What should you look for when choosing?
First, decide whether you want bread that’s ready to serve straight away or that you can bake just before eating. Then choose a shape that suits sharing, dipping or individual portions.
White sourdough baguette to bake at home
Choose this when: You want to serve warm bread alongside the other dishes.
The trade-off: You’ll need to allow time for preparation and use of the oven or air fryer. PLUS provides instructions for both appliances for its Korenlanders white sourdough baguette.
Fresh rustic white sourdough
Choose this when: You want a larger loaf to share without needing to bake it first.
The trade-off: You may need to visit a shop for options that aren’t available online, such as the rustic sourdough loaves baked in store that Jumbo describes and Lidl’s rustic white sourdough loaf.
White sourdough rolls or tear-and-share bread
Choose this when: Individual portions or a loaf to tear and share would suit the table better.
The trade-off: The white sourdough rolls and tear-and-share bread from Jumbo that we looked at contain yeast as well as sourdough starter. Check the label if you want to avoid added yeast.
| What to consider |
What to look for |
Who it matters to |
| Crust, flavour and shape |
Choose a larger loaf to share, a baguette to slice or individual rolls. If you prefer sourdough, check that it’s listed in the ingredients. |
I want bread to serve with dips and dishes to share, but the crust and sourdough flavour matter most to me. Around 30% of consumers prioritise these qualities. |
| When you’ll serve it |
Check whether the bread needs baking, and the time and temperature required for your chosen product. If you’re buying fresh bread in store, check whether it’s available at your local branch. |
When the other dishes are nearly ready, I want to know whether the bread can go straight on the table or still needs to go in the oven. This is the most important consideration for around 40% of consumers. |
| Ingredients and allergens |
Read the ingredients and allergen information for the specific loaf. Also check for added yeast and, where relevant, warnings about possible traces of allergens. |
I want to know in advance whether everyone at the table can eat the bread and whether yeast has been added. This is the top priority for around 20% of consumers. |
| Nutrition information |
Compare details such as fibre and salt per 100 g on the label. Check separately whether bakers’ salt or iodised salt has been used. |
I want to take the bread’s nutrition information into account when choosing for this occasion too. Around 10% of consumers rank this as their top priority. |
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Frequently asked questions
Does sourdough mean no yeast has been added?
No. The white sourdough rolls and white sourdough tear-and-share bread from Jumbo that we looked at list yeast as well as sourdough starter. If you want to distinguish between sourdough and added yeast, check the ingredients list for the exact loaf.
How can I tell whether white bread contains bakers’ salt?
Check the ingredients list for ‘bakers’ salt’ or ‘iodised salt’, and ask about unwrapped bread. According to the Netherlands Nutrition Centre, using bakers’ salt when baking bread isn’t compulsory.
Can I rely on the name ‘sourdough bread’ if I need to avoid wheat or gluten?
No. The white sourdough rolls and white sourdough tear-and-share bread from Jumbo that we looked at list wheat, spelt and gluten. Check the ingredients, allergens and any warnings about possible traces of allergens for each specific loaf.
How do I bake the PLUS white sourdough baguette?
For its Korenlanders white sourdough baguette, PLUS recommends baking for 8–10 minutes in an oven at 220 °C, or for 4 minutes in a preheated air fryer at 200 °C. For other bread, follow the instructions on its packaging.
What should I look for if I want to compare white sourdough with other bread?
Compare the nutrition information for the specific loaves, including fibre and salt per 100 g, as well as their shape and ingredients. The Netherlands Nutrition Centre says that white bread contains fewer nutrients than wholemeal bread; preferring the flavour of sourdough doesn’t automatically change that comparison.