The fibre-conscious evening snacker
You’re looking for crispbread for a late-night snack and want to compare products by their wholegrain ingredients and fibre per 100 g. The number of crispbreads you actually eat matters too.
Who is this choice relevant to?
The label reader who keeps an eye on salt
You’re comparing different packs and want to check fibre and salt on the same basis, as well as the grains used. The Netherlands Nutrition Centre recommends comparing values per 100 g.
The snacker who checks allergens
You check the ingredients and allergen information on every pack, including cereals containing gluten and sesame, rather than relying on the wording on the front.
What should you look for when choosing?
Start with the grains and the nutritional information per 100 g. Then decide how many crispbreads you want and what you’ll top them with. If particular allergens are relevant to you, always check the current label.
| What to consider | What to check when buying | Who should pay particular attention? |
|---|---|---|
| Wholegrain and fibre | Check the grain ingredients and compare fibre per 100 g. | If fibre is my main concern, I want to know which grains the crispbread contains and what the nutrition table says. This is the top priority for around 39% of consumers. |
| Portion and toppings | Check the serving size and decide how many crispbreads you’ll have and what you’ll top them with. | For my late-night snack, the number of crispbreads I have and what I put on them both matter. Around 23% of consumers say this is their top consideration. |
| Comparing salt | Compare salt and fibre per 100 g, even when pack sizes or crispbread sizes differ. | When choosing between packs, I don’t want to focus on fibre alone if salt matters to me too. This comparison is the most important factor for around 23% of consumers. |
| Allergens | Read the current ingredient and allergen information, including warnings about possible traces. | If I need to avoid certain ingredients, the specific pack must meet my needs before I consider anything else. This check comes first for around 15% of consumers. |
Common mistakes when comparing
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Trusting the word ‘wholegrain’ on its own
The wording on the front doesn’t tell you how much fibre or salt a specific product contains. In 2024, the Netherlands Food and Consumer Product Safety Authority also reported that 51 of 190 wholegrain products examined from seven supermarket chains should not have been sold as wholegrain. The study covered products from December 2021 to February 2024.
Read the product name and ingredients list, then compare the nutrition information per 100 g.
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Assuming the value per crispbread tells you about the whole snack
The value for one crispbread doesn’t tell you what you’ll get from several crispbreads with toppings. The Netherlands Nutrition Centre gives an average of 36 kcal for one 10 g piece of wholegrain crispbread; the weight and ingredients of the product you buy may differ.
Use values per crispbread to work out your portion, and values per 100 g to compare products. Include the toppings when putting your snack together.
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Comparing fibre but overlooking salt
According to Wasa’s product information, Wasa Wholegrain contains 20 g of fibre and 1.25 g of salt per 100 g. Jumbo lists 10.9 g of fibre and 0.71 g of salt per 100 g for Jumbo Wholegrain Crispbread. These figures relate to specific products, not every variety from those brands.
Compare both values on the current label and decide which factors matter for your choice.
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Assuming wholegrain crispbread is free from relevant allergens
Rye and wheat are cereals containing gluten. Sesame or a warning about possible traces may also appear on the packaging.
Check the ingredients and allergen information on the pack you’re buying, even if you’ve had the same variety before.
Brands and supermarket own-label options
The information below applies to the specific products listed and not necessarily to a brand or retailer’s entire range.
Wasa (Wasabröd)
Wasa Wholegrain is a crispbread made with wholegrain rye.
- Wasa lists wholegrain rye flour, yeast and salt as ingredients, with 20 g of fibre and 1.25 g of salt per 100 g.
- Don’t apply these figures to other Wasa varieties, such as High-Fiber or Sourdough Rye.
Ryvita
Ryvita Original Crispbread is a rye variety you can compare by ingredients.
- On its UK product page, Ryvita lists 88 g of wholegrain rye flour and 13.4 g of fibre per 100 g of product.
- Check the specific product label when you buy it; the information given here is for the UK variety. Ryvita lists rye and warns that other sources of gluten and sesame may be present.
Albert Heijn
AH Wholegrain Crispbread is an own-label option in a 375 g pack.
- Albert Heijn lists 12 g of fibre and 0.7 g of salt per 100 g for this product.
- The product information lists wheat, rye and sesame, among other ingredients. Check the current label, as product ingredients may change.
Jumbo
Jumbo Wholegrain Crispbread is an own-label option in a 375 g pack.
- Jumbo lists 10.9 g of fibre and 0.71 g of salt per 100 g for this product, with wholegrain wheat and rye flour among the ingredients.
- The product lists gluten, rye and wheat. Check the warnings about the possible presence of other allergens too.
Lidl
Lidl lists a 250 g own-label product called Wholegrain Crispbread.
- The 250 g pack gives you a specific size to look out for when shopping.
- Check the ingredients, nutrition information and allergens on the pack before comparing this variety with other products.
ALDI / Goud Gebakken
Goud Gebakken Wholegrain Crispbread is a 375 g variety listed by ALDI.
- ALDI lists the pack as containing 25 crispbreads.
- Check the nutrition information and allergens on the pack before comparing the product for fibre or salt.
Crispbread for a late-night snack on Joybuy
These crispbread varieties are worth considering as a base for a late-night snack. Compare the grain ingredients, fibre and salt on the current packaging; product names and pack sizes alone don’t tell you how their nutritional values compare.
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Wasa High-Fiber Crackers, 300 g
An option to consider if you want to compare Wasa varieties by their grain ingredients and fibre for a late-night snack. Check the values per 100 g and the information about cereals containing gluten and sesame on the packaging.
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Bolletje wholegrain crispbread, 265 g
A variety to consider if you’re looking for wholegrain crispbread for a late-night snack. Compare the fibre and salt per 100 g on the pack and read the allergen information, including any warnings about possible traces.
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Wasa Sourdough Rye Crackers, 235 g
This rye variety is worth considering when comparing grain ingredients for a late-night snack. Check the nutrition information per 100 g and the current allergen information if rye, other cereals containing gluten or sesame matter to you.
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g'woon wholegrain crispbread, 375 g
A wholegrain variety to compare with other packs when choosing crispbread for a late-night snack. Read the ingredients and allergen information on the pack, and compare fibre and salt per 100 g rather than per crispbread alone.
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Wasa Wholegrain crispbread, 260 g
A rye variety for anyone specifically looking to compare Wasa Wholegrain for a late-night snack. Wasa says its Wholegrain variety contains 20 g of fibre and 1.25 g of salt per 100 g. Check the current 260 g pack for the serving size and allergen information too, including rye and possible traces of sesame and milk.
Frequently asked questions
How do I compare wholegrain crispbread from different brands?
Compare fibre and salt per 100 g, and check the ingredients list too. According to the Netherlands Nutrition Centre, values per serving can be confusing when manufacturers use different serving sizes; values per crispbread are most useful for working out your own portion.
Is ‘wholegrain’ on the front enough to choose a pack?
No. Check the ingredients and nutrition table as well. In 2024, the Netherlands Food and Consumer Product Safety Authority reported that 51 of 190 wholegrain products examined from seven supermarket chains should not have been sold as wholegrain. The study covered products from December 2021 to February 2024.
Is wholegrain crispbread automatically gluten-free?
No. The term wholegrain doesn’t mean a product is gluten-free. Rye and wheat are cereals containing gluten, so check the ingredients and allergen information for each product.
How should I store an opened pack of crispbread?
Seal it well after opening and follow the storage instructions on the packaging. Jumbo recommends storing its Wholegrain Crispbread in a cool, dry place and sealing it well; Albert Heijn recommends keeping its wholegrain variety in a sealed tin.