Who is this relevant to?

Families comparing fibre content

Parents and carers looking for wholegrain crispbread and wanting to compare the fibre per 100 g. Brown packaging or a claim about fibre alone isn’t enough: check the product name and ingredients too.

Parents of fussy eaters

For these families, it matters whether a child enjoys eating the crispbread and whether it will keep well until lunchtime. In a survey by the Netherlands Nutrition Centre, parents cited taste and whether food could be stored and eaten at school, as well as its nutritional value.

Families checking for allergens

Start by checking the ingredients and any warnings about cross-contamination. The rye and wheat varieties reviewed contain gluten; some varieties may also contain sesame or traces of milk.

What should you look for when choosing?

Start with the wholegrain label, then compare the nutritional information per 100 g. Next, check that the texture, allergens and school policies suit the lunch you want to pack.

What to consider What to check when buying Who is this important to?
Wholegrain and fibre Check whether the product is labelled wholegrain and compare the fibre per 100 g on the label. If you’re looking for wholegrain crispbread with a particular fibre content, don’t rely on the colour of the packaging. This is the main priority for around 40% of consumers.
Easy to eat at school Choose a texture your child will enjoy and consider how it will be stored and carried. If the crispbread is left in the lunchbox, choosing it at home won’t help much. Practical ease of eating is the main priority for around 30% of consumers.
Allergens and school policies Read the ingredients and cross-contamination warnings; check the current policy at your child’s school or after-school club. If an allergen or school policy determines what your child can take in, check this before comparing fibre content. This is the first consideration for around 20% of consumers.
Salt and the rest of the lunch Compare the salt per 100 g and, if you regularly replace bread, check whether baker’s salt is listed on the label. If you often pack crispbread instead of bread, it’s worth considering salt and the place of iodine in your overall diet too. This is a priority for around 10% of consumers.

Common mistakes

  • Mistaking a fibre claim for wholegrain

    A brown colour or a mention of fibre isn’t the same as a wholegrain label. According to the Netherlands Nutrition Centre, crispbread can only be called wholegrain if all the flour used is wholemeal.

    Check the product name and ingredients first, then compare the fibre per 100 g.

  • Comparing fibre content alone

    Fibre content alone doesn’t tell you how much salt or which allergens a particular variety contains. For example, Wasa Thin Rye Wholegrain contains sesame and may contain traces of milk.

    Compare the nutritional information per 100 g and check the allergen information every time you buy it.

  • Assuming crispbread provides as much iodine as bread

    The Netherlands Nutrition Centre identifies bread made with iodised baker’s salt as an important source of iodine in the Netherlands, but using baker’s salt isn’t compulsory. You can’t tell how much iodine a product provides just from the word wholegrain.

    If you regularly replace bread, check the ingredients of the product you choose and consider it as part of your overall diet.

  • Assuming a product label tells you the school rules

    A label can help you identify allergens, but it won’t tell you what rules a school or after-school club has for food brought from home.

    Check the current policy before packing your child’s lunch. If your child has an individual allergy, follow the advice that applies to them.

Brands to compare

These brands offer different points of comparison when checking labels. The features mentioned apply to the specific products, not the entire range.

Wasa

Wasa offers Wholegrain, Thin Rye Wholegrain and the firmer Rustic variety, among others.

  • Wasa lists 20 g, 21 g and 20 g of fibre per 100 g respectively for these varieties.
  • Thin Rye Wholegrain contains sesame and may contain traces of milk; check the latest allergen information for the other rye varieties too.

Jumbo

Jumbo Wholegrain Crispbread is listed in a pack of 5 × 5 pieces, weighing 375 g in total.

  • Jumbo lists 10.9 g of fibre and 0.71 g of salt per 100 g for this product.
  • The product information lists wheat, rye and gluten, and warns that other allergens, including sesame, milk and nuts, may also be present.

Albert Heijn

Albert Heijn lists AH Wholegrain Crispbread as an own-brand option.

  • A specific variety to compare with other wholegrain crispbread products.
  • Albert Heijn says that ingredients, nutritional values and allergen information may change. For your child’s lunch, use the information on the pack you buy.

Goud Gebakken (ALDI)

ALDI lists Goud Gebakken Wholegrain Crispbread in a pack of 25 pieces, weighing 375 g in total.

  • The listed pack size makes it possible to compare pack sizes.
  • Check the label on the pack you choose for ingredients, nutritional information and allergens.

Lidl

Lidl lists a product called Wholegrain Crispbread in a 250 g pack.

  • The product name and pack size give you a starting point for comparing products in store.
  • Before packing it for school, check the ingredients, fibre, salt and allergens on the pack.

Crispbread on Joybuy

These two crispbread products are options to compare for a school lunch. Before choosing, check the current packaging for the wholegrain label, fibre and allergens; the products don’t necessarily have the same nutritional values.

Bolletje Whole Grain Crispbread, 265 g

Bolletje Whole Grain Crispbread, 265 g

A crispbread option for anyone who wants to consider the wholegrain label and fibre content when packing a school lunch.

Pack size: 265 g. Check the current label for ingredients, allergens and fibre per 100 g.

View on Joybuy
Wasa Rustic Crispbread, 215 g

Wasa Rustic Crispbread, 215 g

A crispbread option for families who also want to consider texture when packing lunch.

Pack size: 215 g. Compare the fibre and salt per 100 g on the current packaging and read the allergen information.

View on Joybuy

Frequently asked questions

How can I recognise wholegrain crispbread?

Look for the wholegrain label on the product and read the ingredients. According to the Netherlands Nutrition Centre, crispbread can only be called wholegrain if all the flour used is wholemeal; you can then compare the fibre content separately.

Can I include wholegrain crispbread in a school lunch?

Yes. The Netherlands Nutrition Centre lists wholegrain crispbread as an option for a snack or meal at school. Choose something your child will enjoy and consider the school’s policies when packing their lunch.

What if the school has rules about allergens?

Check both the school’s rules and the label on your chosen variety before packing crispbread. Rye and wheat contain gluten; depending on the product, sesame or warnings about the possible presence of other allergens may also be relevant.

Does crispbread provide as much iodine as bread?

Don’t assume it does. According to the Netherlands Nutrition Centre, bread made with iodised baker’s salt is an important source of iodine in the Netherlands, but using baker’s salt isn’t compulsory. If you regularly replace bread with crispbread, check its ingredients.

How should I store an opened pack?

Keep the crispbread dry and seal the pack well after opening. Jumbo advises sealing its wholegrain variety well; Albert Heijn recommends storing its product in a sealed tin. Follow the storage instructions on the pack you buy.