Who might this bread choice suit?

If you’re putting together a bread board

You’re looking for white bread with visible seeds or kernels for Sinterklaas Eve, in a shape that’s easy to share. Albert Heijn and Jumbo product descriptions mention sunflower seeds, linseeds, pumpkin seeds and sesame, among others. The seeds vary from one loaf to another.

If you’re keeping an eye on fibre

You want to consider the nutritional value and look beyond the words ‘mixed seeds’. Seeds don’t automatically make a loaf wholemeal. Compare the ingredients and fibre per 100 g; the Voedingscentrum recommends replacing white bread with wholemeal or brown bread as often as possible.

If you need to consider allergens

You’re buying bread for guests who need to avoid certain ingredients. Check the latest product information for allergens including gluten-containing cereals, sesame and soya. Even bread sold as gluten-free may contain other allergens, as shown by Jumbo’s product information for the Odenwald seeded roll.

What should you look for when choosing?

When buying bread for guests, first check which ingredients they need to avoid. Then choose between a white base with seeds and a loaf that puts more emphasis on fibre, and decide which shape you’d like to serve.

What to consider What to check before buying Who it matters to
Seeds and loaf shape Check which seeds are listed in the ingredients and whether the bread is sold sliced, unsliced or as a baguette. For a shared bread board, I want visible seeds and the freedom to decide how to serve the bread. For around 40% of consumers, this combination of texture and presentation is the top priority.
Fibre and type of bread Compare the bread description, the type of flour used and the fibre per 100 g; ‘mixed seeds’ doesn’t automatically mean ‘wholemeal’. If fibre matters more to me than having a white bread base, I also want to consider wholemeal bread. This is the top priority for around 30% of consumers.
Ingredients and allergens Check the latest allergen information. If you have questions about iodine, look for iodised salt or baker’s salt in the ingredients. When guests need to avoid certain ingredients, I want to know what I can safely serve them. For around 30% of consumers, this information comes first.

Common mistakes

  • Assuming ‘mixed seeds’ means ‘wholemeal’

    White bread can contain seeds while still using wheat flour as its base. According to the Voedingscentrum, white bread contains fewer nutrients than wholemeal bread.

    Check the bread description and compare the fibre per 100 g if nutritional value is an important reason for your choice.

  • Serving seeded bread without checking the allergens

    Product information from Albert Heijn, Jumbo and PLUS shows that ingredients such as wheat, sesame and soya need to be considered for each loaf. So one loaf won’t automatically suit every guest.

    Read the latest packaging information and ask about allergens when buying unpackaged bread. Keep a separate alternative to hand if a guest needs to avoid certain ingredients.

  • Assuming the bread contains iodine based on its type

    Whether bread contains iodised salt or baker’s salt depends on the product; the name ‘white mixed-seed bread’ doesn’t tell you either way.

    Check the ingredients list or ask the baker if this information matters to your choice.

  • Assuming a frozen roll is ready to serve straight away

    According to Jumbo’s product information, the gluten-free Odenwald seeded roll needs to thaw at room temperature for around 3 hours. It also contains sesame and soya.

    Plan ahead to allow time for thawing, follow the storage instructions on the packaging and check for other allergens even when choosing a gluten-free product.

Brands and places to shop for inspiration

Albert Heijn

Albert Heijn describes products including Les Pains Triomphe half and Liefde & Passie Meerzaden unsliced as white breads with seeds.

  • The product information lists the seeds used, nutritional values, allergens and storage advice.
  • Ingredients and allergen information may change, so check the packaging of the loaf you buy.

Jumbo

Jumbo lists Boeren Licht Meerzaden, as well as a separate gluten-free Odenwald seeded roll.

  • The ingredients information for Boeren Licht Meerzaden lists linseed, sunflower seeds and sesame.
  • Boeren Licht Meerzaden contains wheat, soya and sesame. The gluten-free Odenwald roll contains sesame and soya, and needs to be thawed according to the packaging.

PLUS

PLUS describes Korenlanders Rustiek Vloerbrood Wit Meerzaden 1/2 as white bread with sunflower seeds, linseed and sesame.

  • The product information lists the ingredients, allergens and fibre per 100 g.
  • Check availability at your local shop and read the latest packaging information before buying.

Lidl

Lidl Netherlands describes its Steenoven multigrain baguette as a white multigrain baguette with kernels and seeds.

  • A baguette offers a different way to serve bread from a whole or half loaf.
  • Before choosing it for guests, check the latest ingredients, allergens and nutritional information on the product.

Aldi

ALDI Netherlands describes a daily fresh range that includes white bread and multigrain bread.

  • You can compare the types of bread available and their labels in store.
  • Check the shelf label to see whether a particular loaf is both white and seeded; the general range description doesn’t confirm that combination for a specific variety.

Dirk

Dirk lists Bakker van der Akker Boeren meerzaden heel as a brown wheat loaf with seeds.

  • This is worth considering if a brown seeded loaf would also suit your bread board.
  • The loaf listed isn’t a white mixed-seed bread; check the latest range if you’re specifically looking for a white variety.

Joybuy products to consider

Related products will be available soon.

Frequently asked questions

Is white seeded bread automatically wholemeal?

No. Seeds and kernels may be added while wheat flour remains the base of the bread. Check the bread description and ingredients; the Voedingscentrum recommends replacing white bread with wholemeal or brown bread as often as possible.

How can I check allergens in unpackaged bread?

Ask for the allergen information for the specific bread before buying. Look out for gluten-containing cereals and sesame, among other things, which the Netherlands Food and Consumer Product Safety Authority (NVWA) lists as allergens consumers must be informed about.

Does every white mixed-seed bread contain iodised salt?

Don’t assume it does: check the ingredients list for the specific loaf for iodised salt or baker’s salt, or ask the baker. The type of bread and the presence of seeds don’t tell you which salt has been used.

When should the gluten-free Odenwald roll be thawed?

According to Jumbo’s product information, the Odenwald Bakery Glutenvrij Ovaal Wit Broodje met Zaden needs to thaw at room temperature for around 3 hours. Follow the latest packaging instructions for storage too: once thawed, it must not be refrozen and has a stated shelf life of up to 2 days. Also check the information about sesame and soya.