Who is this choice for?

Hosts catering for fussy eaters

Would you rather not serve only white rolls, but don’t want to force guests to choose a single type of bread either? Put the white rolls and wholemeal option out separately, so the choices are clear at a glance.

Those keeping an eye on fibre

If you’re specifically looking for a wholemeal roll, the colour of the crust won’t tell you much. Compare the ingredients and the stated fibre per 100 g.

Planners picking up bread shortly before dinner

If you want to serve the rolls warm, check whether they’re ready to eat or need baking first. Also check the preparation instructions and whether they’re available at your shop.

What should you look for when choosing?

First decide whether you want to serve both white and wholemeal rolls. Then compare the labels and preparation instructions for the rolls you’re actually planning to buy.

What to consider What to check when buying Who it matters to
A clear choice Choose two clearly labelled types and serve the white and wholemeal rolls separately. If not everyone wants the same roll, having a visible white option alongside the wholemeal one makes it easy to choose without having to ask. This clear choice is a priority for around 30% of consumers.
Wholemeal and fibre Read the ingredients and compare the stated fibre per 100 g; don’t rely on the word ‘multigrain’ alone. If you’re specifically looking for wholemeal, you’ll want to see what’s in the roll rather than rely on its dark crust. This is the most important consideration for around 40% of consumers.
Preparation and availability Check whether the rolls need baking, follow the instructions on the packaging and see if your shop stocks them. If you also need the oven for dinner, you’ll want to know when the rolls can go in and whether you can buy them in time. This practical planning matters most to around 30% of consumers.

Common mistakes

  • Assuming multigrain means wholemeal

    ‘Multigrain’ means that several types of grain are used; it doesn’t automatically mean the roll is 100% wholemeal. A dark crust doesn’t tell you for sure either.

    If you’re specifically looking for wholemeal, check the product description and ingredients. Compare the fibre per 100 g if that’s important to your choice.

  • Assuming every roll contains iodised salt

    The name of a roll doesn’t tell you what type of salt was used. This can vary from one product to another.

    Check the ingredients on the pack you’ve chosen if you want to know whether it contains iodised salt or baker’s salt.

  • Leaving the baking instructions until serving time

    Bake-at-home rolls need time and space in the oven or air fryer. This can be awkward if you’re using them to prepare other dishes for your Italian evening at the same time.

    Before buying, check the time and temperature on the packaging and plan when you’ll bake the rolls.

  • Assuming every branch stocks the same range

    The range of in-store bakery rolls can vary between branches. Lidl, for example, says this about its oven-fresh range.

    Check with the shop where you do your shopping to see whether both types you want are available.

Brands and shops to consider

Albert Heijn

Albert Heijn lists both white and wholemeal rolls individually.

  • The wholemeal roll is listed as containing 100% wholemeal flour and 7,1 g of fibre per 100 g; the white roll is listed as containing 2,8 g of fibre per 100 g.
  • Both rolls are marked as available in store only. Check what your local branch stocks.

Jumbo

Jumbo stocks white bake-at-home rolls and other types of bake-at-home bread.

  • The white rolls are listed as a pack of four with a combined weight of 300 g.
  • If you want a wholemeal option too, don’t rely on an earlier product listing; check which wholemeal options your shop offers.

PLUS

PLUS lists white and multigrain bake-at-home rolls, with product information on ingredients and preparation.

  • The multigrain rolls listed contain 56% wholemeal wheat flour and 7 g of fibre per 100 g.
  • Multigrain isn’t the same as 100% wholemeal. Check the label if you specifically want to serve wholemeal rolls.

Dirk

Dirk lists a pack of 1 de Beste multigrain bake-at-home rolls.

  • The pack contains four rolls with a combined weight of 300 g.
  • Check the ingredients on the pack if the amount of wholemeal flour is an important factor in your choice.

ALDI

ALDI lists individual white rolls as well as a wholemeal bun.

  • These two types of bread can give your guests a white and a wholemeal option at the table.
  • A wholemeal bun isn’t the same as a wholemeal roll; bear this in mind if you want all the rolls to be the same shape.

Lidl

Lidl’s oven-fresh range lists a white roll and a separate wholemeal bun.

  • You could serve these as separate white and wholemeal options.
  • Lidl says its fresh bread range can vary between branches.

White rolls at Joybuy

These rolls are a white option for guests who prefer them. If you want to offer a wholemeal alternative too, choose a separate roll that’s labelled as wholemeal.

g'woon White Rustic Pistolet, 4 rolls

g'woon White Rustic Pistolet, 4 rolls

A white roll for guests who would like to choose a white bread roll with dinner. Check the packaging to see whether the rolls need baking before serving, and read the allergen information.

View at Joybuy

Frequently asked questions

Which rolls should I serve if my guests have different preferences?

Serve white rolls alongside a clearly labelled wholemeal option, so guests can choose for themselves. Keep the types separate when serving them; a roll labelled ‘multigrain’ isn’t automatically a substitute for that choice.

Is a multigrain roll wholemeal too?

Not necessarily: ‘multigrain’ means it contains several types of grain. If you’re looking for wholemeal, read the ingredients and product description. For example, the multigrain rolls listed by PLUS contain 56% wholemeal wheat flour, but that isn’t true of all multigrain rolls.

Can I cook bake-at-home rolls in an air fryer?

You can if the packaging for the product you’ve chosen includes air-fryer instructions. PLUS recommends 4 minutes at 200 °C in a preheated air fryer for its multigrain rolls; follow the packaging instructions for other rolls.

Does every roll contain iodised salt?

No, don’t assume it does based on the type of bread alone. Check the ingredients list for the product you’ve chosen to see whether it contains iodised salt or baker’s salt.

Where can I check the allergens in rolls?

Read the allergen information for the exact product you’re buying. Also look out for warnings about possible cross-contamination; ingredients and warnings can vary between rolls.