What should you look for when choosing?
Start with what the pupil will actually eat, then check that the bread meets your wholemeal requirements. Before packing it, check for allergens and any school arrangements.
| What to consider |
What to check when buying |
Who it matters to |
| Taste and texture |
See whether they’ll eat finely milled wholemeal bread. If you’re making the switch, compare white and wholemeal bread too, without assuming that a ‘mix’ name tells you what’s in it. |
If a coarser slice gets left behind, I want a bread my pupil will take to school and eat. Around 46% of consumers would put taste and texture at the top of their shopping priorities. |
| Wholemeal and fibre |
Read the product description and ingredients list; compare the stated fibre content on the same basis, per 100 g. |
I want to be able to confirm that the lunch bread really is wholemeal, rather than judge by its colour. For around 36% of consumers, being able to check that it’s wholemeal would come first. |
| Allergens and school arrangements |
Check the current label and, if gluten needs to be avoided, whether the product is suitable. Also check the arrangements at your school. |
If a pupil needs to avoid gluten or the school has allergen arrangements in place, I want to know what can be packed before making lunch. For around 18% of consumers, this would be their first shopping priority. |
Bread options at Joybuy
These bread options show a few different possibilities for a school lunch: wholemeal flatbread, a round multigrain loaf and white rolls. Don’t assume the shape or taste tells you what a product contains. For a wholemeal option or allergen information, check the label of the version you choose.
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Souq Lebanese Bread Whole Wheat, 6 P
A flatbread option to consider if this shape suits the lunch your pupil likes to take to school.
The product name states Whole Wheat and a pack size of 6 P. This isn’t an ordinary sandwich loaf or a confirmed mix of white and wholemeal. The product contains wheat and gluten; check the current label and school arrangements before packing it.
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Lekhaven Bakkerij Multigrain Country Bread Round, 550 g
A round multigrain loaf to consider if you have time to prepare the bread in advance for a school lunch.
The product name states 550 g. Allow time for defrosting, baking and cooling before slicing. If wholemeal bread or an allergen restriction affects your choice, check the product description, nutritional information and allergens on the packaging.
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g'woon White Rustic Pistolet, 4 pcs
A white roll option for when the familiar taste of white bread matters more than switching to wholemeal for now.
The pack contains 4 pcs. This isn’t a confirmed mix of white and wholemeal. The product contains wheat; as the packaging notes that traces of other allergens may be present, check the current label and school arrangements.
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Frequently asked questions
Is bread with ‘best of both’ or ‘multigrain’ in the name automatically wholemeal?
No, the name alone doesn’t confirm that. Read the product description and ingredients list, and compare fibre per 100 g. According to the Netherlands Nutrition Centre, ingredients are listed in order of quantity; for example, the product description for PLUS Rond fijn volkoren heel says ‘Wholemeal wheat bread’.
How can you help a fussy pupil switch from white to wholemeal bread?
Try a wholemeal bread the pupil enjoys, perhaps one with a finer texture, or gradually alternate between white and wholemeal bread. The Netherlands Nutrition Centre points out that wholemeal tastes different from white bread and suggests mixing the two to help them get used to the taste.
Can a pupil who needs to avoid gluten take regular wheat bread to school?
No, regular wheat bread isn’t suitable when a gluten-free diet is necessary. Check that an alternative is clearly labelled gluten-free, and look out for the current label, possible cross-contamination and your school’s arrangements.
How can you stop lunch bread from being left uneaten?
Freeze bread in portions as soon as you buy it, and take out only what you need. This is also the Netherlands Nutrition Centre’s storage advice for bread you won’t use straight away.
How can you check whether baker’s salt has been used in the bread?
Check the ingredients list for the bread you’re considering to see whether it includes baker’s salt. If this matters to your purchase, don’t rely on the type of bread alone.