Who is white seeded bread suitable for?

If you’re putting together a sharing platter

You want to serve bread with dips and cheese, and you’re looking for seeds to add extra bite. You can slice a half or whole loaf yourself; individual rolls are easier to portion out in advance.

If you compare nutritional information

You want white bread with seeds, but you also check the ingredients, fibre and salt per 100 g. The name ‘multiseed’ doesn’t tell you whether a loaf is wholemeal.

If you need to take allergens into account

You’re serving bread to guests with specific dietary requirements, so you check the latest allergen information. For the products discussed here, relevant allergens include cereals containing gluten, sesame and soya; a gluten-free roll may also contain other allergens.

What should you look for when choosing?

First, decide how you want to serve the bread. Then compare the labels of products available in the format you need.

What to consider What to check when buying Who it matters to
Bite and serving size Compare a half loaf, a whole loaf and individual rolls. Check the ingredients for the seeds listed. When I serve bread with dips and cheese, I want to offer small portions with the texture I’m after. Around 45% of consumers give bite and serving size the highest priority.
Ingredients and nutritional information Check the type of flour and compare fibre and salt on the same basis: per 100 g. I want to choose white bread with seeds without mistaking the name ‘multiseed’ for ‘wholemeal’. For around 33% of consumers, ingredients and nutritional information matter most.
Allergens and dietary requirements Read the latest allergen information, including ‘may contain’ warnings. If necessary, check separately whether baker’s salt is listed in the ingredients. If a guest has an allergy, I need to know which ingredients and potential allergens the bread contains. Allergens and dietary requirements are the main concern for around 22% of consumers.

Common mistakes when choosing

  • Mistaking seeds for a wholemeal base

    White bread can contain seeds and still be made with refined flour. The Netherlands Nutrition Centre distinguishes between white and wholemeal bread, and recommends replacing white bread with wholemeal or brown bread wherever possible.

    If you’re mainly looking for white bread with texture for a drinks gathering, check the seeds and the format. If you specifically want wholemeal bread, check the product name and ingredients.

  • Checking only the seeds, not the allergens

    The breads discussed may contain cereals with gluten, sesame or soya. A gluten-free roll isn’t automatically free from sesame or soya.

    Before serving, check the latest packaging for every product you’re considering for a guest with an allergy.

  • Assuming every loaf contains baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt is not compulsory. So you can’t tell whether it has been used just from the type of bread.

    If this information matters to your choice, check the ingredients for baker’s salt or iodised salt, and ask for up-to-date product information if needed.

  • Choosing a loaf that’s too large for a small gathering

    A loaf lets you decide how thick to slice it, but you may be left with leftovers if you’re serving only a few guests. Individual rolls make it easier to portion everything out in advance.

    Choose a size that suits the number of guests. If you want to store the bread, follow the storage instructions on the packaging.

Brands to consider

Albert Heijn

Albert Heijn lists AH Les Pains Triomphe half, a white multiseed loaf that you can slice yourself for a sharing platter.

  • The product lists sunflower seeds, linseeds and pumpkin seeds, with 4,2 g of fibre and 0,65 g of salt per 100 g.
  • It contains gluten and soya, and may contain milk, sesame and lactose. Albert Heijn warns that ingredient and allergen information may change.

Jumbo

Jumbo Rond Spelt Wit is a whole white spelt loaf with seeds, for anyone who wants to slice their own bread.

  • Jumbo lists 4,3% linseed, 3,3% sunflower seeds and 4,5 g of fibre per 100 g.
  • The label lists 1,06 g of salt per 100 g. The loaf contains cereals with gluten and may also contain sesame, soya and milk.

PLUS

PLUS offers a rustic white multiseed roll that can be served as an individual portion at a drinks gathering.

  • The 90 g roll lists linseed, sunflower seeds, pumpkin seeds, sesame and poppy seeds, among other ingredients.
  • Sesame and cereals containing gluten are listed allergens. Check the latest product information and local availability.

Dirk

Dirk lists white bread as well as Bakker van der Akker Boeren meerzaden heel, a brown wheat loaf with seeds.

  • The brown multiseed loaf is another type of bread to consider if white bread isn’t essential.
  • Don’t compare this brown loaf as a white multiseed bread; check whether each white product contains seeds.

ALDI

ALDI includes white bread in its fresh daily range; its Waddenbrood with seeds is dark brown wholemeal bread.

  • Waddenbrood is a separate option to consider if wholemeal bread also suits your sharing platter.
  • When choosing white bread, don’t assume it contains the same seeds or ingredients; read the label on the loaf you choose.

Lidl

Lidl lists an 800 g white loaf that is only available in store.

  • The listed size is worth considering if you want to slice bread yourself for a group.
  • If you’re specifically looking for white seeded bread, check the ingredients and nutritional information in store.

White seeded bread on Joybuy

Related products coming soon.

Frequently asked questions

Is white multiseed bread automatically wholemeal?

No, seeds can be added to white bread made with refined flour. The Netherlands Nutrition Centre distinguishes between white and wholemeal bread; check the product name and ingredients if you specifically want wholemeal bread.

Which allergens should I check if guests are joining me?

Read the latest label for every loaf you choose, including the ingredients and any ‘may contain’ warnings. For the products discussed, relevant allergens include cereals containing gluten, sesame and soya; a gluten-free seeded roll may also contain sesame and soya.

Does every loaf in the Netherlands contain iodised baker’s salt?

No, according to the Netherlands Nutrition Centre, using baker’s salt is not compulsory. Check the ingredients if you want to know whether baker’s salt or iodised salt has been used.

How should I store bread that I won’t need until later?

Follow the storage instructions for the product you choose. Albert Heijn and Jumbo say the loaves discussed here can be frozen on the day of purchase; the gluten-free Odenwald roll has separate freezer instructions and must not be refrozen after thawing.