People keeping an eye on fibre
You’re looking for a top-up that’s clearly labelled wholegrain, and want to compare the fibre content of different crispbreads per 100 g.
Choose crispbread that is clearly labelled wholegrain, then compare fibre and salt per 100 g. For a small top-up shop, pack size and the varieties available also matter. Always check the ingredients and allergen information for rye and seeded varieties.
You’re looking for a top-up that’s clearly labelled wholegrain, and want to compare the fibre content of different crispbreads per 100 g.
You want to pick up a pack that suits your needs without buying a large amount. You also compare pack sizes and the varieties available in store.
As well as looking for a wholegrain label, you check the salt content, cereals containing gluten and allergens such as sesame. The packaging of the product you’re buying is the best guide.
First, check that the crispbread meets your wholegrain preferences. Then compare the nutritional information per 100 g, as recommended by the Voedingscentrum, and choose a pack that suits what you need to top up.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrain and fibre | Look for a wholegrain label on the pack, read the ingredients and compare fibre per 100 g. | I don’t want to judge by the dark colour alone. I want to choose a wholegrain product whose fibre content I can compare. This is the main priority for around 36% of consumers. |
| A suitable pack | Check the net weight and, if stated, the number of pieces. See which variety is available. | For a small top-up, I want to buy enough crispbread without choosing a pack that doesn’t suit how I use it. This is the main concern for around 29% of consumers. |
| Own label or branded | Compare the packaging and nutritional information of similar wholegrain varieties. | I want to know whether an own-label product is just as suitable for my needs in terms of quantity and ingredients. Around 21% of consumers give this consideration priority. |
| Salt and allergens | Compare salt per 100 g and read the ingredients, highlighted allergens and any warnings. | If particular cereals or sesame matter to me, I want to check the ingredients before buying. This check comes first for around 14% of consumers. |
The colour or picture on the front doesn’t tell you whether the product is made from the whole grain. According to the Voedingscentrum, this is what makes a product wholegrain.
Look for a clear wholegrain label and check the ingredients list.
Crackers and portions can vary in weight, so nutritional values per cracker don’t give you a like-for-like comparison.
Compare the fibre and salt values per 100 g, as recommended by the Voedingscentrum.
A different recipe can mean different allergens, too. For example, Ryvita lists sesame in its UK product information for Multigrain.
Check the current allergen information and any warnings on the pack you’re buying.
The fact that a product is crispbread doesn’t tell you whether it contains iodised baker’s salt.
Check the ingredients on the pack, or ask the manufacturer about the specific product if iodine is relevant to your choice.
Albert Heijn lists Wasa Volkoren in its range. Wasa also offers rye varieties.
On its UK product pages, Ryvita describes rye crispbread and a Multigrain variety containing ingredients such as linseed and sesame.
Albert Heijn lists both AH Knäckebröd volkoren and Wasa Volkoren.
Jumbo lists Jumbo Knäckebröd Volkoren and Bolletje Volkoren Knäckebröd Vezelrijk.
ALDI Netherlands lists Goud Gebakken Knäckebröd volkoren.
Lidl Netherlands lists a product called Volkoren knäckebrod.
These crispbread varieties are for anyone looking to compare wholegrain labelling, pack size and ingredients when doing a small top-up shop. Always check the label of the variety you choose for nutritional values and allergens.
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If you’re looking for a rye variety, check the wholegrain labelling and allergens on the pack. Pack size: 235 g.
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If you want to compare the fibre content of this variety, use the nutritional information per 100 g and check the allergens, too. Pack size: 300 g.
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If you’re choosing based on wholegrain ingredients, read the ingredients list and compare fibre and salt per 100 g. Pack size: 265 g.
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If you’re looking for a wholegrain base for toppings, check the ingredients and fibre content on the pack. Pack size: 260 g.
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If the exact wholegrain ingredients matter to your choice, check the pack to see which types of flour have been used. Pack size: 375 g.
Compare fibre and salt per 100 g, not just per cracker. The Voedingscentrum recommends this basis for comparison. Also read the ingredients list to see which cereals have been used.
No. The colour and the word ‘multigrain’ don’t confirm that a product is wholegrain. Check the wholegrain labelling and ingredients; according to the Voedingscentrum, wholegrain cereal products are made from the whole grain.
Read the allergen information for the variety you’re buying, even if you already know the product. Rye and wheat are cereals containing gluten, while a seeded variety may contain sesame, for example. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly stated on the label.
No, don’t assume this is true of every product. Check the ingredients on the pack or ask the manufacturer whether the variety you’ve chosen contains iodised baker’s salt.