Choose a white sourdough loaf or OerDesem loaf that’s ready to serve if you want to slice a larger loaf and offer a selection of toppings. If you’d like to warm the bread just before Easter brunch, look for white sourdough rolls, tear-and-share bread or baguettes to bake at home. Make sure you allow enough time and have room in the oven. For each product, check the ingredients, allergens and type of salt used: the word ‘sourdough’ alone doesn’t tell you this.
A larger white sourdough loaf that’s ready to serve goes well with a selection of toppings. Albert Heijn lists sliced white OerDesem varieties, while Jumbo also describes rustic sourdough loaves baked fresh in store.
White sourdough rolls, tear-and-share bread and baguettes let you fit baking into your brunch schedule. Jumbo and PLUS offer these types of bread; check the preparation instructions for each product and make sure you have room in your oven or air fryer.
If someone has an allergy or you have questions about the ingredients, the information for the specific loaf you choose is what matters. Jumbo Desem Breekbrood Wit, for example, lists gluten, spelt and wheat. Check the latest allergen information for other products too, and look for iodised salt if that matters to you.
First, decide whether you want bread that’s ready to serve or needs baking at home. Then check the product information to make sure it suits your guests and your serving plans.
When to choose it: If you want to serve a larger loaf without baking it first, Albert Heijn’s white OerDesem varieties are one option.
Bear in mind: Jumbo says its rustic sourdough loaves, baked fresh in store, aren’t available to order online.
When to choose it: If you want to buy the bread in advance and bake it just before brunch, Jumbo and PLUS offer white sourdough products in a range of shapes.
Bear in mind: Baking takes time and you’ll need room in the oven or air fryer while you may also be preparing other dishes.
When to choose it: If white bread to go with your toppings matters more than whether it contains sourdough, you could also consider a standard white loaf.
Bear in mind: A description such as ‘rustic white’ doesn’t confirm that the bread contains sourdough. Check the details for the specific product.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Flavour and presentation | Check that sourdough is listed, the shape of the loaf and whether it’s sliced. | I want to serve a larger loaf with a selection of toppings, so I’m mainly looking at the shape and flavour. This presentation is the biggest factor in the choice for around 33% of consumers. |
| When you’ll serve it | Check the baking time and temperature, and make sure your appliance will be available when you need it. | If I want to bake the bread just before eating, I need to fit it in around the other brunch dishes. An estimated 25% of consumers prioritise when the bread will be served. |
| Allergens and ingredients | Read the ingredients and allergen information for the product you choose; ask about it if the bread is sold loose. | I need to know whether the bread is suitable for the guests I’m buying it for, however appealing it looks. This check comes first for around 25% of consumers. |
| Iodised salt | Look for baker’s salt or iodised salt on the packaging; if the bread is sold loose, ask which salt has been used. | If the type of salt matters to my choice, I want to be able to check each loaf rather than rely on its name. This is the main thing to consider for around 17% of consumers. |
The product information for Jumbo Desem Broodjes Wit and PLUS Korenlanders Wit stokbrood met desem bereid lists both sourdough starter and yeast.
Read the full ingredients list if the presence of yeast matters to your choice.
Jumbo Desem Breekbrood Wit lists gluten, spelt and wheat, as well as the possible presence of other allergens. So a sourdough description doesn’t tell you which allergens a particular loaf contains.
Check the latest product information. If bread is sold loose, ask about allergens before buying; according to the Netherlands Food and Consumer Product Safety Authority, sellers must provide information about 14 allergens for unpackaged food.
You can’t tell which salt has been used from the name ‘white bread’ or ‘sourdough’.
Check the label for baker’s salt or iodised salt. If the bread is sold loose, ask about it if this matters to your purchase.
Bread that needs to go in the oven or air fryer takes time and space just before serving, alongside your other brunch dishes.
Plan around the instructions on your packaging. For PLUS Korenlanders Wit stokbrood met desem bereid, PLUS recommends 8–10 minutes in a preheated oven at 220 °C or 4 minutes in a preheated air fryer at 200 °C.
For anyone looking to serve a sliced white OerDesem loaf straight away.
For anyone choosing between rustic sourdough from the store and white sourdough products to bake at home.
For anyone looking to bake a white sourdough baguette at home or find a white sourdough option in the bread range.
An option for standard white bread or bread to bake at home if sourdough isn’t essential.
A retailer to browse if you haven’t settled on a particular product and want to compare different types of bread.
This white baguette is a good fit for an Easter brunch where you want to serve bread in pieces. Check whether and how you need to prepare the one you choose before serving.
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A white baguette to serve in pieces at Easter brunch. The pack contains 250 g; check the latest ingredients and allergen information before buying, and find out whether it needs baking if you’d like to serve it warm.
No. The product information for Jumbo Desem Broodjes Wit and PLUS Korenlanders Wit stokbrood met desem bereid lists both sourdough starter and yeast. If this distinction matters to you, read the ingredients list for the bread you choose.
It varies by product. PLUS recommends 8–10 minutes in a preheated oven at 220 °C, or 4 minutes in a preheated air fryer at 200 °C, for its Korenlanders Wit stokbrood met desem bereid. Follow the instructions on the packaging of your baguette.
Before buying, ask for the allergen information for the specific loaf. According to the Netherlands Food and Consumer Product Safety Authority, sellers must provide customers with information about 14 allergens for unpackaged food.
No. Check the ingredients list for the bread you choose for baker’s salt or iodised salt. If the bread is sold loose, ask which salt has been used.
Yes. Check the latest packaging when you buy the bread, especially if ingredients or allergens matter to your guests. PLUS says this product information can change, so it recommends checking the packaging.
