Which bread format works best for you?

Hosting guests with herring and other toppings

If you want to make topped slices, you can slice a whole loaf yourself. For a table where guests can help themselves and share, white sourdough tear-and-share bread or a baguette are other options to consider.

Baking just before serving

A bake-off loaf is a good choice if you can fit the preparation in just before mealtime. PLUS says its white sourdough baguette takes 8–10 minutes in the oven at 220 °C or 4 minutes in a preheated air fryer at 200 °C.

Checking ingredients and allergens

If iodised salt, wheat or other allergens matter to you, check the information for the specific loaf. According to the Netherlands Nutrition Centre, bakers’ salt isn’t compulsory, so the word sourdough on the packaging doesn’t confirm that the bread contains iodised salt.

What should you look for when choosing?

First, decide how you’d like to serve the bread with herring or other toppings. Then check whether the preparation fits your plans and read the label on the loaf you choose.

What to consider What to check before buying Who should consider this?
Bread format Choose between a whole loaf to slice yourself, tear-and-share bread or a baguette to break into smaller pieces. For a drinks table, I want bread that guests can easily help themselves to; for topped slices, I want to choose the thickness myself. Bread format is the top priority for around 40% of consumers.
Preparation time Check whether the bread is ready to eat or needs defrosting or baking, and which appliance you’ll need. When the herring is on the table, I don’t want to be left waiting for the bread. Timing is the main concern for around 30% of consumers.
Label Read the ingredients and allergen information, including any mention of iodised salt and possible cross-contamination. I want to know before buying whether the ingredients suit my needs. Checking the label is the top priority for around 30% of consumers.

Common mistakes

  • Assuming sourdough always contains iodised salt

    According to the Netherlands Nutrition Centre, using bakers’ salt isn’t compulsory. Albert Heijn lists iodised salt in its organic OerDesem Blond, but that tells you nothing about other sourdough loaves.

    Check the ingredients list for bakers’ salt or iodised salt, or ask your baker.

  • Confusing sourdough with gluten-free bread

    The white sourdough products mentioned from Jumbo, PLUS and Albert Heijn contain wheat and/or gluten. Other allergen information can also vary from product to product.

    If you have an allergy, check the information for the specific product. For unpackaged bread, ask for allergen information before you buy.

  • Choosing bake-off bread without planning for preparation

    PLUS’s white sourdough baguette needs to be baked at home, and preheating can take time too.

    Read the preparation instructions before planning when to serve it. If baking doesn’t fit your schedule, choose bread that’s ready to eat.

  • Buying more bread than you can serve

    At a drinks gathering, you could be left with a whole loaf if guests mainly eat herring or other toppings.

    Choose a bread format to suit the number of guests. The Netherlands Nutrition Centre recommends freezing bread in portions straight after buying it if you want to keep it.

Brands and shops to consider

The range varies by loaf and shop, so check the packaging of the option you want to buy.

Albert Heijn

Albert Heijn offers, among other options, blond and frozen OerDesem loaves.

  • The ingredients list for AH Organic OerDesem Blond, uncut and frozen, states that it contains 12% wheat sourdough and iodised salt.
  • Check the ingredients and preparation instructions for each option; the features of this loaf don’t necessarily apply to other AH sourdough breads.

Jumbo

Jumbo offers white sourdough options, including par-baked tear-and-share bread.

  • The white sourdough tear-and-share loaf is designed to be pulled apart; Jumbo lists 3,4 g of fibre per 100 g for this product.
  • Jumbo says its rustic sourdough loaves baked in store aren’t available to order online. Check the allergen information for the tear-and-share bread too.

PLUS

PLUS offers, among other options, a white sourdough baguette to bake at home and a small white sourdough sunflower seed loaf.

  • The white sourdough baguette comes with oven and air fryer instructions, so you can plan when to bake it.
  • Check the ingredients and allergen information for each option; the sunflower seed loaf contains wheat and rye.

Lidl

Lidl describes its rustic white sourdough as a white wheat sourdough loaf.

  • This loaf is an in-store option if you’re specifically looking for a white sourdough.
  • Lidl says it’s only available in store. Check the product’s ingredients and allergen information there.

Aldi

Aldi offers fresh white bread and Bakkersgoud Rustic White.

  • These white bread options give you a choice if a specifically labelled sourdough isn’t your main priority.
  • The product information for the rustic white loaf mentioned doesn’t confirm that it’s sourdough. Check the label if sourdough is an important factor in your choice.

Dirk

Dirk lists white bread and sourdough among the types in its bread range.

  • The bread category is a starting point for finding a format that suits you.
  • Listing white bread and sourdough doesn’t confirm that a specific white sourdough option is available. Check what your local shop stocks and read the product label.

Joybuy products

Related products coming soon.

Frequently asked questions

Does all white sourdough bread in the Netherlands contain iodised bakers’ salt?

No. According to the Netherlands Nutrition Centre, using bakers’ salt isn’t compulsory. Check whether the ingredients list for the loaf you choose mentions bakers’ salt or iodised salt, or ask when buying unpackaged bread.

Is white sourdough bread gluten-free?

Not just because it’s called sourdough. The white sourdough products mentioned from Jumbo, PLUS and Albert Heijn contain wheat and/or gluten. If you have an allergy, always check the allergen information for the specific loaf.

Which bread can I bake just before serving?

Choose a bake-off option with instructions that suit your plans and appliance. PLUS says its white sourdough baguette takes 8–10 minutes in the oven at 220 °C or 4 minutes in a preheated air fryer at 200 °C; the frozen OerDesem option from Albert Heijn mentioned here needs to defrost for at least 6 hours first.

What should I do with bread left over after the gathering?

Follow the storage instructions on the packaging. If you want to freeze bread, the Netherlands Nutrition Centre recommends doing so in portions straight after buying it.