Who is this choice relevant to?

Parents looking for clearly labelled wholegrain products

If you want to choose wholegrain crispbread for your child’s nursery lunch, don’t rely on its brown colour or a label such as ‘with wholegrain cereals’. Check the product description and ingredients list. The Netherlands Nutrition Centre and the Netherlands Food and Consumer Product Safety Authority (NVWA) explain the difference between wholegrain and partially wholegrain cereal products.

Parents who need to check allergens

If you need to agree on gluten or other allergens, check the packaging of the product you’re actually packing. Check the ingredients, highlighted allergens and any ‘may contain’ statements, and make sure they fit the arrangements agreed for your child and the nursery.

Anyone managing lunch supplies

If you’re comparing packs for several lunches, check the fibre and salt per 100 g, the stated portion size and the storage instructions. You should also be able to store an opened pack properly sealed.

What should you look for when buying?

Start with the wholegrain label and any allergen arrangements. Then compare the nutritional information of products suitable for lunch.

What to checkWhat to look for when buyingWho it matters to
Wholegrain labelling Look for the label ‘wholegrain’ and read the ingredients list. ‘With wholegrain cereals’ does not mean the same as a product that is entirely wholegrain. I want to choose genuinely wholegrain crispbread for lunch, not just a product made partly with wholemeal flour. An estimated 38% of consumers put this first.
Allergens and nursery arrangements Check the current ingredients, allergens and any ‘may contain’ statement. Make sure they fit the arrangements agreed for your child and the nursery. If there are arrangements in place for gluten or other allergens, I want to know whether the product I pack is suitable. An estimated 38% of consumers give this check top priority.
Nutritional information and storage Compare fibre and salt per 100 g and check the portion size. Read how to store the pack once opened. For several lunches, I want to be able to compare portions and keep an opened pack from losing its quality. An estimated 24% of consumers prioritise this practical consideration.

Common mistakes

  • Reading ‘with wholegrain cereals’ as ‘wholegrain’

    According to the Netherlands Nutrition Centre and the NVWA, for a product to be labelled ‘wholegrain’, its cereal ingredient must consist entirely of wholegrain flour. A mention of wholegrain cereals as an ingredient does not offer the same assurance.

    For this lunch choice, first look for the label ‘wholegrain’ on the pack. Only then compare other features.

  • Skipping the allergen check after checking for wholegrains

    Wholegrain crispbread may contain wheat, rye, sesame or other relevant allergens. A product’s ingredients may also change.

    Check the pack you’re putting in your child’s lunch, and if there are individual dietary arrangements, discuss which products are allowed at the nursery.

  • Assuming it contains iodine because it uses baker’s salt

    A general rule about baker’s salt does not confirm that a particular crispbread is made with salt containing added iodine.

    If iodine matters to your choice, check the information for the specific product on the label or ask the manufacturer.

  • Not sealing an opened pack properly

    Crispbread can lose its quality after opening if it is stored somewhere damp or left unsealed.

    The Netherlands Nutrition Centre recommends storing crispbread in a cool, dry, dark place in a tightly sealed pack. Also follow the instructions on the packaging.

Brands to consider

Albert Heijn

Albert Heijn lists AH Knäckebröd volkoren as one of its own-brand products.

  • The product information includes details such as ingredients, allergens, fibre, salt and portion size.
  • Albert Heijn notes that product information may change, so check the physical pack before packing it.

Jumbo

Jumbo lists an own-brand wholegrain crispbread made with wheat and rye flour.

  • The product information gives you ingredients, allergens, nutritional values and storage instructions to compare.
  • This variety contains gluten-containing cereals. Check any other allergen statements against the arrangements for your child, too.

Lidl

Lidl lists a product called Volkoren knäckebrod.

  • The product description gives you a starting point if you’re looking for wholegrain crispbread.
  • In store, read the packaging for ingredients, allergens and nutritional information before choosing the product for nursery.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I recognise wholegrain crispbread?

Look for the label ‘wholegrain’ on the packaging and check the ingredients list. According to the Netherlands Nutrition Centre and the NVWA, this label means that the cereal ingredient consists entirely of wholegrain flour; ‘with wholegrain cereals’ is not the same label.

Can regular wholegrain crispbread be taken in if my child has to avoid gluten?

Crispbread containing wheat or rye is not suitable if your child’s dietary arrangements exclude these gluten-containing cereals. Check the current packaging and the arrangements with the nursery for your child. Assess any alternative separately by checking its ingredients and allergens.

Does all crispbread contain iodine because it uses baker’s salt?

No. That does not follow from the rules about baker’s salt. If iodine matters to your choice of product, check the label on the crispbread you’ve chosen or ask the manufacturer which ingredients it uses.

How should I store an opened pack of crispbread?

Store it in a cool, dry, dark place in a tightly sealed pack, as recommended by the Netherlands Nutrition Centre. Also check the storage instructions on the packaging, especially if you’re using the pack for several lunches.