Households with different tastes
If not everyone wants the same type of roll, you can choose white and wholemeal rolls separately instead of buying one type for everyone.
Who is this choice for?
People who look for a wholemeal base
If you’re looking for a wholemeal roll, check the product description and nutritional information. Albert Heijn states that its wholemeal roll is made with 100% wholemeal flour.
People who like to keep rolls in reserve
A bake-at-home option could suit you if you want to prepare rolls later in the evening. Check each pack to see how to store the product, what equipment you’ll need and how long it takes to prepare.
What should you look for when choosing?
When choosing rolls for a late-night snack, decide what matters most to you: a choice of flavours, a wholemeal base or rolls you can store for later. Then check the information for each product.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Taste and choice | See whether both white and wholemeal rolls are available, then choose quantities to suit the people you’re buying for. | If not everyone likes the same flavour or texture, I’d rather let each person choose. For around 38% of consumers, having that choice would be the main priority. |
| Wholemeal and fibre | Check the ‘wholemeal’ description and compare the fibre per 100 g on the label. | I want to choose a roll with a wholemeal base, even if someone else would rather have a white one. Around 37% of consumers would prioritise wholemeal and fibre. |
| Storage and preparation | Read the storage instructions and check the preparation method and time for the bake-at-home rolls you’ve chosen. | For a late-night snack, I want to have rolls ready to hand, but I also need to be able to prepare them. For around 25% of consumers, that convenience would be the top priority. |
Common mistakes
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Assuming a dark roll is wholemeal
According to the Consumentenbond, the colour of a baked roll alone doesn’t tell you enough about its nutritional value. A name such as ‘rustic’ doesn’t confirm that a roll is wholemeal either.
Look for the ‘wholemeal’ description and check the ingredients and nutritional information for the roll you’ve chosen.
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Treating a bake-at-home roll as ready to eat
For a late-night snack, it matters whether you still need to bake the rolls and what equipment you’ll need.
Before buying, check the pack for the preparation method, cooking time and storage instructions.
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Guessing allergens or iodised salt from the product name
Recipes vary from one roll to another. The white bake-at-home rolls described by PLUS contain wheat and cereals containing gluten, and may also contain sesame, among other things.
Check the current label for the specific product for ingredients, allergens and whether it contains iodised salt.
Brands to compare
Albert Heijn
Provides product information for both a white and a wholemeal 70 g roll.
- The wholemeal product page states that it’s made with 100% wholemeal flour, so you can compare the options separately.
- When buying, check the current ingredients and allergen information on the pack.
Jumbo
Offers a range of bake-at-home rolls, including white rolls and frozen options.
- You can compare different types and storage methods.
- Check each product’s storage instructions and availability at your local shop or in your delivery area.
PLUS
Provides preparation, ingredient and allergen information for a white bake-at-home roll.
- The product information gives an oven time of 8–10 minutes for this option.
- Follow the instructions and allergen information on the current pack for the option you buy.
ALDI
Offers an individual white roll for people who want to choose rolls one at a time.
- The product page describes a white roll sold individually.
- Check separately for a wholemeal option; the white roll’s product page doesn’t provide information about one.
Lidl
Offers white rolls that you bake at home.
- This option could suit you if you want to prepare the rolls later.
- The product page states that these rolls are only available in store.
Dirk
Offers, among other things, a white and a brown 80 g roll.
- You can compare the white and brown rolls as separate options.
- A brown roll isn’t automatically wholemeal; check the product description and ingredients to be sure.
White rolls at Joybuy
These white rolls are an option if someone would prefer a white roll with their late-night snack. Look separately for a wholemeal product if you’d like to offer that choice too.
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g'woon White Rustic Roll, 4 pack
A white option for people who don’t want a wholemeal roll with their late-night snack.
Pack size: 4 rolls. Before buying, check the pack to see whether you need to bake them and how to store them.
Frequently asked questions
Does a roll for a late-night snack have to be wholemeal?
No, choose the type that suits the people you’re buying for. If you buy both white and wholemeal rolls, everyone can choose their own; check the nutritional information for each product if its ingredients are important to your choice.
Is a dark roll automatically wholemeal?
No. The Consumentenbond points out that the colour of baked rolls doesn’t tell you enough about their nutritional value. Check that the product is described as ‘wholemeal’ and read the ingredients.
How long should bake-at-home rolls go in the oven?
It depends on the product. PLUS recommends baking its white bake-at-home roll for 8–10 minutes in an oven at 220 °C; follow the instructions on the pack for your rolls.
Where can I find information about allergens and iodised salt?
Read the ingredients and allergen information on the current pack of the rolls you buy. Don’t rely on the words ‘white’ or ‘wholemeal’ alone: recipes and product information vary from one product to another.