Which option is right for you?

If you want a warm crust

Want to bake bread at home late in the evening, and have an oven or air fryer? Look for a bake-at-home white sourdough baguette or part-baked rolls, and follow the instructions on the packaging you choose.

If you want to eat straight away

If you want bread to top or dip straight away, freshly baked white sourdough bread from a shop is an option, if it’s available at your local branch. Check the opening hours before you set off, too.

If the label is your deciding factor

Want to check the ingredients, allergens, fibre, salt or whether iodised salt has been used? Compare the information for the exact product. According to the Netherlands Nutrition Centre, bakers don’t always use baker’s salt.

What should you look for when choosing?

First decide whether you want to eat your bread straight away or bake it at home. Then compare the packaging and labels of the options that suit the occasion.

What to consider What to check when buying Who it matters to
Warm crust Check whether the bread needs baking, and what cooking time and equipment the packaging recommends. If I want to make a warm, crisp snack at home, I can set aside time to bake the bread. For around 42% of consumers, a warm crust is the top priority.
Ready to eat Choose bread that’s ready to eat, and check availability and opening hours at your chosen shop. If I want something to top or dip late at night, I don’t want to have to switch the oven on first. Being able to eat the bread straight away matters most to around 33% of consumers.
Label and portion size Read the ingredients and allergen information; compare fibre and salt on the same basis, such as per 100 g, and check the size of the loaf. I want to know what’s in my bread before I eat it, and how the nutritional information relates to my portion. For around 25% of consumers, checking the label is the first consideration.

Common mistakes

  • Assuming all sourdough bread is ready to eat

    Part-baked products still need cooking. That makes a difference if you want to eat straight away or don’t want to use an oven or air fryer.

    Check whether the packaging says ‘part-baked’ or ‘bake at home’, and follow the preparation instructions for that product.

  • Assuming sourdough means gluten-free or wholemeal

    The white sourdough products shown by Jumbo and PLUS contain cereals that contain gluten. The word ‘sourdough’ alone won’t tell you how much fibre the bread contains, either.

    Check the ingredients and allergen information for the exact product, and compare fibre per 100 g if you’re looking at different options side by side.

  • Assuming all bread contains iodised salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the type of bread or the shop name won’t tell you whether it’s been used.

    Check the label for iodised salt or baker’s salt, or ask the baker.

  • Assuming it’s available in every shop

    Jumbo describes its freshly baked sourdough breads as products that can’t be ordered online. Lidl says its Rustic White Sourdough Bread is only available in store.

    Before making a late-night trip to the shops, check the opening hours and whether your chosen product is available at your local branch.

Brands to consider

Albert Heijn

Albert Heijn’s white bread range includes AH Liefde & Passie OerDesem options, as well as other white breads.

  • You can search specifically for an OerDesem option.
  • Check the ingredients for each product and whether it’s available at your local shop.

Jumbo

Jumbo describes freshly baked sourdough breads sold in store, and also lists white sourdough rolls as a separate product.

  • You can check product information for the white sourdough rolls, including ingredients and allergens.
  • Jumbo says its freshly baked sourdough breads sold in store can’t be ordered online.

Lidl

Lidl describes its Rustic White Sourdough Bread as a white wheat sourdough loaf.

  • Lidl provides a separate list of ingredients and allergens for its oven-fresh bread range.
  • Rustic White Sourdough Bread is listed as available in store only.

ALDI

ALDI lists fresh white bread and Bakkersgoud Rustic White Bread.

  • These are options to consider if you want white bread that’s ready to eat.
  • Check the ingredients of a specific product if you’re looking for sourdough bread in particular.

PLUS

PLUS lists sourdough bread under the Korenlanders name, as well as a white baguette made with sourdough.

  • PLUS provides ingredients and preparation instructions for its white sourdough baguette.
  • The baguette lists iodised salt; check the label separately for other PLUS breads.

Dirk

Dirk lists white bread and sourdough among the types of bread in its range.

  • The bread category is a good starting point for exploring the options available.
  • Check the product name and ingredients of a specific loaf before choosing it as white sourdough bread.

Joybuy products related to this topic

Related products will be available soon.

Frequently asked questions

Can you tell how much fibre white bread contains from the word ‘sourdough’?

No. Compare the nutritional information for the products you’re considering. The Netherlands Nutrition Centre provides nutritional values for sourdough bread and white bread, but comparing packaging is clearer if you use the same basis, such as per 100 g.

Is white sourdough bread gluten-free?

Not necessarily. The white sourdough products shown by Jumbo and PLUS contain cereals that contain gluten. If you need to avoid an allergen, check the ingredients and allergen information for the exact product rather than relying on the word ‘sourdough’.

Does sourdough bread always contain iodised baker’s salt?

No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the label to see whether iodised salt or baker’s salt has been used, or ask the baker.

Can you cook a white sourdough baguette in an air fryer?

Yes, if the instructions for your chosen product include this method. PLUS recommends cooking its Korenlanders white sourdough baguette for four minutes in a preheated air fryer at 200 °C. For other baguettes, follow the instructions on the packaging.