If you’re choosing wholegrain crispbread for a hotel breakfast buffet, start by checking that the wholegrain claim and ingredients match what you’re looking for. Then compare the fibre content per 100 g and make sure allergen information is available before serving the crispbread unpackaged at the buffet. More fibre doesn’t automatically mean a product is entirely wholegrain: according to Wasa, its High Fibre variety contains 70% wholegrain cereals.
Wants to offer guests a recognisable wholegrain option, comparing the ingredients and fibre content per 100 g. A dark colour or a multigrain claim isn’t enough: according to the Netherlands Nutrition Centre, a cracker can only be called wholegrain if it is made entirely from wholemeal flour.
Serves crispbread unpackaged and needs to inform guests about the allergens present. The Netherlands Food and Consumer Product Safety Authority points out that, for cereals containing gluten, the specific cereal must also be named.
Looks for a pack size that suits buffet use and considers how to store crispbread once opened. Even with a larger pack, it’s important to check the current ingredients and allergens for the variety you choose.
Start with the wholegrain claim and the information guests need at the buffet. Then compare fibre content, pack size and how well the crispbread goes with the spreads on offer.
| What to consider | What should you check? | Who is this important to? |
|---|---|---|
| Wholegrain and fibre | Check the wholegrain claim and ingredients; compare fibre content per 100 g. | If you want to offer guests a considered wholegrain option, don’t rely on colour or a multigrain claim. Around 36% of consumers prioritise this combination of wholegrain and fibre. |
| Allergens at the buffet | Check the allergens present and the specific cereal containing gluten; make sure the information is available when serving the product unpackaged. | If I serve crispbread unpackaged, guests need to be able to see which allergens it contains before choosing it. For around 29% of consumers, this information is the top priority. |
| Packaging and stock | Compare the pack size and number of pieces; check how to store the pack after opening. | When buffet turnover varies, I want to be able to open and store a pack without putting out too much at once. Around 21% of consumers put stock management first. |
| Taste and toppings | Check the grain and seed ingredients, and try the variety with the spreads you plan to offer. | The crispbread should go well with the choices available to guests at the buffet, not just sound appealing by name. For around 14% of consumers, how it pairs with spreads is the deciding factor. |
A dark cracker or a product containing several grains doesn’t necessarily meet the requirements for a wholegrain claim. According to the Netherlands Nutrition Centre, a cracker can only be called wholegrain if it is made entirely from wholemeal flour.
Check the product name and ingredients list, then compare the fibre content per 100 g.
According to Wasa, its High Fibre variety contains wheat, oats and sesame, among other ingredients. When serving it unpackaged, guests must be given information about the allergens present, including the specific cereal containing gluten.
Use the current packaging to prepare the buffet information, and make sure guests can access it where the crispbread is served.
A large pack isn’t necessarily practical if little crispbread is used and the opened pack will be left for a long time.
Choose a pack size that suits buffet turnover and follow the storage instructions on the packaging.
Not every product is made with baker’s salt. According to the Netherlands Nutrition Centre, bakers aren’t required to use it.
Don’t claim that a particular variety is made with baker’s salt unless this is confirmed on the label or by the supplier.
Wasa Wholegrain and Wasa High Fibre offer two different options: a simple rye variety and one with more fibre and a wider range of grain and seed ingredients.
Bolletje Wholegrain High Fibre Crispbread is made with wholemeal wheat and rye flour, and sesame seeds.
Jumbo Wholegrain Crispbread is a supermarket own-brand variety in a 375 g pack.
Albert Heijn lists both regular and organic wholegrain crispbread.
Lidl lists wholegrain crispbread in a 250 g pack as a supermarket product.
These products include two varieties labelled wholegrain and a high-fibre Wasa cracker to compare with the wholegrain options. For each variety, check the current packaging for the grain base and allergen information you’ll use at the buffet.
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An option to consider if you’re looking for a wholegrain rye variety for the buffet. Wasa lists 20 g of fibre per 100 g for the corresponding Wholegrain variety. Check the ingredients and allergens on the current packaging before using this information for unpackaged service.
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Worth considering if you’re looking at a different grain base as well as rye. Before serving it at the buffet, check the current ingredients and allergens, paying particular attention to the grains and sesame listed.
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A cracker to assess separately if fibre is your priority, rather than something to serve as fully wholegrain crispbread without checking the label. Wasa lists 26 g of fibre per 100 g and 70% wholegrain cereals for its High Fibre variety. Check the grain and allergen information on the current packaging, too.
Check both the wholegrain claim and the ingredients on the packaging. According to the Netherlands Nutrition Centre, a cracker can only be called wholegrain if it is made entirely from wholemeal flour; a dark colour or a multigrain claim isn’t a substitute for checking.
When a product is served unpackaged, guests must be able to access information about the allergens it contains where it is offered. The Netherlands Food and Consumer Product Safety Authority states that, for cereals containing gluten, the specific cereal must also be named. Use the current product information for the variety you choose.
No, don’t assume this without product information. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the label or ask the supplier if this is relevant to the product information you provide.
Follow the storage instructions on the packaging for the variety you choose. Wasa and Jumbo product information recommends storing crispbread in a dry place. Reseal an opened pack securely as directed, and replenish the buffet in line with how much is being used.
