Who is this choice relevant for?

Families on holiday with fussy eaters

If some people in your group prefer white bread, you can serve white and wholemeal rolls side by side. That way, you don’t have to rely on one type of bread to suit everyone.

People keeping an eye on their fibre intake

If you’re looking for a roll made with wholemeal flour, look beyond its colour or the word ‘multigrain’. The ingredients list and fibre per 100 g make products easier to compare.

Holidaymakers who plan meals in advance

For part-baked rolls, consider whether you’ll have an oven or air fryer, the instructions on the pack and how to store them. If you want bread to eat straight away, a fresh roll from a shop may be more practical.

What should you look for in rolls for your holiday?

First, decide which types of bread your group would like to eat. Then choose between fresh and part-baked rolls based on when you need them and what appliances are available at your holiday accommodation.

What to consider What to check before buying Who is this important for?
Wholemeal and fibre Check the proportion of wholemeal flour in the ingredients and compare fibre per 100 g. Even on holiday, I want to choose a roll whose wholemeal flour and fibre content I can check. This is the top priority for around 36% of consumers.
Flavour and texture Find out whether people want seeds or a coarser texture, and whether you can buy white and wholemeal rolls separately. If not everyone wants a coarse-textured roll, I’d rather give everyone a choice than serve just one type. Around 29% of consumers put this first.
Preparing and storing Check that the cooking instructions suit the appliances available, and read the storage advice on the pack. At my holiday accommodation, I want to know whether I can prepare the rolls and how to store them until the next meal. This is the top priority for around 21% of consumers.
Pack size and leftovers Check how many rolls are in the pack and choose a size that suits your group and the length of your stay. If it’s a small group, I don’t want to open more rolls than we’ll eat. Around 14% of consumers pay most attention to pack size.

Common mistakes

  • Assuming multigrain or a dark colour means wholemeal

    ‘Multigrain’ tells you which types of grain are used, but it doesn’t necessarily tell you how much wholemeal flour a roll contains. So its fibre content may not be what you expect.

    Check the product description and ingredients list, and compare fibre per 100 g.

  • Using the cooking time for a different product

    Instructions vary by roll and appliance. For its white part-baked rolls included in our research, Jumbo recommends 10–12 minutes in the oven at 200°C, while PLUS also provides air fryer instructions for its white rolls included in our research.

    Follow the time, temperature and cooking method on the pack of the product you buy.

  • Buying only fresh rolls for your entire stay

    Fresh rolls are ideal for eating straight away, but need different planning from rolls you can bake later. According to the Netherlands Nutrition Centre, opened packs of part-baked rolls have different storage advice from unopened packs.

    Buy enough fresh rolls for your first meals, and check the storage and baking instructions on the other packs for later.

  • Guessing allergens from the type of bread

    A name such as white, wholemeal or multigrain doesn’t tell you which allergens a specific product contains or may contain.

    Check the latest ingredients and allergen information on the pack for each variety.

Brands to consider

Albert Heijn

Albert Heijn offers individual white and wholemeal rolls in its shops.

  • The AH Pistolet volkoren included in our research is labelled as made with 100% wholemeal flour. Albert Heijn lists 7,1 g of fibre per 100 g, compared with 2,8 g per 100 g for the white roll included in our research.
  • Both product pages say the rolls are only available in store. Check the range at the shop where you plan to do your food shopping.

Jumbo

Jumbo offers white part-baked rolls, among other options, in a pack of four.

  • For the Jumbo Pistolet Wit included in our research, Jumbo recommends baking in the oven for 10–12 minutes at 200°C.
  • Check the current range if you’d also like to buy a wholemeal variety; the wholemeal roll we researched separately wasn’t listed in the online range.

PLUS

PLUS offers white and multigrain part-baked rolls with different ingredients and nutritional values.

  • The PLUS multigrain rolls included in our research list 56% wholemeal wheat flour and 7 g of fibre per 100 g.
  • Multigrain doesn’t mean fully wholemeal. Check the latest allergen information on the pack you choose, too.

Dirk

Dirk offers white and multigrain part-baked rolls in packs of four.

  • According to Dirk, each of the packs included in our research contains four rolls, with a total weight of 300 g.
  • A mix of grains doesn’t confirm that a product is fully wholemeal. Check the description and ingredients on the pack to be sure.

ALDI

ALDI offers individual white rolls and directs shoppers looking for freshly baked rolls to stores with an in-store bakery.

  • Buying rolls individually lets you match the number you buy to the meal, where they’re available in store.
  • Check the shelf label or pack for the ingredients, allergens and nutritional information of the roll you buy.

Lidl

Lidl offers white rolls to bake at home in a 700 g pack.

  • The product page lists these rolls as an in-store item, which is useful if you’d like to pick them up while shopping.
  • Check the pack in store for ingredients, allergens, nutritional information and cooking instructions.

White rolls at Joybuy

These white rolls are a good fit for people who prefer the white variety. If you’d also like to serve a wholemeal option, choose a separate product that’s clearly labelled as wholemeal.

g'woon White Rustic Pistolet, pack of 4

g'woon White Rustic Pistolet, pack of 4

A white roll for people who prefer that variety, in a pack of four.

If you’d like to bake the rolls on holiday, check the cooking instructions on the pack. You’ll also find the nutritional information and allergen details there.

View at Joybuy

Frequently asked questions

Is multigrain the same as wholemeal?

No. The label ‘multigrain’ doesn’t tell you how much wholemeal flour a roll contains. Check the ingredients and compare fibre per 100 g if this matters to your choice.

How should I store opened packs of part-baked rolls while on holiday?

According to the Netherlands Nutrition Centre, opened packs of part-baked rolls keep for 2–4 days in the fridge or 1–3 months in the freezer. For an unopened pack, follow the storage advice and best-before date on the product; bread may become drier if frozen for longer.

Can you cook rolls in an air fryer?

Yes, if the pack for those particular rolls includes air fryer instructions. For its white part-baked rolls included in our research, PLUS recommends four minutes in a preheated air fryer at 200°C. Don’t use that setting for a different product.

How can I check for allergens in white and wholemeal rolls?

Check the latest allergen information for each variety. The type of bread alone doesn’t give you the full picture of its ingredients or any possible traces of allergens, and recipes can change.

Does every roll contain iodised salt?

Don’t assume so. Dutch regulations describe baker’s salt as iodised table salt used in bread and other bakery products, but that doesn’t confirm which salt was used in a specific roll. Check the ingredients on the pack.