Who is this choice relevant to?

Holidaymakers with limited storage space

Want to take bread for several breakfasts or lunches without having to shop every day? Think about how many portions you need and whether there’s a freezer at your destination.

Bread lovers who enjoy it at breakfast or with drinks

If taste and crust come first for you, when you plan to serve the bread matters. Fresh bread from the shop is ready to eat; part-baked baguettes need to be baked according to the instructions on the packaging.

Shoppers who pay attention to bread type or allergens

The word ‘sourdough’ doesn’t tell you whether a loaf is wholemeal or which allergens it contains. Check the specific product’s bread type, ingredients and allergen information.

What should you look for when choosing?

First decide when you want to eat the bread. Then check that the storage space and any oven at your holiday accommodation suit your choice.

What to consider What should you check? Who is this important for?
How much to take and freshness Check the storage instructions and whether you can freeze the bread in portions. If I’m taking bread for several days, I want to be able to store it for each meal without having to shop each time. Around 33% of consumers put planning what to stock up on first.
Taste and when you’ll serve it Check whether the bread is ready to eat or needs baking, and what size you need. For breakfast or drinks, I want to know when I can serve the bread and whether I’ll need an oven. Around 27% of consumers say when they’ll serve it is the most important factor.
Bread type and fibre Check the bread type and, if fibre matters to you, compare the nutritional values per 100 g. I don’t want to mistake white sourdough bread for wholemeal bread when the type of bread determines my choice. Around 27% of consumers put bread type and fibre first.
Allergens and ingredients Check the latest allergen information and ingredients list, including which type of salt has been used if you want to know. If I need to avoid certain ingredients, I want to be able to check whether this particular bread meets my requirements. For around 13% of consumers, checking the label is the top priority.

Common mistakes

  • Assuming sourdough means wholemeal

    Sourdough refers to how the bread is made, not the grain used. According to the Voedingscentrum, white bread is made from refined flour, while wholemeal bread is made from 100% wholemeal flour.

    If you’re looking specifically for wholemeal bread, check the bread type first. Then compare the taste and preparation method.

  • Taking a whole loaf without a storage plan

    A whole fresh loaf may be less practical if you want to spread it over several days of your holiday.

    Match the amount to your meals and freeze portions after buying if you have space. For packaged bread, follow the date and storage instructions on the packaging.

  • Taking bake-at-home bread without an oven

    A part-baked sourdough baguette, such as the Jumbo Desem Baguette Wit, needs to be baked according to the product instructions.

    Before you set off, check how to prepare it and whether your accommodation has a suitable oven. Otherwise, choose bread that’s ready to eat.

  • Relying on the bread’s name for allergen information

    The name ‘white sourdough bread’ doesn’t give you a full list of the ingredients or allergens; these vary from product to product.

    When you buy it, check the latest ingredients and allergen information, including any warnings about cross-contamination.

Relevant brands and shops

These examples show different ways to choose bread for a holiday: store it ahead of time, bake it at your destination or eat it soon after buying. Always check the latest product information.

Albert Heijn / Liefde & Passie OerDesem

Albert Heijn lists Biologisch OerDesem blond as frozen bread, including a sliced option for anyone who wants to plan portions.

  • Sliced and unsliced frozen options are available.
  • Albert Heijn recommends checking the packaging, as product information can change.

Jumbo

Jumbo describes sourdough bread that’s baked in store and also offers a part-baked white sourdough baguette.

  • The baguette is an option if you can bake it at your destination.
  • According to Jumbo, the sourdough breads baked in store aren’t available to order online; you’ll need an oven for the baguette.

PLUS / Korenlanders

PLUS Korenlanders Desem Wit is a white wheat and rye sourdough bread. PLUS provides nutritional and allergen information for it.

  • The product information helps you compare bread type and nutritional value.
  • Check the packaging: ingredients, nutritional values and allergen information can change.

Lidl

Lidl lists a rustic white wheat sourdough loaf as an in-store product and provides separate ingredients and allergen information for its oven-fresh range.

  • A specific white sourdough bread is listed.
  • Before buying, check current availability in store and the product information.

ALDI / Bakkersgoud

ALDI lists Bakkersgoud rustiek wit as white bread for anyone looking specifically for that type of loaf.

  • The product is clearly described as rustic white bread.
  • Don’t assume this is sourdough bread; check the latest product description if sourdough is important to you.

Dirk

Dirk lists both white bread and sourdough in its bread range.

  • You can use the bread categories to look for both characteristics.
  • Check whether your chosen loaf is actually white sourdough bread, and read the label.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is white sourdough bread automatically wholemeal?

No. According to the Voedingscentrum, white bread is made from refined flour, while wholemeal bread is made from 100% wholemeal flour. If you’re checking the grain base or fibre content, look at the bread type rather than relying on the word ‘sourdough’.

How should I store bread I’m taking for several days of my holiday?

Divide the bread into portions and freeze them after buying if you have freezer space. The Voedingscentrum provides storage advice for bread kept in a bread bin or freezer; for packaged bread, always follow the date and specific storage instructions on the label.

Is white sourdough bread always gluten-free?

No. Sourdough bread may contain gluten-bearing grains such as wheat or rye. If you need gluten-free bread, check that the product is explicitly labelled gluten-free and read the allergen information too.

Does white sourdough bread always contain iodised salt?

No, you can’t tell from the word ‘sourdough’. Jumbo lists iodised salt in its Desem Baguette Wit; check the ingredients list of the bread you choose.

Can I take a sourdough baguette to accommodation without an oven?

If you don’t have an oven, only choose a baguette that’s ready to eat according to the packaging. The Jumbo Desem Baguette Wit is part-baked and needs to be baked according to the product instructions, so check how to prepare it before buying.