If you’re looking for wholegrain chocolate breakfast cereal online, start with the product description and ingredients: a stated percentage of wholegrain does not automatically mean that all the grain ingredients are wholegrain. According to the Netherlands Food and Consumer Product Safety Authority, a product described as wholegrain must contain grain ingredients made from 100% wholemeal flour. Also compare the nutritional information per 100 g, check the allergens and, before you check out, make sure your chosen product can be delivered to you.
You fancy chocolate at breakfast, but first want to check how much wholegrain is actually listed in the ingredients. Then compare the fibre per 100 g: the percentage of wholegrain ingredients and the fibre content answer different questions.
You’re looking for a chocolate flavour the family will enjoy, without overlooking sugar, portion size or ingredients. If you choose an alternative, check its nutritional information again; chocolate breakfast cereals don’t all have the same make-up.
Before you buy, you need to be able to see which grains and other allergens are in your chosen product. Check any ‘may contain’ warnings too: a wholegrain or fibre claim doesn’t replace the full ingredients and allergen information.
First decide whether you want a product described as wholegrain or whether a stated proportion of wholegrain ingredients is enough. Then compare products on the same basis, per 100 g, and finally check the details for your online order.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Wholegrain and fibre | Read the product description and check the proportion of wholegrain in the ingredients; compare fibre per 100 g. According to the Netherlands Food and Consumer Product Safety Authority, a product described as wholegrain must contain grain ingredients made from 100% wholemeal flour. | If I’m ordering breakfast cereal specifically because it’s wholegrain, I want to see the difference between a wholegrain product and one that contains some wholegrain. This is the top priority for around 50% of consumers. |
| Sugars and allergens | Compare sugars per 100 g and read the ingredients, stated allergens and any ‘may contain’ warnings for each product. | When choosing for the family, I want to know what’s in it besides chocolate and grains, especially if someone needs to avoid certain ingredients. Sugars and ingredients are the main consideration for around 30% of consumers. |
| Ordering online | Just before you check out, check the delivery options for your postcode. If you choose a substitute, check its ingredients and nutritional information again. | I don’t want to find out at checkout that my chosen breakfast cereal is only available in store. Availability for delivery is the main concern for around 20% of consumers. |
According to the Netherlands Food and Consumer Product Safety Authority, a product described as wholegrain must contain grain ingredients made from 100% wholemeal flour. A stated percentage of wholemeal wheat or oats only tells you how much of that ingredient is used.
If you’re specifically looking for a wholegrain product, read both the product description and the ingredients list. For a product containing some wholegrain, you can compare the stated proportion with the nutritional information per 100 g.
Wholegrain ingredients don’t tell you how much sugar a chocolate muesli contains. According to Albert Heijn’s product information, AH Krokante muesli chocolade contains 49% wholegrain oat flakes and 13 g of added sugars per 100 g.
Compare the sugars and fibre in the products you’re considering on the same basis, per 100 g. Check the added sugars figure separately if it’s available.
The chocolate products described here include ingredients such as cereals containing gluten, milk and nuts. The allergens and ‘may contain’ warnings listed vary from product to product.
Before ordering, read the full online ingredients and allergen information. When your order arrives, check the label on the pack you’ve received too.
A product listed in an online range isn’t necessarily available for home delivery. Albert Heijn’s product information marked Nestlé KitKat Cereals as in-store only; Lidl Netherlands used the same description for krokante muesli chocolade.
Check the ordering options for your postcode before you check out. If you choose an alternative, make sure it still meets your wholegrain, sugar and allergen criteria.
Worth considering if you’re comparing chocolate flakes with other chocolate breakfast cereals.
Worth considering if you’re looking at a chocolate breakfast cereal with a stated proportion of wholegrain wheat.
The own-label range is worth considering if you’re looking for chocolate muesli online with a stated proportion of wholegrain oats.
The range includes various types of breakfast cereal, including chocolate muesli and chocolate flakes.
An in-store option to consider if you’re looking for chocolate crunchy muesli.
The Golden Bridge own-label range includes both chocolate breakfast cereals and separate wholegrain products.
This selection includes chocolate cruesli, chocolate muesli, granola and crunchy chocolate loops. Choose the type of breakfast cereal you’re looking for, then check the wholegrain content, nutritional information and allergens for each product. If you’re ordering online, also check the delivery options for your postcode.
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For anyone looking for chocolate cruesli made with wholegrain ingredients. Check what proportion of the grains is wholegrain before choosing, and compare sugars per 100 g. If you have an allergy, also check the information about milk, cereals containing gluten and possible traces of nuts.
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For anyone comparing crunchy chocolate muesli by wholegrain content and nutritional information per 100 g. If you’re looking for a product made entirely with wholegrain, read the product description. If you have an allergy, check the information about oats, wheat and possible traces of milk or nuts.
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For anyone looking for chocolate granola with peanuts and a stated wholegrain component. If you have an allergy, or need to avoid gluten, carefully check the latest product information and the packaging you receive. Also read the warnings about possible traces of other nuts and soya.
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For anyone considering crunchy chocolate muesli with wholegrain oats and spelt. A stated proportion of wholegrain ingredients doesn’t automatically make the product entirely wholegrain. If you have an allergy, also check the information about oats, spelt, wheat and possible traces of milk or nuts.
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For anyone comparing crunchy chocolate loops with a stated proportion of wholegrain wheat. As well as checking that proportion, compare fibre and sugars per 100 g. If you have an allergy, check the information about peanuts, wheat and possible traces of milk, soya or nuts.
According to the Netherlands Food and Consumer Product Safety Authority, a product described as wholegrain must contain grain ingredients made from 100% wholemeal flour. A claim such as 32% wholegrain wheat or 49% wholegrain oat flakes shows the proportion of wholegrain ingredients, but on its own doesn’t prove that all the grain ingredients are wholegrain.
No, the term wholegrain doesn’t tell you how much sugar chocolate breakfast cereal contains. According to Albert Heijn’s product information, AH Krokante muesli chocolade contains 49% wholegrain oat flakes and 13 g of added sugars per 100 g. Compare the nutritional information per 100 g when you’re weighing up different products.
Read the full ingredients and allergen information for your chosen product, including any ‘may contain’ warnings. The chocolate varieties mentioned list different grains, milk, peanuts and nuts, so check the label again when your order arrives.
Ordering options and product information can change. Check whether the item can be delivered to your postcode. If you choose a substitute, check its ingredients, allergens and nutritional information again rather than relying on your first choice.
Follow the storage instructions on the pack you receive. Albert Heijn recommends keeping AH Krokante muesli chocolade in a cool, dark, dry place and closing the pack tightly after use. Instructions may differ for other products.
