Hosts catering for different bread preferences
If you don’t both want the same type of roll, you can serve white and wholemeal rolls side by side. Albert Heijn’s range shows that both types are available; choose an amount that suits your dinner.
Who is a mixed selection useful for?
People keeping an eye on wholemeal and fibre
A dark colour or the name ‘multigrain’ isn’t enough to identify a wholemeal roll. Check the product name, ingredients and nutritional information per 100 g.
People who want to bake their rolls just before dinner
If you want to serve warm rolls, choose a pack with instructions that suit the oven or air fryer you have available. Follow the instructions for the rolls you actually buy.
What should you look for when choosing?
First, decide whether you both want the same type. Then choose the quantity and check the ingredients, nutritional information and any baking instructions for each variety.
| What to consider | What to check when buying | Who is this important to? |
|---|---|---|
| Choice at the table | Choose clearly identifiable white rolls and rolls labelled as wholemeal; check the allergen information for both types. | I want us both to be able to choose a roll we like. For around 36% of consumers, having that freedom of choice comes first. |
| Wholemeal and fibre | Check the wholemeal flour in the ingredients and compare the fibre content per 100 g. PLUS lists 2.7 g of fibre per 100 g for its white rolls and 7 g per 100 g for its wholemeal multigrain rolls; these values apply to these products. | I want to be able to identify the wholemeal option from its ingredients and nutritional information, not just its colour. Around 29% of consumers give this the highest priority. |
| When to bake | Read the instructions for the product you’ve bought and check whether an oven or air fryer will be available when you want to serve it. | I want to bake the rolls shortly before dinner without disrupting the preparation of the rest of the meal. This matters most to around 21% of consumers. |
| Quantity | Check how many rolls are in each pack and choose an amount that suits what you want to eat. | For dinner for two, I mainly want to buy an appropriate number of rolls. For around 14% of consumers, this is the first thing they consider. |
Common mistakes
-
Assuming multigrain means wholemeal
The name ‘multigrain’ doesn’t tell you how much wholemeal flour a roll contains. So a roll made with several grains may not be the wholemeal option you’re looking for.
Check the product name and ingredients, and compare the fibre content per 100 g on the current packaging if needed.
-
Choosing one type for both of you
If your preferences differ, choosing just one type of roll may mean that at least one of you has to settle for something other than your first choice.
Consider a small selection of white and wholemeal rolls, as long as the number of rolls suits your dinner.
-
Judging allergens by the product name
A name such as white, wholemeal or multigrain doesn’t give you a complete picture of the ingredients and allergens in that particular roll.
Read the current information on the packaging or, if buying individual rolls, ask about the allergen information before you buy.
-
Relying on a fixed baking time
The cooking time for one roll may not apply to a different size or a frozen version.
Plan when to serve them using the instructions on the packaging you buy.
Brands to consider
Albert Heijn
A range that lets you combine white and wholemeal rolls, with sourdough options too.
- Albert Heijn’s fresh bread range includes white and wholemeal rolls.
- Check the current ingredients and information in store for the rolls you choose.
Jumbo
A range that includes white, multiseed, spelt and frozen rolls.
- The category page offers different types to compare by preference and preparation method.
- Check the current availability and product information for each product you choose.
PLUS
Packaged white and wholemeal multigrain rolls ready to bake at home.
- PLUS lists the ingredients, nutritional information and preparation instructions for these two products.
- Check the current packaging; the details for these varieties don’t automatically apply to other rolls.
ALDI
An individual white roll and a range of different rolls ready to bake.
- The product description calls the individual roll a white roll.
- If you need the information to help you choose, ask about the ingredients and allergens in an individual roll.
Dirk
A pack of four white rolls ready to bake.
- The product page lists four white rolls in one pack.
- To serve wholemeal rolls as well, you’ll need to buy a separate wholemeal variety.
Lidl
An individual white roll from the in-store range.
- Lidl describes this roll as a white wheat roll.
- Before you buy, check the current ingredients and allergen information for the in-store product.
Rolls at Joybuy
These white rolls are a good fit for the white option in a mixed selection. If you’d also like to serve wholemeal rolls, choose a separate variety that is clearly labelled as wholemeal.
No image available
g'woon White Rustic Pistolet, pack of 4
A white option for a dinner where not everyone wants wholemeal; the pack contains four rolls.
Check the current packaging for allergen information and preparation instructions before planning when to serve these rolls.
Frequently asked questions
Is a multigrain roll automatically wholemeal?
No, the name ‘multigrain’ on its own doesn’t confirm that a roll is wholemeal. If you’re looking for a wholemeal option, check the product name and ingredients; the amount of wholemeal flour can vary from product to product.
How can I find out about allergens in individual rolls?
Ask for the allergen information for the specific roll before buying. According to the Netherlands Food and Consumer Product Safety Authority, sellers of unpackaged food must give customers information about any allergens present.
Does every roll contain iodised salt?
Don’t assume so without checking the label. Albert Heijn lists iodised salt in its Liefde & Passie Desem pistolet volkoren; for another packaged roll, check its own ingredients list, or ask if you’re buying an individual roll.
When should I bake the rolls if the oven is also needed for dinner?
Plan the baking according to the packaging for the rolls you buy, and allow for the oven space needed for the rest of your dinner. PLUS recommends baking its white and wholemeal multigrain rolls for 8–10 minutes at 220 °C in the oven or 4 minutes at 200 °C in the air fryer; don’t use these timings for other products.