What should you look for when choosing?
For a large household, first decide whether the bread is mainly for the freezer or for a particular meal. Then use the label to check whether the sourdough you’ve chosen suits your household’s needs.
| What to consider |
What to check |
Who is this for? |
| Freezer stock and portions |
Check whether the bread is sliced and read the freezing and defrosting instructions. |
When we eat bread at different times, I want to be able to take out slices without defrosting a whole loaf. This need to keep bread in stock and portion it is the top priority for around 42% of consumers. |
| Crust and occasion |
Check whether the bread is baked in store or needs to be baked at home, and choose a size that suits the meal. |
For a meal together, I want to serve bread that has just been baked, even if I can’t order it online well in advance. This preference for bread that’s ready to eat straight away comes first for around 33% of consumers. |
| Ingredients and nutritional value |
Read the ingredients and allergen information; check separately for sourdough, any yeast and the type of salt listed. |
When the bread needs to suit different members of the family, I want to know what it contains and how white bread compares with our other bread choices. This consideration is the deciding factor for around 25% of consumers. |
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Frequently asked questions
Should I freeze a whole loaf at once for a large household?
No, you can freeze bread in portions and take out only what you need. The Voedingscentrum recommends freezing bread in portions as soon as you buy it. Also check the defrosting instructions for the product you’ve chosen.
Does sourdough bread contain no baker’s yeast?
No, both sourdough and yeast can appear in the ingredients list. Jumbo lists both sourdough and yeast in its Desem Baguette Wit, so check the label on the bread you want to buy.
How can I tell whether white sourdough contains iodised salt?
Check the ingredients list for the specific loaf; the word ‘sourdough’ doesn’t tell you. Albert Heijn lists iodised salt in AH Liefde & Passie Biologisch OerDesem blond gesneden. The Dutch Food and Consumer Product Safety Authority explains that iodine compounds may only be added to bread via baker’s salt, but this doesn’t mean that every sourdough loaf contains iodine.
Is white sourdough as nutritious as wholemeal bread?
No, using sourdough doesn’t make white bread wholemeal. According to the Voedingscentrum, white bread contains fewer nutrients than wholemeal bread. If nutritional value is important to your choice, check the type of bread and its nutritional information.
Can I order sourdough bread baked fresh in store online?
It depends on the bread and the store. Jumbo says its freshly baked in-store sourdough breads can’t be ordered online, while Lidl says its Rustiek wit desembrood is only available in store.