Who are these types of bread for?

If you want to serve warm bread

If you’d like to serve bread with dips or dishes to share, a bake-at-home option lets you time the baking to suit the meal. Just check in advance how long your chosen bread takes to bake and how much oven space it needs.

If you want to share rustic sourdough

A larger, fresh sourdough loaf is ideal for a table where everyone can help themselves to pieces or slices. Bear in mind that some rustic options from Jumbo and Lidl are only available in store.

If you check ingredients carefully

If you prefer bread with no added yeast, or need to keep an eye on allergens, the product name alone won’t tell you everything. Check the ingredients and allergens for the specific loaf. For bakers’ salt or iodised salt, check the label too, or ask about unwrapped bread.

What should you look for when choosing?

First, decide whether you want bread that’s ready to serve straight away or that you can bake just before eating. Then choose a shape that suits sharing, dipping or individual portions.

White sourdough baguette to bake at home

Choose this when: You want to serve warm bread alongside the other dishes.

The trade-off: You’ll need to allow time for preparation and use of the oven or air fryer. PLUS provides instructions for both appliances for its Korenlanders white sourdough baguette.

Fresh rustic white sourdough

Choose this when: You want a larger loaf to share without needing to bake it first.

The trade-off: You may need to visit a shop for options that aren’t available online, such as the rustic sourdough loaves baked in store that Jumbo describes and Lidl’s rustic white sourdough loaf.

White sourdough rolls or tear-and-share bread

Choose this when: Individual portions or a loaf to tear and share would suit the table better.

The trade-off: The white sourdough rolls and tear-and-share bread from Jumbo that we looked at contain yeast as well as sourdough starter. Check the label if you want to avoid added yeast.

What to consider What to look for Who it matters to
Crust, flavour and shape Choose a larger loaf to share, a baguette to slice or individual rolls. If you prefer sourdough, check that it’s listed in the ingredients. I want bread to serve with dips and dishes to share, but the crust and sourdough flavour matter most to me. Around 30% of consumers prioritise these qualities.
When you’ll serve it Check whether the bread needs baking, and the time and temperature required for your chosen product. If you’re buying fresh bread in store, check whether it’s available at your local branch. When the other dishes are nearly ready, I want to know whether the bread can go straight on the table or still needs to go in the oven. This is the most important consideration for around 40% of consumers.
Ingredients and allergens Read the ingredients and allergen information for the specific loaf. Also check for added yeast and, where relevant, warnings about possible traces of allergens. I want to know in advance whether everyone at the table can eat the bread and whether yeast has been added. This is the top priority for around 20% of consumers.
Nutrition information Compare details such as fibre and salt per 100 g on the label. Check separately whether bakers’ salt or iodised salt has been used. I want to take the bread’s nutrition information into account when choosing for this occasion too. Around 10% of consumers rank this as their top priority.

Common mistakes

  • Assuming ‘sourdough’ means ‘no added yeast’

    The white sourdough rolls and white sourdough tear-and-share bread from Jumbo that we looked at list both sourdough starter and yeast. So the description on the front doesn’t answer that question.

    If it matters to your choice, look separately for sourdough starter and yeast in the ingredients list.

  • Assuming white sourdough is gluten-free

    The white sourdough products from Jumbo that we looked at list wheat, spelt and gluten. Ingredients and warnings about possible traces of allergens can vary between other loaves.

    Check the current allergen information for every option, including unwrapped or in-store-baked bread.

  • Assuming every loaf contains bakers’ salt

    According to the Netherlands Nutrition Centre, using bakers’ salt when baking bread isn’t compulsory. So you can’t tell whether it’s present from a product name such as ‘white bread’ or ‘sourdough’.

    For packaged bread, look for ‘bakers’ salt’ or ‘iodised salt’ in the ingredients list. For unwrapped bread, ask in store.

  • Planning to buy in-store bread as if it were an online order

    Jumbo describes its rustic, in-store-baked sourdough loaves as unavailable to order online. Lidl lists its rustic white sourdough loaf as an in-store product.

    Before you shop, check whether your chosen option is available at your local branch.

    If you’re making a special trip just for that bread, you may need to visit a separate shop.

Brands to consider

Albert Heijn

The sourdough bread category includes a section for white sourdough, with options such as OerDesem varieties.

  • You can browse a range of sourdough breads within the category.
  • Some options are listed as available in store only, so check availability for each loaf.

Jumbo

Jumbo lists packaged white sourdough rolls and white sourdough tear-and-share bread, as well as rustic sourdough loaves from its in-store bakery.

  • Ingredients, allergens and nutritional values are available for the packaged products mentioned.
  • According to Jumbo, its rustic sourdough loaves baked in store can’t be ordered online.

PLUS

PLUS lists a white sourdough baguette to bake at home.

  • Baking instructions for both an oven and an air fryer are provided for this baguette.
  • The product contains wheat and spelt; check the packaging for the full allergen information too.

Lidl

Lidl lists a rustic white wheat sourdough loaf as an in-store product.

  • There’s a separate list of ingredients and allergens for its oven-fresh range.
  • The rustic white sourdough loaf is listed as available in store only; check the information for the specific option.

ALDI

Bakkersgoud rustic white is an option if you’re looking for white bread and sourdough isn’t a must.

  • ALDI describes this bread as rustic white, with a golden-brown crust and soft centre.
  • According to ALDI, the Bakkersgoud Rustic range is available in stores with an in-store bakery. Don’t assume this bread is sourdough without checking the ingredients.

Dirk

Dirk’s white batard is an alternative if you’re looking for white bread with a firm crust and don’t specifically need sourdough.

  • Dirk describes its white batard as a loaf made with wheat and rye, with a firm crust.
  • If you’re specifically looking for sourdough, don’t rely on the batard shape alone; check the ingredients of the loaf you choose.

Joybuy products

Related products coming soon.

Frequently asked questions

Does sourdough mean no yeast has been added?

No. The white sourdough rolls and white sourdough tear-and-share bread from Jumbo that we looked at list yeast as well as sourdough starter. If you want to distinguish between sourdough and added yeast, check the ingredients list for the exact loaf.

How can I tell whether white bread contains bakers’ salt?

Check the ingredients list for ‘bakers’ salt’ or ‘iodised salt’, and ask about unwrapped bread. According to the Netherlands Nutrition Centre, using bakers’ salt when baking bread isn’t compulsory.

Can I rely on the name ‘sourdough bread’ if I need to avoid wheat or gluten?

No. The white sourdough rolls and white sourdough tear-and-share bread from Jumbo that we looked at list wheat, spelt and gluten. Check the ingredients, allergens and any warnings about possible traces of allergens for each specific loaf.

How do I bake the PLUS white sourdough baguette?

For its Korenlanders white sourdough baguette, PLUS recommends baking for 8–10 minutes in an oven at 220 °C, or for 4 minutes in a preheated air fryer at 200 °C. For other bread, follow the instructions on its packaging.

What should I look for if I want to compare white sourdough with other bread?

Compare the nutrition information for the specific loaves, including fibre and salt per 100 g, as well as their shape and ingredients. The Netherlands Nutrition Centre says that white bread contains fewer nutrients than wholemeal bread; preferring the flavour of sourdough doesn’t automatically change that comparison.