Which option is right for you?

For generous savoury toppings

If you want to serve bread with cheese, eggs or hummus, for example, consider whether the crumb feels sturdy enough for your toppings. Albert Heijn and PLUS describe their sourdough breads as having a distinctive flavour and texture. These are the retailers’ descriptions, not an independent taste comparison.

For a warm loaf at breakfast

If you want to serve bread straight away, a bake-at-home option takes more planning than bread that’s already been baked in store. Check the packaging to see what equipment you’ll need and how long it takes to prepare.

For label-conscious shoppers

Compare fibre and salt per 100 g, and read the ingredients and allergen information for the variety you’ve chosen. If you want to know whether the bread is made with iodised salt, look for baker’s salt or iodised salt in the ingredients list.

What should you look for when choosing?

First decide whether you specifically want white bread or are mainly looking at fibre and nutritional value. Then compare the serving options, bread shape and label for the white sourdough varieties.

What to considerWhat should you check?Who is this for?
Flavour and texture Look at the shape of the loaf and any additions, such as seeds or kernels. Consider whether the crumb will work well with your toppings. When I’m adding generous savoury toppings, I want bread that’s sturdy enough and has a flavour that won’t get lost. For around 27% of consumers, this combination of flavour and texture comes first.
Preparation Check whether the bread is ready to serve or needs baking, and follow the stated time and temperature for bake-at-home bread. If breakfast needs to be on the table quickly, I want to know in advance whether I’ll need an oven or air fryer. Around 20% of consumers say serving time is their top priority.
Fibre and nutritional value First choose between white, brown and wholemeal bread, then compare the nutritional information per 100 g. According to the Netherlands Nutrition Centre, white bread contains fewer nutrients than brown or wholemeal bread. If fibre matters more to me than my preference for white bread, I also want to look at brown and wholemeal varieties. For around 33% of consumers, nutritional value is the first consideration.
Ingredients and allergens Read the latest allergen information and compare salt per 100 g. Look for baker’s salt or iodised salt if it’s relevant to your choice. If I need to check the ingredients or find out what kind of salt has been used, I need the information for that exact variety. Around 20% of consumers put checking the label first.

Common mistakes

  • Assuming sourdough means wholemeal

    Sourdough refers to how bread is made, not whether it’s white, brown or wholemeal. According to the Netherlands Nutrition Centre, the type of flour matters when comparing bread for fibre and nutritional value.

    So check the type of bread first, then compare sourdough varieties within the category you’ve chosen.

  • Assuming all bread contains baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt isn’t compulsory. So the label ‘sourdough’ doesn’t tell you whether iodised salt has been used.

    Check the ingredients list on the bread you want to buy for baker’s salt or iodised salt.

  • Treating bake-at-home bread as ready to serve

    A bake-at-home variety needs time and the right equipment. This makes a difference if you want to serve breakfast without waiting.

    Read the preparation instructions before you buy. For PLUS’s white sourdough baguette, the instructions say 8–10 minutes in the oven at 220 °C or 4 minutes in the air fryer at 200 °C. Always follow the latest instructions on the packaging for the variety you choose.

  • Only reading the front of the packaging

    The name ‘sourdough bread’ doesn’t tell you everything about the ingredients, allergens or nutritional value. For example, Jumbo Desem Breekbrood Wit contains wheat and spelt.

    Read the allergen information for the exact variety and compare nutritional values on the same basis, preferably per 100 g.

Brands to consider

Albert Heijn

Albert Heijn’s white bread range includes AH Liefde & Passie OerDesem San Francisco and Biologisch OerDesem blond.

  • Albert Heijn describes sourdough as bread made with a starter, with a slightly sour flavour.
  • The OerDesem varieties mentioned are listed as available in store only. Check the label of the variety you choose in store.

Jumbo

At Jumbo, you can choose between rustic sourdough breads baked in store and the listed pre-baked Desem Breekbrood Wit.

  • For Desem Breekbrood Wit, Jumbo lists ingredients including wheat flour, sourdough, baker’s salt, wheat and spelt, as well as 3.4 g of fibre and 1.08 g of salt per 100 g.
  • According to Jumbo, its rustic sourdough breads baked in store aren’t available to order online. The nutritional values for the tear-and-share bread don’t apply to the whole range.

PLUS

PLUS describes its Korenlanders sourdough breads as an option for shoppers looking for in-store bread. It also lists a white sourdough baguette to bake at home.

  • PLUS states that its white sourdough baguette contains 11% sourdough and iodised salt.
  • The baguette needs baking and contains wheat and spelt. Check the ingredients and preparation instructions for each variety.

Lidl

Lidl describes its Rustiek wit desembrood as a white wheat sourdough bread available to buy in store.

  • The product description makes clear that this is a white wheat sourdough variety.
  • Check the latest ingredients, allergen and nutritional information for this bread in store.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does white sourdough bread naturally contain more fibre than other white bread?

No. Using sourdough doesn’t automatically make white bread wholemeal. According to the Netherlands Nutrition Centre, choosing between white, brown and wholemeal bread matters if you’re considering fibre and nutritional value. Also compare the nutritional information for individual products per 100 g.

How can I tell whether white sourdough bread is made with iodised salt?

Look for baker’s salt or iodised salt in the ingredients list. According to the Netherlands Nutrition Centre, bakers don’t have to use baker’s salt, so check the packaging for the variety you choose.

How long should I bake a white sourdough baguette for?

This varies by product. For PLUS’s white sourdough baguette, the instructions say 8–10 minutes in the oven at 220 °C or 4 minutes in the air fryer at 200 °C. Always follow the latest preparation instructions on the packaging for the variety you choose.