Who is this choice for?

Families looking to increase their fibre intake

Parents who want to give their child a sandwich as an after-school snack and are therefore considering wholemeal bread. The Netherlands Nutrition Centre lists a slice of wholemeal bread as a possible snack for children.

Families with fussy bread eaters

Parents who take into account the texture and flavour their child is used to. Fine wholemeal bread may be worth comparing, but a brown colour or the name ‘multigrain’ does not, by itself, mean the bread is wholemeal.

Families who need to avoid gluten or wheat

Parents for whom ingredients and allergens are the deciding factors. Ordinary wholemeal wheat bread is not an alternative if a child needs to avoid gluten; if they have a wheat allergy, you should also check specifically for wheat.

What to look for in bread for after school

First decide whether you are mainly looking for wholemeal bread, need to take your child’s preferences into account, or have to avoid bread with certain ingredients. Then compare the portion size and storage advice for an after-school snack.

What to consider What to check when buying Who is this most important for?
Wholemeal and fibre Look for the word ‘wholemeal’ and compare the fibre per 100 g in different breads. If fibre is my main reason for replacing white bread, I want to know what I’m buying. For around 36% of consumers, fibre is the top priority.
Texture and whether your child will eat it See whether there is a fine wholemeal variety or a smaller loaf available. My child is used to soft white bread, so I’m looking for a wholemeal variety they will eat too. Getting their acceptance matters most to around 29% of consumers.
Gluten and wheat Read the current ingredient and allergen information; if you pack bread for school, check the school’s rules too. If my child needs to avoid gluten or wheat, I want to make sure I don’t pack unsuitable bread. For around 21% of consumers, this is the first thing to check.
Portions and storage Compare pack sizes and follow the storage or freezing advice for the bread you choose. For a regular snack, I don’t want to keep buying more bread than we use. Easy storage and suitable portion sizes are the top priorities for around 14% of consumers.

Common mistakes

  • Mistaking brown or multigrain bread for wholemeal

    The colour and the word ‘multigrain’ don’t tell you whether the bread is made entirely from wholemeal flour. Albert Heijn explains that the term ‘wholemeal’ is only used for bread made from 100% wholemeal flour.

    Check the product name. Then compare the fibre per 100 g if you’re choosing between different breads.

  • Relying on an old product photo for allergen information

    Ingredients and allergen information can change. An earlier purchase or product photo is no substitute for checking the label on the bread you’re packing now.

    Read the current packaging and ask the school about any rules on food brought in from home. If your child has a wheat allergy, check specifically for wheat: a ‘gluten-free’ label alone doesn’t answer that question.

  • Buying a whole loaf for just a few snack portions

    If your child only has a few slices after school, some may be left over before you get a chance to use them.

    Consider buying half a loaf or freezing portions if the packaging provides suitable storage advice.

Brands and shops to explore

When comparing these shops, check the information for the specific bread: a range description doesn’t tell you the ingredients or nutritional values of every variety.

Albert Heijn

Offers different types and varieties of wholemeal bread, including whole and half loaves.

  • Albert Heijn’s explanation of the term ‘wholemeal’ helps you distinguish it from brown and multigrain bread.
  • Check the current product information and available pack size for each loaf.

Jumbo

Product pages for specific breads list ingredients, allergens and nutritional values.

  • Jumbo lists 7,6 g of fibre per 100 g for Fijn Volkoren; this value applies to that bread.
  • Don’t use the nutritional values or allergen information for Fijn Volkoren as a guide to other Jumbo breads.

Lidl

Provides an overview of ingredients and allergens for its fresh-from-the-oven bread range.

  • The overview can help you check the ingredients in a particular fresh-from-the-oven variety.
  • Check the latest information for the bread you’re buying.

ALDI

Offers wholemeal bread, including a variety called Extra vezelrijk volkorenbrood.

  • The distinct product name makes it clear which variety you can compare more closely.
  • Check the current nutritional information on the pack you choose for fibre and salt, rather than relying on the product name alone.

PLUS

Provides nutritional information, allergen details and storage advice for specific wholemeal breads.

  • PLUS Boeren Volkoren includes information about freezing it at home, which can be useful when planning individual snack portions.
  • Follow the latest storage advice and check the allergens on the packaging of the bread you choose.

Dirk

Offers different types of bread, including white, wholemeal, multigrain and sourdough.

  • The different product names make it easier to look specifically for a wholemeal variety.
  • Check the information for each individual loaf for fibre and allergens.

Wholemeal bread on Joybuy

These two wheat breads are worth considering if you’re looking for wholemeal bread for after school. The flatbread needs different preparation from the loaf, which must first be defrosted and baked. If allergens are a concern, check the current packaging for both.

Souq Lebanese Bread Whole Wheat 6 P

Souq Lebanese Bread Whole Wheat 6 P

A wholemeal wheat flatbread to consider if you want to serve a bread snack after school without baking it first.

This is not a gluten-free alternative. Check the current ingredient and allergen information before use, including any possible traces if these are relevant to your child.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g

A 550 g wholemeal wheat loaf for anyone who can defrost, bake and cool the bread before snack time.

Bear this preparation in mind if you need a quick snack. Check the fibre per 100 g and the latest allergen information on the packaging; this bread contains wheat gluten.

View on Joybuy

Frequently asked questions

Should white bread always be replaced with wholemeal after school?

Not necessarily, but if you’re specifically looking for wholemeal bread, the product name is a good place to start. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible, and lists a slice of wholemeal bread as a possible snack for children. Also take into account the texture your child likes to eat.

Is brown or multigrain bread the same as wholemeal?

No. According to Albert Heijn’s explanation, the term ‘wholemeal’ is used for bread made from 100% wholemeal flour. So don’t rely on the colour or the word ‘multigrain’; check the product name instead.

How can I check whether bread contains gluten or wheat?

Read the current ingredients and allergen information on the packaging. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly identifiable and that the specific grain must be named when gluten-containing cereals are present. If your child needs to avoid gluten, look for the ‘gluten-free’ label; if they have a wheat allergy, also check separately for wheat.

Why is baker’s salt listed in the ingredients of bread?

Baker’s salt is relevant if you want to know whether salt with added iodine has been used in the bread. The Netherlands Nutrition Centre highlights bread made with baker’s salt as a source of iodine. Don’t assume that every loaf contains the same amount of iodine; check the ingredients and nutritional information for the product you choose.