Who is this choice important for?

Families who want to portion their bread

If you buy several loaves at once or use a lot of slices every day, sliced bread makes it easier to take just the portions you need from the freezer. The Voedingscentrum recommends freezing bread in portions as soon as you buy it.

Families looking for bread to eat the same day

If you’re serving a meal where a crisp crust and freshly baked flavour matter most, consider a bakery loaf or bread to bake at home. Check whether the specific bread is available in store or can be ordered online.

Shoppers who read labels carefully

If the ingredients, allergens or type of salt used matter to your household, assess each loaf individually. According to the Voedingscentrum, white bread contains fewer nutrients than wholemeal bread. This may also influence your choice for the family menu.

What should you look for when choosing?

For a large household, first decide whether the bread is mainly for the freezer or for a particular meal. Then use the label to check whether the sourdough you’ve chosen suits your household’s needs.

What to consider What to check Who is this for?
Freezer stock and portions Check whether the bread is sliced and read the freezing and defrosting instructions. When we eat bread at different times, I want to be able to take out slices without defrosting a whole loaf. This need to keep bread in stock and portion it is the top priority for around 42% of consumers.
Crust and occasion Check whether the bread is baked in store or needs to be baked at home, and choose a size that suits the meal. For a meal together, I want to serve bread that has just been baked, even if I can’t order it online well in advance. This preference for bread that’s ready to eat straight away comes first for around 33% of consumers.
Ingredients and nutritional value Read the ingredients and allergen information; check separately for sourdough, any yeast and the type of salt listed. When the bread needs to suit different members of the family, I want to know what it contains and how white bread compares with our other bread choices. This consideration is the deciding factor for around 25% of consumers.

Common mistakes

  • Assuming sourdough never contains added yeast

    Sourdough and baker’s yeast can both be used in the same loaf. Jumbo lists both sourdough and yeast in its Desem Baguette Wit.

    If you specifically want bread without added baker’s yeast, check the label for both ingredients separately.

  • Buying a large fresh loaf without a plan for portions

    If you don’t use all the slices in time, the bread may dry out or go uneaten. The Voedingscentrum recommends freezing bread in portions as soon as you buy it.

    Work out how much bread your household uses and freeze the remaining portions straight away. Sliced bread makes it easier to take out just the slices you need later.

  • Assuming white sourdough is the same as wholemeal bread

    According to the Voedingscentrum, white bread contains fewer nutrients than wholemeal bread. The fact that it’s made with sourdough doesn’t make white bread wholemeal.

    Choose based on the type of bread and its nutritional information, not just the word ‘sourdough’.

  • Assuming all breads from the same supermarket have the same details

    Ingredients, allergens and how a loaf is sold vary from product to product. For example, Jumbo says its freshly baked in-store sourdough breads can’t be ordered online.

    Before buying, check the details for the specific bread and read the packaging, especially if allergens or the type of salt matter to you.

Brands to consider

Albert Heijn

If you’re looking for sliced white sourdough that you can portion, AH Liefde & Passie Biologisch OerDesem blond gesneden is a specific product worth considering.

  • Albert Heijn lists this loaf as a 600 g pack, with a 56-hour proving process, 12% wheat sourdough and iodised salt.
  • These details apply to this specific loaf. Check the current ingredients, allergens and freezing instructions on the packaging when you buy it.

Jumbo

Jumbo sells both rustic sourdough loaves baked in store and a white sourdough baguette.

  • Jumbo says its rustic sourdough loaves are proved for more than 24 hours using fresh sourdough starter. The Desem Baguette Wit is a separate 250 g product.
  • Jumbo says its in-store loaves can’t be ordered online. The ingredients list for the Desem Baguette Wit includes yeast as well as sourdough.

PLUS

PLUS Korenlanders Kleintje Desem Wit Zonnepit is a smaller white wheat and rye sourdough loaf with sunflower seeds, ready to bake at home.

  • The ingredients list includes wheat flour, sunflower seeds and rye and wheat sourdough.
  • This product also contains baker’s yeast. Check the full ingredients and allergen information if the grains or seeds matter to your household.

Lidl

Lidl Rustiek wit desembrood is a white wheat sourdough loaf for anyone looking for bread in store to serve with a meal.

  • Lidl describes this specific product as white wheat sourdough bread.
  • Lidl says it’s only available in store. Check the packaging there if you need to confirm the ingredients or allergens.

ALDI

ALDI Bakkersgoud rustiek wit heel is a whole rustic white loaf for households looking for a full loaf from the bakery.

  • ALDI describes it as freshly baked bread and says this range is available in stores with an in-store bakery section.
  • Don’t assume this is sourdough without checking the label: the product description doesn’t confirm this.

Dirk

Dirk lists both white bread and sourdough among its bread range.

  • The range includes different types of bread, in both whole and half loaves.
  • The range description doesn’t say which specific white breads contain sourdough. Check the label on the bread you choose.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Should I freeze a whole loaf at once for a large household?

No, you can freeze bread in portions and take out only what you need. The Voedingscentrum recommends freezing bread in portions as soon as you buy it. Also check the defrosting instructions for the product you’ve chosen.

Does sourdough bread contain no baker’s yeast?

No, both sourdough and yeast can appear in the ingredients list. Jumbo lists both sourdough and yeast in its Desem Baguette Wit, so check the label on the bread you want to buy.

How can I tell whether white sourdough contains iodised salt?

Check the ingredients list for the specific loaf; the word ‘sourdough’ doesn’t tell you. Albert Heijn lists iodised salt in AH Liefde & Passie Biologisch OerDesem blond gesneden. The Dutch Food and Consumer Product Safety Authority explains that iodine compounds may only be added to bread via baker’s salt, but this doesn’t mean that every sourdough loaf contains iodine.

Is white sourdough as nutritious as wholemeal bread?

No, using sourdough doesn’t make white bread wholemeal. According to the Voedingscentrum, white bread contains fewer nutrients than wholemeal bread. If nutritional value is important to your choice, check the type of bread and its nutritional information.

Can I order sourdough bread baked fresh in store online?

It depends on the bread and the store. Jumbo says its freshly baked in-store sourdough breads can’t be ordered online, while Lidl says its Rustiek wit desembrood is only available in store.