Serve white and explicitly labelled wholemeal rolls alongside your coffee and cake if people have different preferences. That way, one type of roll doesn’t have to suit everyone. If you’re considering a multigrain roll as an alternative to wholemeal, check which wholemeal flours it contains and compare the fibre per 100 g.
A platter of white and wholemeal or multigrain rolls gives everyone a choice of flavour and ingredients to enjoy with their coffee and cake. If you’re serving a multigrain option and want it to contain wholemeal flour, check the ingredients.
If you want to compare the fibre content of rolls, you can check the nutritional information per 100 g side by side. An explicit wholemeal label also makes it clear which type of flour has been used.
If you only need a few rolls, individual rolls from the bakery may be a better fit for the number of people you’re serving. If you want to bake them at a time that suits you, check the preparation instructions on the pack.
For your coffee break, first decide whether you want to serve a choice of flavours. Then compare the types of flour and nutritional information, and only then choose between individual rolls and ones you need to bake.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| A choice of flavours | Decide whether you want to serve both white and wholemeal rolls; if you’re considering multigrain, check which types of flour have been used. | If not everyone wants the same type of bread, I’d rather offer two choices than settle for one compromise. This is the top priority for around 31% of consumers. |
| Wholemeal and fibre | Look for wholemeal flour in the product name or ingredients list, and compare the fibre per 100 g. | If the ingredients are the deciding factor for me, I want to know which flour has been used and how much fibre the roll contains. This is the main priority for around 31% of consumers. |
| Preparation | Check whether the rolls are ready to serve or need to be baked, and follow the instructions for the product in question. | If I want to serve the rolls warm at a particular time, the preparation method needs to fit my plans. This matters most to around 23% of consumers. |
| Quantity | Compare individual rolls with the number in a pack, and choose an amount you expect to use. | If I only need one or two rolls, I don’t want to be left with a larger pack. The quantity needed is the deciding factor for around 15% of consumers. |
The name ‘multigrain’ doesn’t tell you how much wholemeal flour a roll contains. Its colour or visible seeds don’t tell you that either.
Read the ingredients list and compare the fibre per 100 g if it’s a factor in your choice.
White and wholemeal rolls can have different nutritional profiles. Albert Heijn lists 2.8 g of fibre per 100 g for its white roll and 7.1 g per 100 g for its wholemeal roll.
Choose according to everyone’s preferences and the nutritional information for the products you’re considering. You can always serve both types.
A pack containing several rolls won’t necessarily suit a small coffee break.
Count how many rolls you want to serve, then see whether individual rolls or a pack is a better fit.
Any rolls left over will need to be stored or used another time.
According to the Voedingscentrum, bread isn’t always made with iodised baker’s salt. So the type of bread alone won’t tell you which salt has been used.
Check the ingredients list for iodised salt or baker’s salt, or ask about it when buying an individual bakery roll.
Albert Heijn lists both a white and a wholemeal roll, giving you two types of bread to compare within its range.
Jumbo’s roll range includes different types and formats, including white, brown, multigrain and frozen options.
The PLUS range described includes white part-baked rolls and pre-baked multigrain rolls.
Dirk lists white and multigrain part-baked rolls from 1 de Beste in packs of four.
ALDI lists an individual white roll from its in-store bakery.
Lidl describes its individual white roll as a white wheat roll from its in-store range.
These white rolls are a good fit if you want a white option on your platter for coffee and cake. If you’d also like to serve wholemeal rolls, choose a separate product whose ingredients suit your needs.
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A white option if you want to serve several rolls with your coffee.
Pack of four. Check the preparation instructions before serving, and read the latest packaging information if you have any allergies.
Choose white if a familiar white bread is what you’re after, and add an explicitly labelled wholemeal option if you want to offer that choice too. For multigrain rolls, the ingredients list tells you how much wholemeal flour the product contains; the name alone doesn’t.
Read the ingredients list rather than judging by the colour or seeds alone. For example, PLUS lists 56% wholemeal wheat flour and 3% wholemeal rye flour in its multigrain rolls. Check the ingredients of the product you’re buying.
Follow the preparation instructions for the specific rolls. PLUS recommends cooking its white part-baked rolls for 4 minutes at 200 °C in a preheated air fryer; don’t use these instructions for another product.
Read the latest ingredients and allergen information for the product you’ve chosen. If you’re buying an individual bakery roll, ask for this information before you buy. Don’t rely on the labels white, wholemeal or multigrain.
No, you can’t tell from the type of bread. The Voedingscentrum says that bread is also made without iodised baker’s salt. Check the ingredients list or ask about it when buying an individual roll.
