Households comparing fibre content
Anyone who regularly eats crispbread for breakfast, lunch or as a snack, and wants to compare fibre per 100 g before stocking up.
Who is this relevant to?
People who want to share crispbread
Anyone looking to serve something crunchy and easy to top for several people around the Sinterklaas arrival procession.
Shoppers checking ingredients
Anyone who needs to check whether cereals containing gluten, sesame, lupin or warnings about possible allergens are suitable for those eating.
What should you look for when choosing?
When comparing wholegrain crispbread, start with what matters most to your household. Then check whether the pack size and nutritional information suit the number of people eating around the Sinterklaas arrival procession.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Fibre | Compare fibre and salt per 100 g in the nutrition table. | If I eat crispbread regularly, I mainly want to compare the fibre content of different varieties. For around 36% of consumers, this comparison comes first. |
| Ingredients and allergens | Read the ingredients list and any warnings about possible allergens on the exact pack. | When not everyone can eat the same ingredients, I want to know which cereals and allergens are in the product before serving it. This is the main consideration for around 21% of consumers. |
| Sharing and storage | Check the number of pieces or portions and the storage advice after opening. | I want to have enough crispbread to share and to keep any leftovers dry and tightly sealed. Around 14% of consumers prioritise this convenience. |
| Pack size | Compare the pack weight with the number of people and eating occasions you are buying for. | When buying for several people, I want to choose an amount that suits how much we will actually use. For around 29% of consumers, stocking up is the main consideration. |
Common mistakes
-
Assuming all wholegrain varieties are the same
Product information from Albert Heijn and Jumbo lists different amounts of fibre per 100 g for the varieties discussed. Salt content also varies from product to product.
Compare the nutrition table per 100 g and consider fibre alongside salt and ingredients, rather than relying on the front of the pack alone.
-
Confusing wholegrain with allergen-free
The crispbread varieties discussed use ingredients including rye or wheat; some contain sesame or carry warnings about other allergens.
Check the ingredients and allergen information on the product you are actually buying.
-
Assuming iodine content from the product name
The Netherlands Food and Consumer Product Safety Authority states that iodine compounds may be present in bread substitutes and other bakery products through baker’s salt. The term wholegrain does not tell you whether this applies to a particular crispbread.
Read the label if iodine content is relevant to your choice.
Brands compared
The features below apply to the varieties listed, not necessarily to every product from each brand.
Wasa
Wasa Wholegrain is a rye variety for anyone wanting to compare the grain base and nutritional value.
- Albert Heijn lists Wasa Wholegrain as containing 100% wholegrain rye and 20 g of fibre per 100 g.
- The same product information lists 1.2 g of salt per 100 g and rye containing gluten; also check the allergen warnings.
Bolletje
Bolletje High-Fibre Wholegrain Crispbread combines several cereals with sesame.
- Albert Heijn lists 14 g of fibre per 100 g for this variety.
- The ingredients include wheat, rye, barley and sesame; check the pack if anyone needs to avoid these ingredients.
AH
AH Wholegrain Crispbread is a 375 g variety for households that also take pack weight into account.
- Albert Heijn lists 12 g of fibre and 0.7 g of salt per 100 g for this product.
- The product contains wholemeal wheat and rye flour, gluten and sesame; check the current allergen information.
Jumbo
Jumbo Wholegrain Crispbread comes in a 375 g pack, which Jumbo says contains 25 portions.
- Jumbo lists 10.9 g of fibre and 0.71 g of salt per 100 g for this variety.
- The ingredients include wheat and rye; also check the warnings about possible allergens.
Goud Gebakken (ALDI)
The wholegrain crispbread variety described by ALDI contains 25 pieces in a 375 g pack.
- The number of pieces and pack weight can help you work out how much you need for several people.
- Compare the nutrition information, ingredients and allergens on the pack before choosing this variety for others.
Crispbread on Joybuy
These crispbread varieties are worth comparing for topped snacks around the Sinterklaas arrival procession. Use the nutritional information and ingredients on the pack you choose to make your final decision.
No image available
Wasa Sourdough Rye crispbread 235 g
A rye variety to consider if you want crispbread to top for breakfast or lunch.
235 g pack. Compare fibre and allergens on the pack if they are key to your choice.
No image available
Wasa High-Fiber Crackers 300 g
For anyone who wants to compare the nutritional value of different crispbread varieties.
300 g pack. Read the nutrition table per 100 g and check which cereals and allergens are used.
No image available
g'woon wholegrain crispbread 375 g
A pack to include in your comparison if you want to stock up on crispbread for several eating occasions.
Pack weight: 375 g. Check the nutritional information and allergens for this variety before comparing it with other packs.
No image available
Bolletje wholegrain crispbread 265 g
A wholegrain variety to compare if you are looking for crispbread for breakfast, lunch or a snack.
265 g pack. Check the ingredients and allergens if you are serving it to different people.
No image available
Wasa Rustic crispbread 215 g
A rye variety to consider if you are looking for a base for topped crispbread snacks.
215 g pack. For a fibre comparison, check the nutrition table on the exact pack.
Frequently asked questions
Can crispbread contain iodine from baker’s salt?
Yes, it can. The Netherlands Food and Consumer Product Safety Authority states that iodine compounds may be present in bread substitutes and other bakery products through baker’s salt. Check the label to see whether this applies to your crispbread.
What should I compare if I’m looking at fibre?
Compare fibre per 100 g when choosing crispbread, so different pack sizes do not skew the comparison. Then also check the salt, ingredients and the portion you usually eat; no single nutritional value tells you on its own which variety is right for you.
Does wholegrain mean gluten-free?
No, wholegrain crispbread is not automatically gluten-free. The varieties discussed from brands including Wasa, Bolletje, AH and Jumbo contain rye or wheat with gluten; always check the allergen information on the exact pack.
How do you keep crispbread crunchy after opening?
Store crispbread in a dry place in a tightly sealed container and follow the storage advice on the pack. If you want to top it for several people, do so shortly before serving, so it spends less time in contact with moist toppings.