Who is this choice relevant to?

Families comparing fibre content

You regularly buy crispbread for several people and want to weigh up the fibre content per 100 g against the salt content.

Households stocking up

You want to choose a pack that suits how often your household eats crispbread and the space you have to store it somewhere dry and well sealed.

Households with allergens to consider

Before buying for several family members, you check each product’s grains, sesame and any warnings about other allergens.

What should you look for when choosing?

Start with what matters most to your household: the nutritional information, pack size or ingredients. Always compare fibre and salt on the same basis, per 100 g.

What to consider What to check when buying Who is it most relevant to?
Fibre and salt Read both figures per 100 g; don’t assess a fibre claim without considering the salt content. When buying crispbread for several people, I want to weigh up how much fibre and salt the same variety contains. For around 36% of consumers, this would be the main consideration.
Pack size Compare the weight in grams and consider whether you can keep an opened pack dry and well sealed. In a household that eats crispbread often, I want to stock up without opening more than we’ll use. For around 29% of consumers, choosing the right pack size would come first.
Ingredients and allergens Check the current ingredients list, allergen declaration and any warnings about possible traces. If someone in the household needs to avoid certain grains or sesame, I want to know whether everyone can eat the same pack. For around 21% of consumers, suitability would be their main concern.
Wholegrain and iodine Read the wholegrain description and ingredients. If you have a question about iodine, look for information about baker’s salt on the pack or ask the manufacturer. If the exact grain composition or iodine information determines my choice, I don’t want to infer it from the product category. For around 14% of consumers, checking this information on the label would be most important.

Common mistakes

  • Looking only at ‘wholegrain’ or a fibre claim

    Consumentenbond considers both fibre and salt when assessing crispbread. The varieties described by Jumbo and Albert Heijn differ in both respects.

    Put the nutritional information for two packs side by side and compare fibre and salt per 100 g.

  • Assuming all wholegrain varieties have the same ingredients

    According to the Netherlands Food and Consumer Product Safety Authority, the grain ingredient in a product labelled ‘wholegrain’ must consist entirely of wholemeal flour. However, the grains used and allergens can still vary from product to product.

    When buying, check the product name, ingredients list and allergen declaration on the current pack.

  • Choosing a large pack without thinking about how much you use

    A 375 g pack is only practical if your household uses it regularly and you can store opened crispbread properly.

    Choose an amount that suits how much you use and follow the storage advice on the pack once opened.

  • Assuming it contains iodine from baker’s salt

    Voedingscentrum states that using baker’s salt in baking is not compulsory. So you can’t assume that crispbread contains baker’s salt.

    If iodine information matters to your choice, check the label or ask the manufacturer.

Brands to consider

Wasa

A brand to consider if you’re looking for crispbread made with wholegrain rye.

  • Jumbo lists 20 g of fibre per 100 g for Wasa Volkoren 260 g.
  • The same product information lists 1.2 g of salt per 100 g and notes that it may contain, among other things, milk and sesame. These figures don’t necessarily apply to other Wasa varieties.

Bolletje

A brand to compare if you’re looking for a variety made with wheat, rye and barley.

  • Jumbo lists 14 g of fibre per 100 g for Bolletje Volkoren Knäckebröd Vezelrijk 265 g.
  • For this variety, Jumbo also lists 0.97 g of salt per 100 g and allergens including cereals containing gluten and sesame.

Albert Heijn

The own-brand range includes a wholegrain crispbread variety in a 375 g pack.

  • Albert Heijn lists 12 g of fibre and 0.7 g of salt per 100 g for AH Knäckebröd volkoren.
  • The product information lists cereals containing gluten and sesame; check the current pack when you buy it.

Jumbo

The own-brand range includes a wholegrain crispbread variety in a 375 g pack.

  • Jumbo lists 10.9 g of fibre and 0.71 g of salt per 100 g for Jumbo Knäckebröd Volkoren.
  • The product information lists wheat and rye and warns that it may contain other allergens, including sesame and milk.

Crispbread on Joybuy

These products come in packs ranging from 125 to 375 g, so you can compare them side by side. To choose what’s right for your household, check the current nutritional information, ingredients and allergens on the pack.

Bolletje wholegrain crispbread, 265 g pack

Bolletje wholegrain crispbread 265 g

An option if you want to take fibre into account when choosing crispbread. Compare fibre and salt per 100 g on the pack, and check the information about grains and sesame if you have allergies.

View on Joybuy
g'woon Wholemeal crispbread, 375 g pack

g'woon Wholemeal crispbread 375 g

The 375 g pack may suit regular use. Check the current ingredients carefully: the mention of ordinary wheat flour in this variety means it’s worth taking a closer look at the wholegrain description. Also check the allergen declaration.

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Wasa Rustic crispbread, 215 g pack

Wasa Rustic crispbread 215 g

Consider this variety if you’re looking for rye crispbread. Check the nutritional table for the exact fibre content per 100 g, and if you have allergies, check the information about rye and possible traces of milk or sesame.

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Wasa Wholegrain crispbread, 260 g pack

Wasa Wholegrain crispbread 260 g

An option to consider if you prefer wholegrain rye. Compare the fibre and salt on the current pack; if you have allergies, also look out for rye and possible traces of sesame or milk.

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g'woon Wholegrain crispbread, 125 g pack

g'woon Wholegrain crispbread 125 g

The 125 g pack may suit you if you’d rather keep less in stock. Check the wholegrain description and ingredients on the pack, as this variety also lists wheat flour without a wholegrain description; check the allergen declaration too.

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Frequently asked questions

How can I check whether crispbread is wholegrain?

Read the product name and ingredients list on the current pack. According to the Netherlands Food and Consumer Product Safety Authority, the grain ingredient in a product labelled ‘wholegrain’ must consist entirely of wholemeal flour. Also check which grains the product contains.

How should I store a large pack of crispbread?

Follow the instructions on the pack and seal it well after opening. Albert Heijn recommends storing its wholegrain crispbread in a sealed tin; Jumbo advises keeping its variety somewhere dry and sealing it well.

Does wholegrain crispbread automatically contain iodine from baker’s salt?

No, don’t assume it does. Voedingscentrum states that using baker’s salt in baking is not compulsory. Check the label or ask the manufacturer about the ingredients in the specific product.

Which allergens should I check in wholegrain crispbread?

Check the grains used, sesame and any warnings about other allergens on each pack. The varieties described by Jumbo and Albert Heijn differ, so a previous purchase is no substitute for checking the current allergen declaration.