What should you look for when choosing?
First decide whether a white crumb or choosing wholemeal or brown bread matters more to you. Then compare the flavour, label and practicalities of the loaves you can actually buy.
| What to consider |
What to check when buying |
Who is this important to? |
| Fibre and type of bread |
Check whether the bread is labelled wholemeal and compare the fibre per 100 g. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible. |
If you eat bread often, you may want to weigh up your preference for white bread against the fibre in a wholemeal option. This is the main consideration for around 42% of consumers. |
| Flavour and texture |
Judge the crust and crumb of the specific loaf; the word ‘sourdough’ doesn’t tell you how firm it will feel. |
I’m looking for a white crumb with sourdough flavour, but I also want a crust that’s pleasant to eat. Flavour and texture come first for around 33% of consumers. |
| Buying and storing |
Check the current ingredients and allergen information, and choose a retailer and loaf size that suit your household. |
If I’m buying for one or two people, I want to be able to read the label and avoid bringing home more bread than I can use or store. Around 25% of consumers give practical considerations like these top priority. |
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Frequently asked questions
Does ‘sourdough’ tell you anything about the fibre in white bread?
No. The term ‘sourdough’ on its own doesn’t tell you whether bread is wholemeal or how much fibre it contains. Check the type of bread and the fibre per 100 g; the Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible.
Does sourdough bread always contain only sourdough, with no added yeast?
No. The ingredients list for Jumbo Desem Breekbrood Wit includes both sourdough and yeast. Check the list for the loaf you want to buy.
What can you do if a whole loaf is too large for your household?
Where possible, choose a smaller loaf or divide a whole loaf into portions and freeze some of it. Follow the storage instructions on the packaging for the loaf you choose.
What should you look for if you have a food allergy?
Check the current ingredients and allergen information for the specific loaf. For Korenlanders Desem Wit, PLUS lists wheat, rye and cereals containing gluten, among other things; don’t assume this product information applies to other breads.
Is white sourdough bread a suitable choice if you have a reduced appetite?
You can’t tell from the type of bread alone. The Netherlands Nutrition Centre says older people may need additional dietary advice if they have an illness, health conditions or a reduced appetite. Speak to an appropriate healthcare professional about ongoing problems or unintentional weight loss.