Those planning a small picnic
If you’re buying for one or a few people, a half pack makes it easier to match the amount to your picnic. If you’d like to keep any slices, check the freezing instructions on the loaf too.
For a small picnic in the park, a half white loaf is a sensible choice if you don’t expect to eat or freeze the rest of a whole loaf. Then consider how many portions you need, whether you’d prefer a crusty or soft crumb, and the ingredients and allergen information, as these vary from loaf to loaf.
If you’re buying for one or a few people, a half pack makes it easier to match the amount to your picnic. If you’d like to keep any slices, check the freezing instructions on the loaf too.
If you’d like to take soft slices with you, a round or casino half loaf could be worth considering. Compare the product description and check the ingredients and allergen information on the pack you buy.
If you want to compare fibre, salt or ingredients, the nutritional information for the specific loaf is more useful than the term ‘white bread’ alone. If you have an allergy or want to know whether it contains iodised salt, check the current ingredients list too.
First, decide how much bread to take and what you’ll do with any leftover slices. Then compare the shape of the loaf, its label and the ways you can buy it.
| What to consider | What to check | Who is this important for? |
|---|---|---|
| Quantity and leftovers | Check that it’s a half loaf, how many portions the pack lists and what the freezing instructions say. | If I’m taking bread for a small group, I don’t want to be left with an unexpected whole loaf at home. Around 36% of consumers prioritise reducing leftovers. |
| Loaf shape and crust | Compare the descriptions of the crumb and crust, such as soft casino bread versus tiger bread with a crunchy crust. | For filled sandwiches, I want slices that suit the way I plan to pack and eat my lunch. A soft slice that’s easy to fill comes first for around 29% of consumers. |
| Nutritional information and ingredients | Compare fibre and salt per 100 g, and read the ingredients and allergen information for the loaf you’ve chosen. | If I’m taking bread for other people, I want to know which ingredients and allergens are listed on the pack. For around 21% of consumers, checking the label is their top priority. |
| Access to shops | Check whether you can get the half loaf from your preferred shop or using your preferred ordering method. | If I can’t get to a shop, I want to know whether I can order the bread in a way that suits me. For around 14% of consumers, convenience is the biggest consideration. |
After a small picnic, you could be left with uneaten slices. The Dutch Bakery Centre highlights bread waste as something to consider.
Choose an amount that suits the number of people eating. The Netherlands Nutrition Centre recommends freezing bread you want to keep in portions as soon as you buy it.
Nutritional information varies by product: Jumbo lists 1.6 g of fibre per 100 g for Rond Wit Half, while PLUS lists 2.4 g of fibre per 100 g for Boeren wit half.
Always compare nutritional values per 100 g, and read the ingredients list for the loaf you choose.
‘White’ or ‘tiger’ won’t tell you which allergens or type of salt are listed on the label of a specific pack. Product labels can also change.
Check the current ingredients and allergen information before buying, even if you’ve bought the loaf before.
These product examples show the packaging, loaf shape and label information you can compare for each brand; they are not a review of the full range.
Albert Heijn lists products including AH Extra lang lekker tijger wit half and AH Tijger wit half.
Jumbo Rond Wit Half is described as a half loaf of white wheat bread.
Lidl lists Halfje boerenwit sesam as a loaf that’s only available in store.
The white tin loaf variety described by ALDI is a whole loaf.
PLUS lists Boeren wit half and Korenlanders Boeren tijger wit half, weighing 400 g.
Dirk describes Bakker van der Akker Casino wit half as soft and light.
Freeze any bread you want to keep in portions as soon as you buy it, and only take as much as you expect to eat. This follows the storage advice from the Netherlands Nutrition Centre; also follow the instructions on the pack of your loaf.
Compare values such as fibre and salt per 100 g, so you’re using the same amount of bread as a basis for comparison. Also read the ingredients list: two products being the same type of bread doesn’t mean they have the same ingredients.
No, check the ingredients list for the specific loaf. Albert Heijn lists iodised salt for one half loaf that was examined, while the Jumbo and PLUS loaves examined list bakers’ salt. Don’t assume what’s listed based on the name ‘white bread’ alone.
Read the current allergen and ingredients information on the pack you buy. The white half loaves mentioned list different allergens, including wheat, soya, milk and sesame, and may also carry different warnings about traces. The shape of the loaf isn’t a reliable guide.