Which breakfast bowl is right for you?

Holidaymakers without a fully equipped kitchen

If you want to have breakfast with just a bowl and some milk, yoghurt or a plant-based alternative, wholegrain muesli that you can eat cold is more practical than a product intended for making hot porridge.

Families who like to customise their porridge

Oats and Brinta make a versatile base that everyone can customise, for example with fruit. If you want hot porridge, check that you can heat milk or water.

Holidaymakers checking for allergens

Check which grains and other allergens the variety you choose contains or may contain. Wholegrain does not mean that breakfast cereal is gluten-free or nut-free.

What should you look for when choosing?

First decide whether you want something cold or plan to make porridge. Then compare the ingredients and any information that matters to the people travelling with you.

What to considerWhat to check before buyingWho it matters to
No-cook preparation Check whether the cereal can be eaten straight away with a cold topping and how many servings the pack contains. Without a pan or microwave, I want to be able to make a bowl of muesli straight away. For around 36% of consumers, being able to prepare breakfast without cooking is the top priority.
A base for hot porridge Check the preparation instructions and serving size for oats or Brinta, and make sure you can heat water or milk. When we have breakfast as a group, I want a porridge base that everyone can customise. Around 29% of consumers prioritise having a hot base.
Wholegrain content and ingredients Read the wholegrain statement and ingredients list; compare nutritional values such as fibre and sugars per 100 g. When choosing between plain and crunchy cereal, I want to know what else is in it besides wholegrains. Around 21% of consumers prioritise the ingredients.
Allergens Check the current packaging for both the ingredients and any statements about the possible presence of allergens. If someone travelling with me needs to avoid certain ingredients, I want to know before buying whether the variety is suitable. Checking for allergens is the first consideration for around 14% of consumers.

Common mistakes

  • Assuming ‘wholegrain’ means low in sugar

    According to Albert Heijn, Kellogg's Oaties Original Crunch contains 8.4 g of fibre and 20 g of sugars per 100 g. Quaker Cruesli Luchtig also lists sugar, glucose syrup and honey in its ingredients.

    Compare the ingredients and nutritional information per 100 g for the variety you choose; don’t judge a crunchy mix on its wholegrain statement alone.

  • Choosing a large pack without enough storage space

    For a short stay, it can be difficult to keep an opened bag dry and properly sealed.

    Choose a pack size that matches the length of your stay, and check whether you can reseal and store it after opening.

  • Assuming oats or wholegrains are gluten-free

    Brinta Wholegrain cereal breakfast contains wheat. Quaker Oats product information states that it may contain wheat and barley.

    If anyone travelling with you needs to avoid certain ingredients, check the current ingredients and allergen information on the specific pack.

  • Planning the dry cereal but not the toppings

    Milk, yoghurt and quark are perishable, even if dry cereal is easy to take with you.

    The Netherlands Nutrition Centre advises buying perishable products such as milk last and in small quantities. Choose according to the refrigeration available and the length of your stay.

Brands compared

Quaker

The product ranges mentioned include plain oats, individually portioned Express oats and crunchy Cruesli.

  • According to the product information, the 600 g pack of Oats contains 15 servings and is made with 100% wholegrain oats.
  • Quaker Cruesli Luchtig states that it contains 74% wholegrain cereals, as well as sugar, glucose syrup and honey. Don’t compare this mix with plain oats as a wholly wholegrain base.

Brinta

Brinta Wholegrain cereal breakfast is a wheat-based porridge mix.

  • The product information at Albert Heijn states that it contains 100% wholegrain wheat and 10 g of fibre per 100 g.
  • This variety contains wheat and is intended to be made with hot milk, so check that you can prepare it in your holiday home.

Albert Heijn

AH Organic Wholegrain Muesli Fruit & Nuts is a cold muesli option in the own-brand range.

  • According to the product information, you can eat this variety straight away with yoghurt, milk, quark or a plant-based alternative.
  • This specific fruit and nut variety contains cereals with gluten and nuts. Read the packaging before stocking up for a group.

Kellogg's

Oaties Original Crunch is a crunchy breakfast cereal for a cold bowl.

  • Albert Heijn’s product information lists wholegrain oats, wheat and maize, and states that it contains 8.4 g of fibre per 100 g.
  • The same variety contains 20 g of sugars per 100 g and may contain nuts, milk and soya. Check the full nutritional and allergen information.

Nestlé

In its Belgian product information, Nestlé Cereals uses a green banner on certain breakfast cereals containing wholegrain ingredients.

  • According to Nestlé Cereals Belgium, products carrying this banner contain at least 8 g of wholegrains per 30 g serving.
  • Check the Dutch packaging for each specific variety separately for ingredients, nutritional values and serving size.

Oats and Brinta at Joybuy

This range includes individually portioned oats, oats in various pack sizes and Brinta as a porridge base. Check what you’ll need to prepare each product.

Quaker Express oats 324 g

Quaker Express oats 324 g

For anyone who wants to make a serving of hot oats at different times. The product information states that the pack contains 12 sachets of 27 g and can be prepared in 2 minutes in a microwave or saucepan. Check the packaging for allergens.

View at Joybuy
Quaker oats 600 g

Quaker oats 600 g

A plain base for several breakfasts that you can customise. The product information states that it contains 100% wholegrain oats and makes 15 servings. You’ll need a hob or microwave to make hot porridge. May contain wheat and barley.

View at Joybuy
Brinta Wholegrain cereal breakfast 500 g

Brinta Wholegrain cereal breakfast 500 g

For hot, wheat-based porridge. The product information states that it contains 100% wholegrain wheat and 10 g of fibre per 100 g. The preparation instructions require hot milk. This product contains wheat and gluten.

View at Joybuy
Quaker oats 375 g

Quaker oats 375 g

A smaller pack of plain oats if you’re planning fewer breakfasts. Check the preparation instructions and serving size on the packaging before deciding what kitchen facilities you’ll need. May contain wheat and barley.

View at Joybuy

Frequently asked questions

Does ‘with wholegrain cereals’ mean the whole mix is wholegrain?

No. A wholegrain percentage in a mix doesn’t mean that the entire mix is made from wholegrain cereals. For example, Quaker Cruesli Luchtig states that it contains 74% wholegrain cereals; check the ingredients list for the variety you choose too.

What should I choose if my holiday home doesn’t have a pan or microwave?

If you don’t want to cook, choose wholegrain muesli that you can eat straight away with a cold topping. If you want oats or Brinta as hot porridge, check the preparation instructions on the packaging beforehand and see what facilities are available.

What should I consider when buying milk or yoghurt for breakfast?

Choose an amount that suits the available refrigeration and the length of your stay. The Netherlands Nutrition Centre advises buying perishable products such as milk last and using small quantities quickly.

How do I check allergens in prepacked breakfast cereal?

Read the ingredients and allergen information on the current packaging, including any statements about possible traces. According to the European Union, prepacked food must include, among other things, an ingredients list and allergen information. Whether it’s suitable depends on the specific variety.