Fibre-conscious lunch buyer
Wants to choose crispbread for the canteen that is demonstrably wholegrain, comparing the nutritional information per 100 g rather than relying on words on the front of the pack.
Who is this choice relevant to?
Person responsible for allergen information
Needs to know which allergens are present in both the crispbread and the topping when serving them. The Netherlands Food and Consumer Product Safety Authority says that guests must also be given allergen information for unpackaged products.
Buyer planning regular service
Considers pack size, expected usage and practical storage for opened packs, so the canteen can plan lunch service.
What should you look for when buying?
Start by checking that the product is labelled wholegrain, then compare the nutritional information and allergens for each product. Next, decide which pack size and serving method will work for your canteen.
| What to consider | What to check when buying | Who is it important for? |
|---|---|---|
| Wholegrain and fibre | Check the wholegrain claim, ingredients and fibre per 100 g; for the amount served, also consider the portion size. | Anyone looking to offer wholegrain crispbread with a known fibre content needs a clear label to compare varieties. This is likely to be the top priority for around 33% of consumers. |
| Packaging and purchasing | Compare pack weight, the number of pieces if stated, and availability for the planned service. | For daily canteen service, I want to know how many packs I need and how to replenish stock. Around 25% of consumers are likely to prioritise these practical purchasing needs. |
| Allergens | Read the current allergen label and include the topping in the information for the combination being served. | If I serve crispbread with a topping, I need to be able to inform guests about the allergens present. This information need is likely to be the most important consideration for around 25% of consumers. |
| Storage and serving | Follow the storage instructions on the pack and decide when to add the topping. | Anyone using opened packs over several lunch services will want to keep the crispbread crisp and make serving straightforward. This is likely to be the top priority for around 17% of consumers. |
Common mistakes
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Confusing a fibre claim with wholegrain
A fibre claim alone does not tell you whether the flour used is entirely wholegrain. The Netherlands Nutrition Centre says crackers may only be called wholegrain if they are made from 100% wholegrain flour.
Look for the wholegrain claim on the current label, then compare the ingredients and fibre per 100 g.
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Checking allergens in the crispbread only
Toppings can add other allergens to the food the canteen ultimately serves. According to the Netherlands Food and Consumer Product Safety Authority, guests must also be given allergen information when food is served unpackaged.
Keep information on the crispbread, the topping and the combination being served, and update it if products change.
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Treating an old product page as the definitive label
Ingredients and allergen information can change; Albert Heijn points this out in its product information too. This means a previously saved record is not suitable as the sole reference for a new delivery.
When a delivery arrives, compare the current label with the allergen information the canteen gives to guests.
Brands compared
The details below apply to the products and pack sizes listed. Check the current labels before comparing them as options for the same canteen lunch.
Wasa
Wasa Wholegrain is rye crispbread in a 260 g pack, according to Jumbo’s product page.
- Jumbo lists 20 g of fibre per 100 g for this product.
- The same page lists 1.2 g of salt per 100 g and rye as an ingredient containing gluten. Also check the current information for any other possible allergens.
Albert Heijn
AH Wholegrain Crispbread is a own-brand product in a 375 g pack.
- Albert Heijn lists 12 g of fibre and 0.7 g of salt per 100 g.
- The product contains wheat, rye and sesame. Check the current allergen information with every delivery.
Jumbo
Jumbo Wholegrain Crispbread is listed as 5 × 5 pieces in a 375 g pack.
- Jumbo lists 10.9 g of fibre and 0.71 g of salt per 100 g.
- According to Jumbo, this product contains cereals with gluten, including rye and wheat; check the label for any other possible allergens too.
Lidl
Lidl lists a 250 g product called Wholegrain Crispbread for in-store purchase.
- The stated pack size helps you plan how much to serve.
- Check the in-store label for ingredients, nutritional values and allergens before comparing this product with other varieties.
ALDI / Goud Gebakken
ALDI lists Goud Gebakken Wholegrain Crispbread in a pack of 25 pieces weighing 375 g.
- The stated number of pieces makes it easy to assess whether the pack suits your planned service.
- To compare fibre, salt and allergens, use the nutritional information and ingredients on the current pack.
Crispbread on Joybuy
This selection includes two crispbread varieties labelled wholegrain and Wasa Rustic as an option to serve with a topping. If wholegrain is a requirement for your canteen, check the pack labelling for Wasa Rustic.
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Bolletje wholegrain crispbread, 265 g
An option labelled wholegrain for canteen lunches. Before serving it with a topping, compare the fibre per 100 g and allergen information on the current label.
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Wasa Wholegrain crispbread, 260 g
A variety labelled wholegrain for serving with a topping. Check the nutritional values and allergens for this pack separately before comparing it with other Wasa products.
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Wasa Rustic crispbread, 215 g
A crispbread option for lunch with a topping. If these factors affect your canteen’s choice, check the pack for its wholegrain claim, fibre per 100 g and allergen information.
Frequently asked questions
When can crispbread be called wholegrain?
According to the Netherlands Nutrition Centre, crackers may only be called wholegrain if they are made from 100% wholegrain flour. Check the wording and ingredients on the pack of the crispbread you are actually buying.
Is the wholegrain crispbread mentioned gluten-free?
No. According to their product information, the products mentioned from AH and Jumbo, as well as Wasa Wholegrain, contain cereals with gluten. Check the current pack for other allergens and any warnings for each product.
What allergen information is needed when serving crispbread with a topping?
The canteen must inform guests about the allergens present, even when food is served unpackaged, according to the Netherlands Food and Consumer Product Safety Authority. Include information for both the crispbread and the topping, and keep it up to date if either changes.
How do you keep opened crispbread crisp?
Seal an opened pack tightly and follow the storage instructions on the label. Albert Heijn recommends storing its crispbread in a sealed tin, while Jumbo advises resealing its pack tightly after opening.