Fibre-conscious label checkers
Households that eat crispbread regularly and want to know which flour is used, and how much fibre and salt the nutritional information lists per 100 g.
Who are these choices relevant to?
Shoppers who check for allergens
People who need to avoid rye, wheat, gluten or sesame, or who take possible traces of other allergens into account. A wholegrain claim alone doesn’t tell you anything about this.
Shoppers comparing pack sizes and availability
Households buying crispbread for regular use who want to compare the net weight, number of pieces and current availability.
What should you look for when choosing?
Start with the ingredients list: a fibre claim alone doesn’t tell you whether all the flour used is wholegrain. Then compare the nutritional information per 100 g and read the allergen information for the variety you’re actually buying.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrain flour and fibre | Check which types of flour are listed in the ingredients and compare fibre per 100 g. | If crispbread is often on the table, I want to know whether the flour is genuinely wholegrain and how much fibre the product contains. Around 36% of consumers put this combination first. |
| Salt and allergens | Compare salt per 100 g and check the allergen information for the exact variety. | If I need to avoid certain ingredients or want to keep an eye on salt, the right choice may vary by variety. Around 29% of consumers put this first. |
| Pack size and availability | Check the net weight, number of pieces and current availability at the retailer. | For regular use, I want a pack size that suits my shopping and that I can find when I need it. This is the main concern for around 21% of consumers. |
| Thickness and flavour | Check the type of grain and any additions such as sesame; check the allergen information too. | If I mainly eat crispbread with toppings, I want a variety with the right thickness and flavour. Around 14% of consumers put this preference first. |
Common mistakes
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Judging by the brown colour or a fibre claim
Colour and fibre content don’t prove that all the flour used is wholegrain. In July 2024, the Netherlands Food and Consumer Product Safety Authority reported that 51 of 190 products examined should not have been labelled as wholegrain.
Read the ingredients list to see which types of flour the variety you’ve chosen contains.
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Skipping the allergen statement
Rye and wheat contain gluten. Sesame and statements about possible traces also vary from product to product.
If you need to avoid certain ingredients, check the label on the exact pack every time.
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Comparing nutritional values per piece
It’s difficult to compare values per cracker when the pieces don’t weigh the same.
Use the same 100 g basis to compare fibre and salt, then check the number of pieces and the net weight.
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Assuming ‘salt’ means iodine
According to the Netherlands Nutrition Centre, baking salt contains iodine, but its use isn’t compulsory. So seeing only ‘salt’ in an ingredients list doesn’t confirm which type of salt was used.
Look for explicit product information if the type of salt used matters to your choice.
Brands to compare
Compare specific varieties rather than an entire brand: ingredients, nutritional values and allergens can vary within the same range.
Wasa
Offers, among other options, a wholegrain rye variety and a thinner rye variety with sesame.
- For its Volkoren variety, Wasa lists 20 g of fibre and 1.25 g of salt per 100 g; the ingredients are wholegrain rye flour, yeast and salt.
- Wasa says its Dun Rogge Volkoren variety contains sesame and may contain traces of milk. Check which of the two varieties you have.
Ryvita
Rye crispbread that can serve as a product for comparison.
- Ryvita’s international website lists 88 g of wholegrain rye flour per 100 g of product, 13.4 g of fibre and 0.75 g of salt per 100 g for Original Crispbread.
- This information comes from an international product page. Check the packaging and availability if you want to buy this variety in the Netherlands.
Albert Heijn
Offers its own wholegrain crispbread variety to compare with other products in its grocery range.
- For AH Knäckebröd volkoren, Albert Heijn lists a 375 g pack, 12 g of fibre and 0.7 g of salt per 100 g.
- The ingredients include wholegrain wheat and rye flour, wheat gluten and sesame. Check the current packaging, as product information may change.
Jumbo
Offers its own wholegrain crispbread variety in a 375 g pack.
- For this variety, Jumbo lists 10.9 g of fibre and 0.71 g of salt per 100 g.
- According to Jumbo, the product contains wheat and rye; the product information also mentions possible traces of other allergens. Read the information on the packaging.
Goud Gebakken (ALDI)
A wholegrain crispbread variety for anyone looking for a pack with several pieces.
- For Goud Gebakken Knäckebröd volkoren, ALDI lists 25 pieces and a net weight of 375 g.
- Before comparing this variety, check the ingredients, allergens and nutritional information on the packaging in store.
Lidl
Offers a wholegrain crispbread variety in a 250 g pack.
- Lidl lists a net weight of 250 g for this variety and says it is available in store.
- Check the label there for the ingredients, allergens and nutritional values.
Crispbread on Joybuy
These products include rye varieties and one made with mixed flours, so you can compare ingredients, nutritional information and allergens while doing your shopping. Always check the current packaging when choosing.
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Wasa Sourdough Rye Crackers, 235 g
A rye variety for enjoying at breakfast or lunch. When comparing products, check the fibre and salt per 100 g, and read the allergen information if you need to avoid rye, barley, sesame or milk.
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Bolletje Whole Grain Crispbread, 265 g
A wholegrain crispbread to consider for breakfast or lunch. If you need to avoid wheat, rye, sesame or lupin, check the ingredients and allergen information for this variety. Also compare fibre and salt per 100 g.
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Wasa Lightweight Crackers, 300 g
A thinner rye variety to enjoy with toppings. If fibre content matters to your choice, compare the information on the current packaging, and check the allergen information for rye, milk and possible traces of sesame.
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Wasa Wholegrain Crispbread, 260 g
A rye variety for anyone looking for a simple option at breakfast or lunch. To compare fibre, check the nutritional information on the packaging, and read the allergen information if rye, sesame or milk matters to you.
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Wasa High-Fiber Crackers, 300 g
This variety is worth considering if you’re comparing fibre content, but the ingredients include wheat flour as well as wholegrain rye flour. So if you’re looking for a product made exclusively with wholegrain flour, don’t rely on the variety name alone. Also check the allergen information for cereals containing gluten, sesame and possible traces of milk.
Frequently asked questions
How can I recognise wholegrain crispbread?
Check which types of flour are listed in the ingredients; a brown colour or a fibre claim isn’t enough. The Netherlands Food and Consumer Product Safety Authority explains that, in a wholegrain product, all the flour used must come from the entire grain. Then compare fibre separately per 100 g.
Is wholegrain crispbread automatically gluten-free?
No. Wholegrain doesn’t mean gluten-free: according to the Netherlands Nutrition Centre, rye, wheat and barley contain gluten. If you need to avoid gluten, look for an explicit gluten-free claim and check the ingredients and allergen information for the exact variety.
Does ‘salt’ on the label mean that crispbread contains iodine?
No, you can’t tell from the word ‘salt’ alone. The Netherlands Nutrition Centre says baking salt contains iodine, but its use isn’t compulsory. Check the product information if you want to know which type of salt was used.
Should I compare salt if I’m mainly interested in fibre?
Yes, compare both values separately per 100 g. Albert Heijn’s product information lists 12 g of fibre and 0.7 g of salt per 100 g for AH Knäckebröd volkoren; Wasa lists 20 g of fibre and 1.25 g of salt per 100 g for its Volkoren variety. Your choice also depends on which other ingredients and allergens matter to you.