What should you look for when choosing?
First decide what role the bread will play alongside coffee and cake. Then choose between a whole loaf, baking it yourself or a shop-bought fresh alternative.
Whole white sourdough loaf
Choose this if: the bread will also be enjoyed on its own; Albert Heijn describes its Biologisch OerDesem blond as having a crisp crust and firm texture.
Bear in mind: a firm crust may not be ideal if you’re looking for a softer accompaniment. According to Albert Heijn, this bread is only available in store.
White sourdough bake-at-home baguette
Choose this if: you want to serve the bread warm just before coffee; Jumbo sells a par-baked white sourdough baguette, and PLUS provides cooking instructions for its white sourdough baguette.
Bear in mind: you’ll need time and suitable equipment to bake the bread according to the packaging instructions.
Shop-bought fresh white sourdough
Choose this if: you’d rather pick up bread in store than bake it yourself; Lidl lists a rustic white wheat sourdough loaf for in-store sale.
Bear in mind: according to Lidl, the fresh bread range may vary between stores.
| What to consider |
What to check when buying |
Who should pay particular attention? |
| Taste and texture |
Read how the crust and crumb are described; don’t use the proving time to predict the taste. |
If bread is being served alongside sweet cake, I want to know whether a firm texture will suit the occasion. For around 42% of consumers, the character of the bread comes first. |
| Serving and availability |
Check the baking instructions or, for shop-bought fresh bread, your store’s range. |
If you want to serve the bread warm just before coffee, you’ll also need time to bake it. For around 33% of consumers, this practical aspect of serving is the deciding factor. |
| Ingredients and allergens |
Read the current ingredients list and allergen information, including statements about possible traces of allergens. |
If I need to check for wheat, gluten, milk or another ingredient, the label matters more than my preference for a particular type of bread. Around 25% of consumers put this check first. |
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Frequently asked questions
Is white sourdough automatically a mild choice to serve with cake?
No, the name won’t tell you how strong the flavour is or how firm the crust will be. For example, Albert Heijn describes OerDesem blond as having a crisp crust and firm texture. Decide whether you’re after that contrast or would prefer a bread that’s less prominent.
Should I choose a whole loaf or a bake-at-home baguette?
A whole loaf works well if you want the bread to have a role of its own at the table; a bake-at-home baguette is a good choice if you want to bake it just before serving. Consider the quantity too: Jumbo’s white sourdough baguette and PLUS’s white sourdough baguette each weigh 250 g.
Can I rely on the words ‘white sourdough’ if I have a gluten or milk allergy?
No, always check the allergen information for the bread you choose. The products discussed list ingredients such as wheat or gluten; AH Liefde & Passie Biologisch wit, a different bread from OerDesem blond, also lists milk and lactose.
How should I store a par-baked white sourdough baguette?
Follow the storage instructions on the packaging you’ve chosen. Jumbo says to store its white sourdough baguette in a cool, dry, dark place and gives separate instructions for refrigerating it after opening. Don’t assume the same guidance applies to other breads.
Does white sourdough bread contain iodised salt?
No, you can’t tell from the name of the bread. Check the ingredients list for the specific loaf to see whether it contains iodised salt.