Choose chocolate breakfast cereal for your weekend breakfast by checking whether the exact variety is explicitly labelled wholegrain. Then compare fibre and sugars per 100 g, the serving size on the pack and the allergens. A claim such as ‘no added sugar’ is no substitute for checking the nutrition table.
You want a chocolate flavour, but you also want to know which grains are wholegrain and how much fibre the product contains per 100 g. According to the Netherlands Nutrition Centre (Voedingscentrum), wholegrain cereal products are made from the entire grain.
You look beyond a claim about added sugars and check the amount of sugars in the nutrition table too. That way, you can assess the exact chocolate variety rather than relying on the wording on the front of the pack.
You pick up breakfast cereal with your usual groceries and check whether the variety you want is available and the pack size suits how much you use. If you’re choosing a supermarket own-brand product, check separately whether the chocolate variety is labelled wholegrain.
Start by checking the wholegrain labelling on the exact variety. Then compare the nutrition information and decide which product type and pack size will suit your weekend breakfast.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrains and fibre | Look for wholegrain ingredients in the ingredients list, check any stated proportion and compare fibre per 100 g. | I want to see which grains in my chocolate breakfast cereal are wholegrain, rather than having to guess from the product name; this is the top priority for around 36% of consumers. |
| Sugars and sugar claims | Compare sugars per 100 g and check any claim about added sugars only for the variety it appears on. | If I’m keeping an eye on added sugars, I also want to know how much sugar the product contains overall; this is the highest priority for around 29% of consumers. |
| Product type and serving size | Check whether you’re buying muesli, flakes or cereal hoops, and compare the stated serving size with how much you actually serve yourself. | If you like a crunchy bowl of cereal, you’ll want to choose a product type that suits you and get a sense of the serving size; this matters most to around 21% of consumers. |
| Packaging and availability | Check the pack size and whether the exact variety is available from your retailer. | When I buy breakfast cereal with my usual groceries, I need to be able to find the variety I want and choose a pack size that suits how much we use; this is the main consideration for around 14% of consumers. |
A shop may sell both chocolate breakfast cereals and separate wholegrain products. That doesn’t automatically make the chocolate variety wholegrain.
Read the ingredients on the exact pack and check whether it lists wholegrain ingredients and, where applicable, the proportion of wholegrains.
Albert Heijn lists Quaker Cruesli Chocolate as containing 95% wholegrain cereals, while product information for Quaker Cruesli Chocolate also gives the sugars per 100 g. These are separate details to consider.
Compare the wholegrain information, fibre and sugars on the label, checking each time that it’s for the variety you want to buy.
This claim doesn’t tell you how much sugar the product contains overall or what ingredients it contains.
As well as checking the claim, read the ingredients list and the nutrition information per 100 g.
Special K Pure Chocolade is an example of chocolate flakes whose grain mix and nutritional values you can compare.
FITNESS Pure Chocolade shows which grains may be listed in a chocolate flake cereal.
Albert Heijn provides product information for items including Kellogg's Special K Pure Chocolade.
Jumbo lists various types of chocolate breakfast cereal, including crunchy muesli and Quaker Cruesli varieties.
Lidl lists crunchy chocolate muesli as a store product.
ALDI lists both chocolate varieties and separate wholegrain products within its Golden Bridge range.
This selection includes crunchy chocolate muesli and chocolate-flavoured cereal hoops. Use the product type and pack size as a starting point, then check the latest wholegrain information, nutrition details and allergens for the exact variety before choosing.
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For anyone looking for a chocolate Cruesli variety and wanting to assess the Zero Sugar claim.
400 g pack. Check the label to see what the claim about added sugars means and how much sugar is listed in the nutrition table.
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For anyone who wants to compare crunchy chocolate muesli with other product types for a weekend breakfast.
400 g pack. Check the ingredients, nutrition information and allergens for this variety before you choose.
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For anyone looking for a chocolate Cruesli variety who wants to know the proportion of wholegrain cereals.
450 g pack. Check the wholegrain information and sugars per 100 g on this pack separately; one doesn’t replace the other.
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For anyone who would rather have crunchy cereal hoops than muesli in their bowl.
350 g pack. Check the label for the grain ingredients and allergens in this Choco Crisp variety.
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For anyone looking for crunchy chocolate muesli in a multipack.
This variety contains 6 packs of 400 g. Check the nutrition information on the current packaging, especially if fibre content will influence your choice.
Check whether the grains in the exact variety are explicitly labelled wholegrain. According to the Netherlands Nutrition Centre (Voedingscentrum), wholegrain cereal products are made from the entire grain. A product name containing ‘cereals’, ‘muesli’ or ‘chocolate’ doesn’t tell you on its own which ingredients are wholegrain.
No. This claim doesn’t automatically mean that the nutrition table will show zero sugars. For the variety you’ve chosen, check the ‘of which sugars’ line per 100 g and read the ingredients list too.
Check the allergen information on the exact pack before using the product. The Netherlands Food and Consumer Product Safety Authority (NVWA) states that prepacked products must show allergen information on the label. Don’t assume the ingredients are the same as those in another variety.
Follow the storage instructions on the pack of the product you’ve chosen. Jumbo advises storing Quaker Cruesli in a cool, dry place and rolling the bag closed after use; instructions may differ for other varieties.
