Who might this choice be relevant to?

Households where texture causes resistance

If a child or another picky eater is put off by a hard or dry texture, a thinner crispbread may be worth trying first. The Netherlands Nutrition Centre advises against forcing a child to eat; offer a small portion without putting them under pressure.

Families comparing wholegrains and fibre

If you regularly serve crispbread for breakfast, lunch or as a snack, check the ‘wholegrain’ label first, then compare the fibre per 100 g. According to the Netherlands Nutrition Centre, a brown colour alone doesn’t mean a product is entirely wholegrain.

Shoppers who need to check ingredients and allergens

If you need to avoid ingredients such as gluten-containing cereals, sesame or milk, the current label is what matters. The Wasa, Albert Heijn and Jumbo options reviewed here differ in their ingredients and warnings about possible traces.

What should you look for when choosing?

What to look for What to check when buying Who it matters to
Texture and taste Compare a thin option with a more substantial one. Bear in mind that even thin crispbread is still crunchy. If a hard or dry texture makes someone reluctant to try it, I’d rather start with a small portion of a thinner cracker. For around 42% of consumers, texture and taste are the top priorities.
Wholegrains and fibre Check for the ‘wholegrain’ label and compare fibre per 100 g on the nutrition information. If I eat crispbread regularly, I want to be sure it’s wholegrain and know how much fibre the option contains. Around 33% of consumers give this check the highest priority.
Ingredients, allergens and salt Read the ingredients and allergen warnings; compare salt per 100 g, then check the amount per piece. If I need to consider sesame, milk or gluten-containing cereals, an option that looks appealing may still be unsuitable. For around 25% of consumers, ingredients, allergens or salt matter most.

Common mistakes

  • Assuming a brown cracker is wholegrain

    A brown colour doesn’t confirm that the crispbread is entirely wholegrain. The Netherlands Nutrition Centre says the ‘wholegrain’ label applies to a product made from 100% wholemeal flour.

    Check the product description on the packaging, then compare the fibre per 100 g.

  • Overlooking allergens in a thinner option

    A different texture doesn’t make a product suitable for every allergy. According to Wasa, Wasa Thin Rye Wholegrain contains sesame and may contain traces of milk; Wasa Lightweight contains milk ingredients.

    Before buying, read the ingredients and warnings on the current packaging.

  • Comparing salt only per cracker

    A lower salt figure per piece may be down to a smaller piece, so it doesn’t on its own allow you to compare products.

    Compare salt per 100 g first, then use the per-piece figure to work out the portion you want to offer.

  • Assuming all crispbread contains iodine

    The fact that iodine compounds may be present in bakery products through bakers’ salt doesn’t tell you which salt was used in a particular cracker.

    If iodine is an important factor in your choice, check the label or ask the manufacturer which salt was used.

Brands to compare

Wasa

Wasa lists several rye crispbread options, including Wholegrain, Thin Rye Wholegrain and Lightweight. Don’t choose on brand name alone: ingredients and texture vary between options.

  • According to Wasa, Wholegrain contains wholemeal rye flour, yeast and salt, and provides 20 g of fibre per 100 g.
  • Thin Rye Wholegrain contains sesame and may contain traces of milk; Lightweight contains milk ingredients. Check the packaging if you have allergies.

Albert Heijn

AH Wholegrain Crispbread is a supermarket own-brand option in a 375 g pack.

  • Albert Heijn lists 12 g of fibre and 0.7 g of salt per 100 g.
  • The product contains gluten-containing cereals and sesame. Check the current packaging, as product information can change.

Jumbo

Jumbo Wholegrain Crispbread is a supermarket own-brand option in a 375 g pack.

  • Jumbo lists 10.9 g of fibre and 0.71 g of salt per 100 g.
  • The product information lists rye and wheat, and warns of possible traces of sesame, milk, egg and nuts, among other things.

Lidl

Lidl Netherlands lists wholegrain crispbread in a 250 g pack as a store product.

  • The 250 g pack gives you a specific size to compare while shopping.
  • Check the nutrition information on the packaging for fibre, salt, ingredients and allergens.

Ryvita

On its UK product pages, Ryvita describes both an option made with wholegrain wheat and a crispbread made with wholegrain rye. Check the label on the pack available when you buy.

  • According to Ryvita, Wholegrain Crackerbread contains 99 g of wholemeal wheat flour per 100 g of product; Original Crispbread is made with wholegrain rye.
  • The UK product information doesn’t confirm that the Dutch packaging is identical. Wholegrain Crackerbread contains milk ingredients.

Wasa products on Joybuy

These two Wasa products are a starting point for comparing packaging, texture and wholegrain labelling. If you’re choosing for a picky eater, also check the nutrition information and allergens on the current packaging.

Wasa Lightweight Crackers, 300 g pack

Wasa Lightweight Crackers, 300 g

If you’d like to try a different cracker texture, compare the thickness and ingredients of this 300 g pack with the option you currently serve.

Check the current packaging for the wholegrain label, fibre per 100 g, and warnings about milk and sesame.

View on Joybuy
Wasa Wholegrain Crispbread, 260 g pack

Wasa Wholegrain Crispbread, 260 g

If you’d like to compare wholegrain crispbread, this option comes in a 260 g pack according to the product name.

Check the grains used, fibre per 100 g and allergens on the label. If someone is reluctant to eat crunchy or dry foods, bear in mind the texture of crispbread.

View on Joybuy

Frequently asked questions

How can I recognise wholegrain crispbread?

Check whether the product itself is labelled ‘wholegrain’. According to the Netherlands Nutrition Centre, this label applies to a product made from 100% wholemeal flour. Then compare the fibre per 100 g, as this varies between options.

How can I offer crispbread to a picky eater?

Start with a small portion and don’t put any pressure on them to eat it. The Netherlands Nutrition Centre advises against forcing a child to eat. If texture is the main issue, you can try a thin option without expecting it to be accepted straight away.

Does all crispbread contain iodine from bakers’ salt?

Don’t assume so without checking the product information. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products through bakers’ salt. For a specific option, check the label or ask the manufacturer which salt was used.

How can I keep crispbread crunchy after opening?

Seal the pack well after opening and store the product in a dry place. Albert Heijn recommends keeping its wholegrain crispbread in a sealed tin; for other options, follow the storage instructions on the packaging.