Who is this choice relevant to?

Fibre-conscious breakfast eaters

You’re looking for a wholegrain base for sweet toppings, so you compare the amount of fibre per 100 g and per portion rather than relying on the front of the pack.

Consumers who take their toppings into account

You eat crispbread with fruit, nut butter or another sweet topping, for example, and want to assess the nutritional information for your whole breakfast.

Households stocking up

You use a pack for several breakfasts, so you pay attention to the pack size, allergens and storage instructions once opened.

What should you look for when choosing?

Start with the ‘wholegrain’ label, then check the nutritional information and ingredients for both the crispbread and the toppings you usually choose.

What to look for What to check when buying Who it matters to
Wholegrain and fibre Look for the ‘wholegrain’ label and compare fibre per 100 g and per portion. I want a wholegrain base for my sweet toppings and take the fibre content into account when choosing. This is a top priority for around 40% of consumers.
Crispbread and toppings Check the sugars and salt in the crispbread; read the nutritional information for the topping separately. With sweet toppings, I want to know what the combination contains, not just what’s in the crispbread. Around 40% of consumers say this is their top priority.
Allergens and storage Read the ‘contains’ and ‘may contain’ statements, and check the pack size and storage instructions. A pack for several breakfasts needs to suit the allergens I take into account and be easy to store. This is the main concern for around 20% of consumers.

Common mistakes

  • Assuming ‘high in fibre’ or ‘multigrain’ means wholegrain

    On their own, these words don’t tell you whether the crispbread is labelled ‘wholegrain’.

    Use ‘wholegrain’ as your first filter, then compare the fibre per 100 g.

  • Looking at the crispbread alone

    Jam, honey and chocolate spread also contribute to the nutritional information for a sweet breakfast.

    As well as checking the crispbread label, read the label for the toppings you usually use.

  • Guessing the allergens from the brand name

    Ingredients vary between products: those reviewed contain rye, wheat or sesame, among other ingredients.

    For the specific pack, check both the allergens it contains and any ‘may contain’ statements.

  • Assuming every pack contains iodine

    According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may only be present in bread substitutes and other bakery products via baker’s salt. This doesn’t mean that every crispbread contains baker’s salt.

    To find out the iodine content of a specific product, don’t rely on the general rule alone; check the product-specific information.

Brands and product ranges compared

Wasa

Wasa Wholegrain is a rye variety for anyone looking for a short ingredients list as a base for sweet toppings.

  • According to Albert Heijn’s product information, this variety contains wholegrain rye flour, yeast and salt, with 20 g of fibre per 100 g.
  • The same variety contains rye and gluten and lists 1,2 g of salt per 100 g; also check the warnings for possible allergens.

Bolletje

Bolletje Wholegrain High-Fibre Crispbread combines several types of grain with sesame.

  • Jumbo’s product information lists 14 g of fibre per 100 g for the 265 g variety.
  • The ingredients include wheat, rye, barley and sesame, among others; the stated salt content is 0,97 g per 100 g.

Albert Heijn

AH Wholegrain Crispbread is a wheat and rye variety in a 375 g pack.

  • Albert Heijn lists 12 g of fibre and 0,7 g of salt per 100 g for this product.
  • The ingredients include wheat, rye, sesame and added sugar, among others; read the label on the pack you buy.

Jumbo

Jumbo Wholegrain Crispbread is a wheat and rye variety for anyone who also wants to compare pack sizes.

  • Jumbo lists 10,9 g of fibre and 0,71 g of salt per 100 g for this product.
  • The product contains wheat, rye and gluten; also read the pack’s warnings for possible allergens.

Ryvita

Ryvita Original Crispbread is a rye variety worth comparing if you find the exact version.

  • Ryvita lists 13,4 g of fibre per 100 g for Original Crispbread on its UK product page.
  • When buying in the Netherlands, check the local label and exact variety; the UK product information doesn’t confirm that the Dutch pack is identical.

Lidl

Lidl lists Wholegrain crispbread as a store product in a 250 g pack.

  • The stated pack size gives you a practical basis for comparing portions and how much you use at home.
  • Check the label in store before comparing fibre, salt, ingredients or allergens with other varieties.

ALDI / Goud Gebakken

Goud Gebakken Wholegrain Crispbread is described by ALDI as a pack of 25 pieces weighing 375 g.

  • ALDI labels this specific product as wholegrain.
  • Compare the ingredients and nutritional information on the pack before weighing it up against other wholegrain varieties.

Wholegrain crispbread on Joybuy

This selection features Bolletje wholegrain crispbread with several types of grain and sesame. Compare the nutritional information for the crispbread with that of your usual sweet toppings.

Bolletje Wholegrain Crispbread 265 g

Bolletje Wholegrain Crispbread 265 g

An option if you’re looking for a wholegrain base with several types of grain to go with sweet toppings.

According to Jumbo’s product information, this variety contains 14 g of fibre and 0,97 g of salt per 100 g. The ingredients include wheat, rye, barley and sesame, among others; check the allergen information on the pack.

View on Joybuy

Frequently asked questions

How can I tell if crispbread is wholegrain?

Check whether the pack says ‘wholegrain’. According to the Netherlands Nutrition Centre, crackers may only be labelled this way if the product is made entirely from wholemeal flour; ‘multigrain’ or ‘high in fibre’ doesn’t mean this on its own.

What should I look for if I eat sweet toppings?

Assess the crispbread and the topping separately so you know what the combination contains. For example, compare the nutritional information for jam, honey or nut butter with that of the wholegrain base.

Is wholegrain crispbread gluten-free?

No, the wholegrain examples mentioned here aren’t automatically gluten-free: Wasa Wholegrain contains rye, while the AH and Bolletje varieties discussed contain wheat and rye, among other ingredients. Check the allergen information on the specific pack.

Does Dutch crispbread always contain iodine from baker’s salt?

No, the rule about baker’s salt doesn’t prove that every pack of crispbread contains iodine. The Netherlands Food and Consumer Product Safety Authority explains how iodine compounds may be present in bread substitutes and other bakery products via baker’s salt; you’ll need product-specific information for an individual product.

How should I store crispbread once opened?

Follow the instructions on the pack and seal it well to keep moisture out. Albert Heijn recommends storing its wholegrain crispbread in a sealed container once opened; Jumbo advises keeping its variety in a cool, dry place and sealing it well.