Who might each option suit?

For those who prioritise wholemeal

You want bread made from the whole grain for lunch, and enjoy the taste and texture of wholemeal. The Netherlands Nutrition Centre describes wholemeal bread as a type of bread that is high in fibre, vitamins and minerals.

For those who prefer soft white bread

You’re looking for a light sandwich for someone who doesn’t like the taste or texture of wholemeal bread. In that case, high-fibre white bread is worth comparing, but Brood.net says it shouldn’t be treated as equivalent to wholemeal.

For those comparing options at their local supermarket

You want to see which types of bread are available and compare the ingredients, nutritional value, allergens and pack sizes of specific products.

What should you look for when choosing?

Wholemeal bread

Choose this if: You want bread made from the whole grain and the taste and texture suit the person eating it.

The trade-off: For someone who only wants to eat soft white bread, that very texture could be a drawback.

High-fibre white bread

Choose this if: A light, soft slice is important to you and you want to compare the fibre content of white breads.

The trade-off: According to Brood.net, its fibre content can be similar to that of brown or wholemeal bread, but enriched white bread is not a full substitute for wholemeal.

Standard white bread

Choose this if: The familiar white taste or texture is the deciding factor.

The trade-off: The Netherlands Nutrition Centre recommends brown or wholemeal bread as a higher-fibre base for lunch.

What to considerWhat to check when buyingWho it matters to
Nutritional value of the bread Check the type of bread and compare fibre and salt per 100 g in the nutritional information. I want the bread itself to contribute to the nutritional value of my lunch, and I enjoy the texture of wholemeal. For around 50% of consumers, nutritional value is the priority.
Taste and texture If you’re choosing a lighter bread, compare the fibre content of the specific product with a wholemeal alternative. If wholemeal bread gets left uneaten at home, I’m looking for a light slice that the person eating it will enjoy. A soft taste and texture are the main consideration for around 30% of consumers.
Availability Check which varieties your shop stocks and read the nutritional information on the packaging. I want to choose a bread from the range at the shop where I usually do my food shopping. For around 20% of consumers, this practical choice of shop is the deciding factor.

Common mistakes

  • Assuming high-fibre white bread is the same as wholemeal

    A similar fibre content doesn’t mean the bread is made from the whole grain. According to Brood.net, enriched white bread is not a full substitute for wholemeal.

    Consider high-fibre white bread if you need a lighter texture, but choose wholemeal if you’re specifically looking for bread made from the whole grain.

  • Judging by colour or the name of the bread alone

    White, brown, wholemeal and multigrain aren’t interchangeable descriptions of a bread’s ingredients or nutritional value.

    Read the ingredients and compare fibre and salt per 100 g for the varieties you’re considering.

  • Judging the whole lunch by the bread

    The filling and anything else you eat with your sandwich are part of your lunch too.

    The Netherlands Nutrition Centre recommends brown or wholemeal bread as a base for lunch. Also consider toppings from the Dutch Wheel of Five and vegetables.

Brands and shops to explore

Albert Heijn

A place to compare different types of white bread.

  • Albert Heijn stocks standard white loaves as well as varieties such as tiger bread.
  • Choose a specific product based on its ingredients and nutritional information, not just its category.

Jumbo

A place to compare white, brown, wholemeal and multigrain bread, among other options.

  • Jumbo distinguishes between these types of bread in its range.
  • The type or colour of a loaf alone doesn’t tell you how much fibre or salt a specific variety contains.

Lidl

Worth considering if you’re looking for a wholemeal option for lunch.

  • Lidl describes wholemeal products as being made from the whole grain.
  • Check the specific product information and availability for the bread you choose.

PLUS

Worth considering if you want to check the details of a specific high-fibre bread.

  • For Goedhart Natuurlijk Fit high-fibre bread, PLUS lists 15,1 g of fibre and 0,89 g of salt per 100 g, and names wheat, barley and soya as allergens.
  • This product is described as semi-wholemeal wheat bread, not high-fibre white bread.

Dirk

A place to compare white and wholemeal breads.

  • Dirk lists white bread, wholemeal bread, multigrain bread and sourdough bread, among other options.
  • Compare the nutritional information for the variety you choose; the name of the bread alone isn’t enough.

Bread options on Joybuy

These products are options for anyone considering an alternative to white bread for lunch. They include wholemeal flatbread and a rye bread product, not confirmed high-fibre white bread or a white-and-wholemeal mix.

Souq Lebanese Bread Whole Wheat, 6 P

Souq Lebanese Bread Whole Wheat, 6 P

For anyone considering wholemeal flatbread instead of a slice of white bread at lunch; this is neither white bread nor a confirmed white-and-wholemeal mix.

The product name specifies a pack of 6 P. Check the ingredients and allergens on the packaging if they’re important to your choice.

View on Joybuy
Bolletje Rye Bread Bun, 500 g

Bolletje Rye Bread Bun, 500 g

For anyone considering a rye bread product as an alternative to white bread at lunch; it is neither white bread nor a confirmed white-and-wholemeal mix.

The product name specifies 500 g. Check the packaging to see whether its shape and portions suit your lunch, and compare nutritional values using the same basis, such as per 100 g.

View on Joybuy

Frequently asked questions

Is high-fibre white bread a substitute for wholemeal bread?

Not as a full substitute: according to Brood.net, its fibre content can be similar, but enriched white bread doesn’t have the same nutritional value as wholemeal bread. Compare the ingredients and nutritional information for the bread you want to buy.

What should I look for when choosing white bread for lunch?

Think about the filling and what you eat with the bread, as well as the bread itself. The Netherlands Nutrition Centre recommends brown or wholemeal bread as a higher-fibre base for lunch, along with toppings from the Dutch Wheel of Five and vegetables.

Does the iodine in bread matter?

Yes. The Netherlands Nutrition Centre describes bread as an important source of iodine and explains that bakers’ salt with added iodine is used. Don’t assume based on the type of bread alone: check the ingredients of the specific product.

Should I check allergens in high-fibre bread too?

Yes, read the allergen information for the variety you’re buying. For Goedhart Natuurlijk Fit high-fibre bread, PLUS lists wheat, barley and soya; that product information doesn’t automatically apply to other high-fibre breads.