If fibre is your priority at Sunday breakfast, wholemeal bread is the more obvious choice: the Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible. White bread is still an option if your household prefers a light, soft slice. If you’re choosing with fibre in mind, don’t rely on colour alone: check the ingredients and compare the fibre content per 100 g on the current label.
At Sunday breakfast, one household might judge the same bread mainly on its fibre content, while another might focus on texture, ingredients or allergens.
If you choose wholemeal bread as your starting point, check the packaging to see whether wholemeal flour is listed in the ingredients and how much fibre the bread contains per 100 g. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible.
If you prefer a light crumb and familiar flavour, white bread is still an option. If fibre also matters, fine wholemeal bread is another type to consider; compare the labels of individual products.
If you’re checking ingredients, fibre, salt or allergens, you’ll need the information for the specific loaf. Albert Heijn warns that product information can change, so check the current label, especially if you have dietary requirements.
First decide whether wholemeal bread and fibre, or the soft texture of white bread, matters more to you. Then use the label to choose the type and size of loaf that suits your breakfast.
A good fit if: fibre is a priority at Sunday breakfast; the Netherlands Nutrition Centre recommends wholemeal bread as a breakfast staple.
Consider: its flavour and texture may differ from those of a light, soft slice of white bread.
A good fit if: your household prefers a light crumb and familiar flavour.
Consider: if fibre is your priority, the Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible.
| What to consider | What to look for | Who does this matter to? |
|---|---|---|
| Fibre and wholemeal | Check that it is labelled wholemeal and read the ingredients. Always compare fibre per 100 g. | If I mainly want to serve wholemeal bread, I don’t want to judge by its brown colour alone. Around 36% of consumers prioritise fibre and wholemeal options. |
| Texture and flavour | If you don’t want a coarse crumb, compare white bread with fine wholemeal bread too. | For anyone in the household who expects a soft slice, the texture determines whether the bread suits their breakfast. Around 29% of consumers prioritise this preference. |
| Type of bread and variety | For dark, multigrain or Waldkorn bread, check which types of flour are listed in the ingredients. | I want to be able to vary the bread without automatically assuming that a dark loaf is wholemeal. For around 21% of consumers, choosing between bread types is the main consideration. |
| Loaf size and food waste | Choose a whole or half loaf based on how much your household will use, and follow the storage advice on the packaging. | If there’s bread left after Sunday breakfast, I want to avoid leaving it unused. Around 14% of consumers give most weight to loaf size and reducing waste. |
According to Albert Heijn, Waldkorn bread can be made with wholemeal flour, white flour or a combination of the two. The name or colour alone doesn’t tell you which types of flour have been used.
Look for the wholemeal label, then read the ingredients if wholemeal flour is important to you.
Albert Heijn lists iodised salt in the ingredients for AH Rond wholemeal loaf. That doesn’t tell you anything about the ingredients of another loaf.
Check the label of the bread you’re buying to see which type of salt is listed.
A whole loaf may be too much for a small Sunday breakfast. The Netherlands Nutrition Centre lists bread as a food that is often wasted.
See whether a half loaf would suit you better, and follow the storage or freezing advice for the product you choose.
Albert Heijn says that product ingredients, nutritional values and allergen information can change.
Read the current label before use, especially if allergens, salt or fibre are key to your choice.
These supermarket brands offer different types of bread. The nutritional values listed apply only to the specific products mentioned; before buying, check the current packaging of the bread you choose.
Albert Heijn offers its own-brand wholemeal bread, with product information on ingredients and nutritional values.
Jumbo has separate ranges of white and wholemeal bread, including Fijn Volkoren.
Lidl describes both fresh and packaged bread, and displays a fibre indicator on its packaged loaves.
ALDI’s bread range includes white bread and several wholemeal options.
PLUS offers a range of wholemeal breads, including fine wholemeal, wholemeal tiger bread and wholemeal farmhouse bread.
Dirk offers bread from Bakker van der Akker alongside white bread, wholemeal bread, multigrain bread and sourdough options.
These products are suited to a breakfast featuring rye bread or wholemeal wheat bread. They differ in shape and packaging; if you’re looking for a regular soft slice of white bread, you’ll need to choose a different type of bread.
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A rye bread option if you’d like a different type of bread from white wheat bread at breakfast. To compare fibre, check the nutritional values per 100 g, and if you have dietary requirements, read the current ingredients and allergen information.
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Consider this rye product if its shape suits your breakfast. The product name and description suggest different shapes, so check the packaging to see whether it contains rolls or sliced bread.
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A wholemeal wheat option if flatbread suits your table better than a whole sliced loaf. Compare the nutritional values per 100 g, and check the ingredients and allergen information on the packaging.
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The pack of two round loaves could suit you if you need bread for more than one meal. Allow time for defrosting, baking and cooling, and check the packaging for the fibre value per 100 g when making a comparison.
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This version contains one round loaf and is the smaller pack size of the two Lekhaven options here. Allow time for defrosting and cooling, and use the nutritional values per 100 g on the packaging to compare.
Wholemeal bread is a more obvious choice than white bread. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible; when choosing a specific loaf, compare its fibre content per 100 g.
No. The colour doesn’t prove that the bread is made with wholemeal flour. Albert Heijn says Waldkorn bread can contain wholemeal flour, white flour or a combination of the two, so check the ingredients if you’re specifically looking for wholemeal bread.
No, you can’t tell from the type of bread alone. Albert Heijn lists iodised salt in the ingredients for AH Rond wholemeal loaf; for other bread, check the ingredients on its own packaging.
Follow the storage advice for that bread and, if necessary, freeze it according to the instructions on the packaging. For AH Rond wholemeal loaf, Albert Heijn recommends freezing it at home on the day you buy it.
Check the allergens and ingredients for each individual loaf. Jumbo lists wheat, barley and gluten among the ingredients for Fijn Volkoren. Don’t rely on the words wholemeal, white or rye alone to decide whether a product is suitable for your diet.
