Who might this bread be suitable for?

Families who want a white crumb with seeds

For a family dinner, white bread with sunflower seeds, linseed or sesame can offer the texture you’re looking for. Check which seeds the bread actually contains, and compare the nutritional information on the packaging too.

Families who are mainly comparing fibre content

If you like the idea of seeds but fibre is your priority, compare white seeded bread with brown or wholemeal seeded bread. The name ‘seeded’ doesn’t, by itself, mean that the bread is wholemeal.

Families with someone who needs to eat gluten-free

Standard white wheat bread isn’t a suitable alternative in this case. Choose a product explicitly labelled gluten-free, and also check for other relevant allergens, such as sesame and soya, as well as any defrosting instructions.

What should you look for when choosing?

First, decide whether a white crumb with a seedy texture will suit everyone at the table. Then compare the type of bread and its nutritional information. If you need a gluten-free option, you’ll need to choose a separate product.

What to consider What to check Who it matters to
Seed texture Check that it’s white bread and see which seeds or kernels it contains. When I’m putting bread on the table for everyone, I want a white crumb with a noticeable seed texture too. For around 44% of consumers, this combination comes first.
Type of bread and nutritional value Compare the type of bread and the stated fibre and salt per 100 g. If fibre matters more to me than a white crumb, I also want to consider brown and wholemeal seeded bread. Around 33% of consumers prioritise this balance.
Allergens Read the latest allergen information. If you need a gluten-free option, check that it’s explicitly labelled gluten-free. If someone at the table needs to avoid gluten or another allergen, the bread must meet their needs. For around 23% of consumers, this is the first requirement.

Common mistakes

  • Assuming ‘seeded’ means ‘wholemeal’

    White bread can contain seeds and still have a white bread base. This distinction matters if you’re mainly focusing on the type of bread and its fibre content.

    Read the bread description and grain ingredients, and compare the fibre per 100 g. If fibre is your priority, include brown or wholemeal seeded bread in your comparison too.

  • Comparing the seeds but overlooking the salt

    Product information from Albert Heijn, Jumbo and PLUS gives salt values of 0.65 g to 1.09 g per 100 g for the white seeded breads discussed here. So the seed mix doesn’t tell you how much salt the bread contains.

    Compare the salt per 100 g on the packaging, alongside the type of bread and its fibre content.

  • Confusing gluten-free with allergen-free

    According to Jumbo’s product information, Odenwald Bakery’s gluten-free white roll with seeds also contains sesame and soya.

    As well as checking that it’s labelled gluten-free, always check the ingredients and allergen information for everyone at the table.

  • Assuming the bread name tells you whether it contains baker’s salt

    According to the Voedingscentrum, there’s no requirement to bake bread with baker’s salt. Labels such as white, sourdough or seeded don’t tell you whether it’s used.

    If you want to know whether bread contains baker’s salt or iodised salt, read the ingredients list on the packaging.

Brands and product ranges to compare

Albert Heijn

Albert Heijn lists products including AH Liefde & Passie Meerzaden, a white seeded sourdough bread, and AH Les Pains Triomphe, a half-white seeded bread.

  • According to the product information, Liefde & Passie Meerzaden contains 4.1 g of fibre and 1.05 g of salt per 100 g; Les Pains Triomphe lists 4.2 g of fibre and 0.65 g of salt per 100 g.
  • Both products contain gluten-containing cereals. Check the other allergens and the latest values on the packaging.

Jumbo

According to Jumbo, Jumbo Boeren Licht Meerzaden is a whole white wheat loaf containing ingredients including linseed, sunflower seeds and sesame.

  • The product information lists 2.9 g of fibre and 1.02 g of salt per 100 g.
  • The bread contains wheat, soya and sesame. According to the product information, it may also contain milk and lupin, among other things. If you have an allergy, check the latest label.

PLUS Korenlanders

According to PLUS, PLUS Korenlanders Rustiek Vloerbrood Wit Meerzaden is a part-baked whole white wheat loaf with seeds and kernels.

  • The product information lists sunflower seeds, linseed and sesame, along with 3.2 g of fibre and 1.09 g of salt per 100 g.
  • The bread contains wheat, barley and sesame, and may also contain other listed allergens. Check the label and availability at the shop where you’re buying it.

Odenwald Bakery

The Odenwald Bakery product listed by Jumbo is a frozen, gluten-free white rice-flour roll with seeds, not a whole loaf for a family dinner.

  • The product information lists 6.0 g of fibre per 100 g.
  • The roll contains sesame and soya. According to Jumbo, it needs around 3 hours to defrost and can be kept for up to 2 days after defrosting.

Lidl

Lidl’s Maisbrood is described as 800 g of white bread with maize and sunflower seeds, so it isn’t necessarily the same as a loaf containing several types of seeds.

  • The description makes clear that it’s white bread with sunflower seeds.
  • Before comparing it with white seeded bread, check the latest ingredients, allergens and nutritional information in store.

Joybuy products

Related products will be available soon.

Frequently asked questions

Is white seeded bread automatically wholemeal?

No. The presence of seeds and kernels doesn’t automatically make white bread wholemeal. Read the bread description and grain ingredients. If fibre is your priority, the Voedingscentrum advises replacing white bread with brown or wholemeal bread as much as possible.

Is all Dutch bread baked with iodised baker’s salt?

No. According to the Voedingscentrum, there’s no requirement to bake bread with baker’s salt. Check the bread’s ingredients list to see whether baker’s salt or iodised salt is listed. Don’t assume based on the type of bread.

Which allergens should you look out for in white seeded bread?

Check each product for gluten-containing cereals and other relevant allergens, including sesame and soya. The standard white wheat breads described here have different allergen information. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly shown in the ingredients list. So always check the latest packaging for everyone at the table.

Can you serve a gluten-free seeded roll straight away with dinner?

Not if it’s the frozen Odenwald Bakery roll: according to Jumbo’s product information, it needs to defrost at room temperature for around 3 hours. Once defrosted, it can be kept for up to 2 days and must not be refrozen. Also check the listed sesame and soya.