Who might be interested in bread with seeds?

Fans of white bread with extra texture

You’re looking for the familiar texture of white bread, but would also like seeds. Check each loaf to see whether they’re baked into the dough, sprinkled on the crust or both.

Shoppers comparing fibre content

You want to know what the seeds add without confusing multiseed bread with wholemeal bread. Compare the type of bread and the fibre content per 100 g of the products you’re considering.

Shoppers checking ingredients and allergens

If you have an allergy or dietary restriction, the ingredients in the exact variety matter. As well as checking the grains used, look out for seeds such as sesame and read the latest allergen information on the packaging.

What should you look for when choosing?

White multiseed bread

Choose this if: you specifically want white bread and seeds are important for extra texture.

Bear in mind: seeds don’t automatically make white bread wholemeal.

Seeded wholemeal bread

Choose this if: the type of bread and fibre content matter more to you than the texture of white bread.

Bear in mind: its texture and taste differ from white multiseed bread. Check that the bread is actually labelled as wholemeal.

What to consider What to check Who it matters to most
Texture and seeds Check which seeds are used and whether they’re baked into the dough or sprinkled on the crust. If I want to keep the texture of white bread, I look for seeds to add extra bite. Around 36% of consumers would prioritise this combination.
Type of bread and fibre Check whether the bread is white, brown or wholemeal, and compare fibre and salt per 100 g. If fibre is my main reason for choosing, I don’t want to mistake multiseed bread for wholemeal bread. Around 29% of consumers would give most weight to the type of bread.
Ingredients and allergens For the exact variety, read the ingredients list, the stated allergens and any warnings about possible traces. If I have an allergy, I want to check which grains and seeds are in the bread before buying it. For around 21% of consumers, this check would be the deciding factor.
Availability Check what’s available at your local shop or in your delivery area; fresh bread varieties can differ between branches. I want to be able to pick up or order a loaf from the shop where I do my food shopping. Around 14% of consumers would prioritise local availability.

Common mistakes

  • Assuming multiseed means wholemeal

    Seeds alone don’t tell you what type of bread you’re buying. If you’re mainly looking at fibre, you could end up choosing white multiseed bread when wholemeal bread was the comparison you intended to make.

    First check how the type of bread is labelled, then compare the nutritional information per 100 g for the varieties you’re considering.

  • Checking only the product name for allergens

    The seed mix can vary from loaf to loaf. The Albert Heijn and PLUS products reviewed don’t list the same ingredients and potential allergens.

    Every time you buy, read the latest packaging for the exact variety, including any warnings about possible traces of allergens.

  • Assuming an online product is in stock locally

    PLUS showed its Korenlanders Rustiek Vloerbrood Wit Meerzaden as unavailable at the selected shop. Lidl says its fresh bread range can vary between branches.

    Select your shop or delivery area before choosing a loaf, and check which product is actually available there.

  • Assuming every loaf contains iodised salt

    The fact that iodine may be added to bread through bakers’ salt doesn’t mean every individual loaf contains iodised salt.

    If iodine content is important to your choice, check the ingredients of the loaf you’ve selected or ask the baker for product information.

Supermarket brands compared

Albert Heijn

Albert Heijn describes AH Les Pains Triomphe half as white multiseed bread.

  • The product information lists sunflower seeds, linseed and pumpkin seeds, as well as 4,2 g of fibre and 0,65 g of salt per 100 g.
  • Ingredients may change; if you have an allergy or dietary restriction, check the latest packaging.

PLUS

PLUS lists Korenlanders Rustiek Vloerbrood Wit Meerzaden as white multiseed bread.

  • The product information lists sunflower seeds, linseed and sesame, among other ingredients.
  • Check your selected shop: PLUS showed this loaf as unavailable there.

ALDI

ALDI describes Bakkersgoud Rustiek Licht Meerzaden as bread with a seed crust, available to buy in store.

  • According to ALDI, the loaf is partially sliced.
  • Before comparing it with white multiseed bread, check the type of bread, ingredients and allergens of the variety available in store.

Dirk

Dirk lists Bakker van der Akker Boeren meerzaden heel as brown wheat bread with seeds.

  • This gives you a specific brown alternative to compare with white multiseed bread.
  • It isn’t white bread, so don’t choose it based solely on the multiseed label if you’re looking for a white crumb.

Lidl

Lidl describes multigrain bread with grains and seeds as part of its fresh bread range.

  • In store, you can check the type of bread and ingredients of the variety currently available.
  • Multigrain bread isn’t automatically white multiseed bread; Lidl also says its range can vary between branches.

Joybuy products related to this topic

Related products will be appearing soon.

Frequently asked questions

Is white multiseed bread automatically wholemeal?

No, seeds and kernels don’t make white bread wholemeal. Check the type of bread on the product; the Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible.

What should I look out for if I’m allergic to an ingredient in bread?

Read the ingredients and allergen information for the exact variety you’re buying. The Netherlands Food and Consumer Product Safety Authority explains the rules on declaring allergens on labels; for bread with seeds, these may include cereals containing gluten and sesame. Also check the latest packaging for any warnings about possible traces.

How can I check whether a loaf is available at my supermarket?

First select your shop or delivery area, then check the range for that location. PLUS may show a product as unavailable at the selected shop; Lidl says its fresh bread range can vary between branches.

Does every loaf in the Netherlands contain iodised bakers’ salt?

Don’t assume so: check the ingredients to find out whether your chosen loaf contains iodised salt. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be added to bread in the Netherlands through bakers’ salt; this doesn’t mean that every individual loaf contains them.