Who is this choice relevant to?

Hosts catering for picky eaters

You want to offer a familiar white option without limiting guests who prefer wholemeal to the same type of bread. Serving white bread or white rolls alongside a clearly labelled wholemeal product gives both preferences their own place at the table.

Groups keeping an eye on fibre

If a wholemeal option matters to your guests, check the product description and nutritional information. The Netherlands Nutrition Centre notes that wholemeal bread contains plenty of fibre, vitamins and minerals; nutritional values can vary between products.

Shoppers buying individual lunch rolls

Offering separate white and wholemeal rolls lets guests choose for themselves. Jumbo, for example, sells white and wholemeal rolls, while PLUS lists individual wholemeal Kaiser rolls. Check which types and quantities are available at your shop.

What should you look for when choosing?

First, decide whether you need both white bread and a clearly identifiable wholemeal option for the table. Then choose the bread shape and quantity to suit the number of guests and how you plan to serve it.

What to consider What to check when buying Who is this important for?
A soft, familiar type of bread Check whether you’re choosing white bread or white rolls, and which bread shape is available. If my guests want a light, familiar type of bread, I’d rather have something white on the table too. Around 33% of consumers would say this is their main concern when buying bread.
Wholemeal and fibre Look for the word ‘wholemeal’ and, when comparing similar products, compare the fibre content per 100 g. For guests specifically looking for a wholemeal option, I don’t want to have to rely on colour or seeds. Around 42% of consumers would put this clear wholemeal choice first.
Portions and availability Check whether you’re buying a whole loaf, half a loaf or individual rolls, and see what your local branch stocks. When I’m serving a group, I want to be able to buy the right quantities without relying on one particular bread shape. Portions and availability would be the main concern for around 25% of consumers.

Common mistakes

  • Assuming dark or multigrain bread is automatically wholemeal

    A dark colour, seeds or the word ‘multigrain’ is not the same as a product being explicitly labelled wholemeal. This distinction matters if you’re specifically buying a wholemeal option.

    Read the product name and ingredients on the packaging. If you want to compare fibre content, use the same measure for similar products: per 100 g.

  • Assuming every branch stocks the same fresh bread

    When you’re planning a lunch, the types and quantities available at your shop can make a difference, especially if you’re buying rolls. Lidl says its fresh bread range may vary by branch.

    Check what your local branch has available before Easter lunch, particularly if you need a specific bread shape or quantity.

    If your preferred type isn’t available, you may need to make an extra trip to another shop or adjust your lunch plans.

  • Taking ‘bakers’ salt’ as product-specific information about iodine

    The general term ‘bakers’ salt’ doesn’t necessarily tell you what iodine information applies to the bread you’re serving.

    If this matters to your choice, check the label on the exact product or ask the retailer for product-specific information.

Brands and shops to consider

These shops offer different types of bread that you can compare. Before Easter lunch, always check the product and the range at the shop where you plan to buy it.

Albert Heijn

Albert Heijn lists products online including tiger wholemeal bread and OerDesem wholemeal bread.

  • Handy if you want to browse several styles of bread online.
  • Check which varieties are available for each product and shop; the wholemeal breads mentioned don’t represent the entire range.

Jumbo

Jumbo’s online bread category includes white bread, wholemeal bread, and white and wholemeal rolls.

  • You can browse white and wholemeal bread options at the same shop.
  • Check the products and quantities you’ve chosen with the branch where you plan to shop.

Lidl

Lidl lists white, brown, multigrain and wholemeal bread, among other types, and displays a fibre rating on packaged loaves.

  • The fibre rating can help when comparing packaged breads.
  • Lidl says its fresh bread range may vary by branch.

ALDI

ALDI’s daily fresh bread range includes white bread, fine wholemeal bread and wholemeal rolls.

  • There are different bread shapes to help you put together a white and a wholemeal option.
  • Read the description and ingredients for the bread shape you actually choose.

PLUS

PLUS lists white and wholemeal bread categories, as well as individual wholemeal Kaiser rolls.

  • An individual wholemeal roll is an option if you don’t want to serve a whole loaf.
  • Ingredients, allergens and nutritional values on a product page apply to that specific roll, not the entire range.

Dirk

Dirk lists bread categories including white, wholemeal, multigrain and sourdough.

  • These categories are a useful starting point for browsing white and wholemeal breads.
  • Check which specific products are available at your local shop.

Bread options on Joybuy

These products offer two separate routes for Easter lunch: two types of bread sold as ‘whole wheat’ and white baguettes. If you specifically want a product labelled ‘volkoren’ in the Netherlands, check the packaging for that wording; the white baguettes are not a wholemeal option.

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g

A whole round loaf to serve as a separate bread option at lunch. The product name says ‘whole wheat’ and the product information lists wholemeal wheat flour; check the Dutch labelling on the packaging if you’re specifically looking for wholemeal bread.

The loaf weighs 550 g and needs to be baked before serving. Follow the packaging instructions for preparation.

View on Joybuy
Souq Lebanese Bread Whole Wheat, six flatbreads

Souq Lebanese Bread Whole Wheat, 6 pieces

These flatbreads provide individual portions for guests who prefer this type of bread. The product information lists wholemeal wheat flour; check the Dutch packaging if the ‘volkoren’ label is important to your choice.

The pack contains six flatbreads, weighing 330 g in total. The product information lists 6 g of fibre per 100 g; check the packaging for allergen information too.

View on Joybuy
g'woon white baguettes, two pieces weighing 300 g in total

g'woon white baguettes, 2 pieces, 300 g

These white baguettes are a good fit for the white bread option at Easter lunch. For guests who prefer wholemeal, you’ll also need a separate product clearly labelled as wholemeal.

The pack contains two part-baked baguettes, weighing 300 g in total. Check the packaging for preparation instructions and allergen information.

View on Joybuy

Frequently asked questions

Is brown or multigrain bread automatically wholemeal?

No. If you specifically want wholemeal bread for Easter lunch, look for the word ‘wholemeal’ on the product and read the packaging. Colour, seeds and the word ‘multigrain’ don’t tell you for certain on their own.

How can I offer both a white and a wholemeal option?

For example, serve white rolls alongside fine wholemeal bread or wholemeal rolls, so guests can choose for themselves. Choose the quantities and bread shapes to suit your group; serving two types also takes up table space and may leave you with leftovers.

Where can I check the allergens and nutritional values of bread?

Check the packaging or product information for the exact variety you’re buying. For example, the information for a PLUS wholemeal Kaiser roll doesn’t automatically apply to other rolls or the entire range.

Are oven-fresh rolls available at every Lidl branch?

Don’t assume every branch has the same fresh range: Lidl says it can vary from shop to shop. Check with your local branch in advance if you need a particular type or quantity for Easter lunch.