Who is this choice for?

Pupils who prefer white bread

For a pupil who is used to the taste or texture of white bread, switching to wholemeal can be a gradual process. The Netherlands Nutrition Centre suggests mixing white and wholemeal bread to help them get used to the different taste; finely milled wholemeal bread is another option to try together.

Parents and carers who want to check it’s wholemeal

If you’re specifically looking for wholemeal bread, the product description, ingredients list and fibre per 100 g are more useful than the colour or a name such as ‘multigrain’.

Families who need to avoid gluten

If a pupil needs to avoid gluten because of coeliac disease, a wheat allergy or diagnosed gluten sensitivity, choosing a suitable bread matters more than choosing between white and wholemeal. Check the current label and bear in mind the school’s arrangements.

What should you look for when choosing?

Start with what the pupil will actually eat, then check that the bread meets your wholemeal requirements. Before packing it, check for allergens and any school arrangements.

What to consider What to check when buying Who it matters to
Taste and texture See whether they’ll eat finely milled wholemeal bread. If you’re making the switch, compare white and wholemeal bread too, without assuming that a ‘mix’ name tells you what’s in it. If a coarser slice gets left behind, I want a bread my pupil will take to school and eat. Around 46% of consumers would put taste and texture at the top of their shopping priorities.
Wholemeal and fibre Read the product description and ingredients list; compare the stated fibre content on the same basis, per 100 g. I want to be able to confirm that the lunch bread really is wholemeal, rather than judge by its colour. For around 36% of consumers, being able to check that it’s wholemeal would come first.
Allergens and school arrangements Check the current label and, if gluten needs to be avoided, whether the product is suitable. Also check the arrangements at your school. If a pupil needs to avoid gluten or the school has allergen arrangements in place, I want to know what can be packed before making lunch. For around 18% of consumers, this would be their first shopping priority.

Common mistakes

  • Assuming brown or multigrain bread is wholemeal

    The colour or product name alone doesn’t tell you what flour has been used. So, if a bread is sold as a stepping stone, it’s still important to check what it contains.

    Read the product description and ingredients list. According to the Netherlands Nutrition Centre, ingredients are listed in order of quantity; also compare fibre per 100 g.

  • Packing bread without checking for allergens

    Regular bread containing gluten isn’t suitable for a pupil who needs to avoid gluten for medical reasons. Cross-contamination may also be a concern.

    For a new or changed product, check the current label and follow the arrangements that apply to the pupil and the school.

  • Treating white bread as the final compromise

    White bread can help if the pupil would otherwise refuse a sandwich, but it doesn’t replace the aim of gradually trying wholemeal bread.

    See whether they’ll eat finely milled wholemeal bread, or try alternating between white and wholemeal bread a little at a time, as the Netherlands Nutrition Centre suggests when getting used to a different taste.

  • Buying a whole loaf without planning portions

    If you only need a few slices for school, the rest could be left uneaten.

    Following the Netherlands Nutrition Centre’s storage advice, freeze the bread in portions as soon as you buy it and take out what you need.

Brands and shops to consider

Albert Heijn

Albert Heijn lists separate categories online for wholemeal bread and bread mixes.

  • Useful for seeing which types of bread you’d like to compare before you shop.
  • A category doesn’t tell you what a particular loaf contains; check the product label.

Jumbo

Jumbo lists, among other products, mixes for white bread and finely milled wholemeal bread online.

  • An option if you want to bake your own bread.
  • A bread mix needs to be prepared, so it isn’t directly comparable with ready-to-eat lunch bread.

Lidl

Lidl distinguishes between white, brown, multigrain and wholemeal bread, among other types, and displays a fibre meter on packaged loaves.

  • The fibre meter can prompt you to compare the nutritional information for packaged loaves.
  • For freshly baked bread, also check Lidl’s separate ingredient and allergen information.

ALDI

ALDI’s daily fresh range includes white bread alongside finely milled wholemeal bread and other wholemeal varieties.

  • This gives you a starting point for comparing white and wholemeal options within the same range.
  • Check the current product information for the bread you choose.

PLUS

PLUS lists products including PLUS Rond fijn volkoren heel, with a product description, ingredients and nutritional information.

  • The product description for this particular loaf says ‘Wholemeal wheat bread’.
  • PLUS notes that ingredients and allergen information may change; check the packaging of the loaf you choose.

Dirk

Dirk’s bread range includes white, wholemeal and multigrain bread.

  • The different types of bread give you a starting point for comparison.
  • Check the ingredients and nutritional values for each version you’re considering.

Bread options at Joybuy

These bread options show a few different possibilities for a school lunch: wholemeal flatbread, a round multigrain loaf and white rolls. Don’t assume the shape or taste tells you what a product contains. For a wholemeal option or allergen information, check the label of the version you choose.

Souq Lebanese Bread Whole Wheat, 6 P

Souq Lebanese Bread Whole Wheat, 6 P

A flatbread option to consider if this shape suits the lunch your pupil likes to take to school.

The product name states Whole Wheat and a pack size of 6 P. This isn’t an ordinary sandwich loaf or a confirmed mix of white and wholemeal. The product contains wheat and gluten; check the current label and school arrangements before packing it.

View at Joybuy
Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

Lekhaven Bakkerij Multigrain Country Bread Round, 550 g

A round multigrain loaf to consider if you have time to prepare the bread in advance for a school lunch.

The product name states 550 g. Allow time for defrosting, baking and cooling before slicing. If wholemeal bread or an allergen restriction affects your choice, check the product description, nutritional information and allergens on the packaging.

View at Joybuy
g'woon White Rustic Pistolet, 4 pcs

g'woon White Rustic Pistolet, 4 pcs

A white roll option for when the familiar taste of white bread matters more than switching to wholemeal for now.

The pack contains 4 pcs. This isn’t a confirmed mix of white and wholemeal. The product contains wheat; as the packaging notes that traces of other allergens may be present, check the current label and school arrangements.

View at Joybuy

Frequently asked questions

Is bread with ‘best of both’ or ‘multigrain’ in the name automatically wholemeal?

No, the name alone doesn’t confirm that. Read the product description and ingredients list, and compare fibre per 100 g. According to the Netherlands Nutrition Centre, ingredients are listed in order of quantity; for example, the product description for PLUS Rond fijn volkoren heel says ‘Wholemeal wheat bread’.

How can you help a fussy pupil switch from white to wholemeal bread?

Try a wholemeal bread the pupil enjoys, perhaps one with a finer texture, or gradually alternate between white and wholemeal bread. The Netherlands Nutrition Centre points out that wholemeal tastes different from white bread and suggests mixing the two to help them get used to the taste.

Can a pupil who needs to avoid gluten take regular wheat bread to school?

No, regular wheat bread isn’t suitable when a gluten-free diet is necessary. Check that an alternative is clearly labelled gluten-free, and look out for the current label, possible cross-contamination and your school’s arrangements.

How can you stop lunch bread from being left uneaten?

Freeze bread in portions as soon as you buy it, and take out only what you need. This is also the Netherlands Nutrition Centre’s storage advice for bread you won’t use straight away.

How can you check whether baker’s salt has been used in the bread?

Check the ingredients list for the bread you’re considering to see whether it includes baker’s salt. If this matters to your purchase, don’t rely on the type of bread alone.