wholegrain’ label and compare the fibre per 100 g across crispbread varieties. | A dark colour isn’t enough for me: I want to choose a wholegrain crispbread and compare its fibre content. This is the most important requirement for around 36% of consumers. |
| Portions and pack size | Check the number of crispbreads in each pack and work out how many you’ll need for the planned portions. | When I’m buying for a group, I want to make sure the number of crispbreads matches the planned number of portions. Around 28% of consumers prioritise this kind of portion planning. |
The colour or visible seeds alone don’t confirm that a crispbread is wholegrain.
Check the product description on the pack, then look at the nutritional information.
Chocolate sprinkles are a separate product, with their own ingredients and allergen information.
Keep the current labels for both products to hand when putting portions together.
According to the Netherlands Food and Consumer Product Safety Authority, where the rules for unpackaged foods apply, allergen information must still be available even when the original packaging label is no longer to hand.
Before serving, agree with the school how visitors can find out about the products used.
Albert Heijn lists AH Wholegrain Crispbread as one of its own-brand options.
Bolletje offers both standard wholegrain crispbread and a darker wholegrain variety labelled as high in fibre.
Jumbo lists both standard and organic wholegrain crispbread under its own brand.
These two Bolletje varieties provide a wholegrain base for crispbreads topped with chocolate sprinkles chosen separately: one standard crispbread and one darker variety. Compare the pack sizes and check the current labels on both products before the fair.
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A standard wholegrain base if you’re putting together crispbreads with chocolate sprinkles for several portions.
Before serving, check the ingredients and allergens on the crispbread packaging and on the separately chosen chocolate sprinkles.
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A darker wholegrain option to consider if you’d like an alternative to standard crispbread.
For portion planning, compare the 10-piece pack with the quantity you need. Check the current ingredients and allergens for this crispbread and the separately chosen chocolate sprinkles too.
Keep allergen information available for the products you’re serving. The Netherlands Food and Consumer Product Safety Authority explains that where the rules for unpackaged foods apply, information about allergens present can be provided in writing or verbally. If it’s given verbally, visitors must be clearly told that they can ask for it. Also check the school’s own arrangements for packing and serving.
Read the current ingredients list and check which gluten-containing grain is named. According to the Netherlands Food and Consumer Product Safety Authority, the grain used must be stated in the ingredients list, so don’t rely on the colour or the ‘wholegrain’ label alone.
No. Don’t use the terms as interchangeable ways to choose a product. Check whether the crispbread is labelled wholegrain, then compare the fibre per 100 g shown on the pack. The Netherlands Nutrition Centre says that wholegrain cereal products generally contain more fibre than white cereal products, but that doesn’t make it any less useful to compare different crispbreads individually.
