Who is this choice relevant to?

Buffet buyers looking for a white bread with more texture

If guests expect a light-coloured white bread, visible seeds can give it a different bite. Check that the product is actually described as white multiseed bread: multigrain bread and wholemeal bread are not automatically the same thing.

Hotels looking to offer a second bread option

White multiseed bread can be served alongside wholemeal bread if you want to offer both a white bread and an option made with whole grains. According to the Voedingscentrum, wholemeal bread contains more fibre, vitamins and minerals than white bread; adding seeds alone does not make white bread wholemeal.

Buffets with a separate gluten-free option

This requires a product explicitly labelled gluten-free, with its own ingredients and storage instructions. Check for other allergens too: the gluten-free Odenwald seed roll described by Jumbo contains sesame and soya.

What should you look for when choosing?

White multiseed bread

Choose this when: a white bread with visible seeds and a different bite is the main thing you want for the buffet.

Bear in mind: it is still white bread, even when it contains seeds; standard varieties may contain wheat, sesame and soya, among other ingredients.

Wholemeal bread as a second option

Choose this when: you want to offer a wholegrain option alongside white bread. The Voedingscentrum highlights the difference in fibre and nutrients between wholemeal and white bread.

Bear in mind: its colour, flavour and texture differ from the expected white bread.

Explicitly gluten-free seed bread

Choose this when: the buffet needs a separate gluten-free bread product.

Bear in mind: gluten-free does not mean free from other allergens; a frozen product also needs to be planned around its specific instructions.

What to consider What to check when buying Who it matters to
White bread base and seeds Read the bread description and ingredients list; compare the seeds listed and, if stated, their proportions. I want to offer a white bread, but with visible seeds and a different bite. For around 40% of consumers, this combination of white bread and texture comes first.
Fibre and bread type Compare fibre per 100 g and check separately whether the bread is labelled wholemeal. If nutritional value is my main reason for choosing a second bread, I don’t want to rely on the word ‘multiseed’ alone. Around 30% of consumers say fibre and bread type are their top priority.
Dietary requirements and allergens Check the up-to-date allergen information for every delivery and choose a product explicitly labelled gluten-free for the gluten-free option; follow its storage instructions. For guests who need a separate bread option, I need to know what the chosen product contains and how to serve it. Dietary requirements and allergen management are the main concern for around 30% of consumers.

Common mistakes

  • Confusing seeds with whole grains

    White bread with seeds is still a different type of bread from wholemeal bread. According to the Voedingscentrum, wholemeal bread contains more fibre, vitamins and minerals than white bread.

    Check the bread description and fibre per 100 g. If you also want to offer a wholemeal option, include it separately on the buffet.

  • Putting only the bread name on the buffet label

    The white multiseed breads described by Albert Heijn, Jumbo and PLUS list allergens such as wheat or gluten and sesame; some also list soya. The word ‘multiseed’ does not tell guests which allergens are in the specific product.

    Make sure the information at the buffet matches the ingredients and allergen information for the delivery you receive, even if you have ordered the same bread before.

  • Assuming every bread contains baker’s salt

    According to the Voedingscentrum, not all bread is baked with baker’s salt. The presence of seeds does not tell you which salt has been used either.

    If this is relevant to your selection, check each bread’s ingredients list for baker’s salt or iodised salt.

  • Leaving a large or frozen order until the morning of the buffet

    Availability can vary between shops. A frozen gluten-free roll may also have its own defrosting and storage times; for the Odenwald roll, Jumbo recommends defrosting for three hours and storing for no more than two days after defrosting.

    Check with your chosen branch in advance about placing a larger order, and plan defrosting according to the instructions for the exact product.

Relevant retailers to consider

Albert Heijn

Albert Heijn describes AH Liefde & Passie Meerzaden ongesneden, 550 g, as white multiseed bread.

  • The product information lists sunflower seeds, linseed, toasted sesame seeds, 4,1 g fibre per 100 g and iodised salt.
  • The bread contains wheat, soya and sesame, among other ingredients, and may contain milk and lactose. Check the packaging of the delivery you receive, as product information can change.

Jumbo

Jumbo describes both Boeren Licht Meerzaden, a white wheat bread, and a separate gluten-free Odenwald seed roll.

  • Boeren Licht Meerzaden lists 3% linseed, 3% sunflower seeds and 2,6% sesame.
  • The standard bread contains wheat or gluten, soya and sesame. The gluten-free Odenwald roll still contains sesame and soya, and has its own defrosting and storage instructions.

PLUS

PLUS describes Korenlanders Rustiek Vloerbrood Wit Meerzaden as a white wheat bread with seeds.

  • The product information lists sunflower seeds, linseed, sesame and 3,2 g fibre per 100 g.
  • Before ordering for a buffet, check availability at your chosen shop and read the product’s current allergen information.

ALDI

ALDI describes Bakkersgoud Rustiek Licht Meerzaden as a partially sliced loaf with a seeded crust.

  • The product description makes clear that this is a light-coloured loaf with a seeded crust.
  • For a comparison of ingredients, allergens and nutritional values, read the information on the packaging in store.

Lidl

Lidl may be a convenient option if you want to collect bread rolls locally or order them in larger quantities.

  • For larger quantities of bread rolls, Lidl directs customers to contact their local branch about ordering options.
  • Ask the branch which seeded breads are available and check the product information before choosing one for the buffet.

Dirk

Dirk’s bread range includes white bread and multiseed bread, among other options.

  • The bread categories give you a starting point when looking for a suitable type of bread in store.
  • For a specific product, check separately whether it is white bread and which seeds, allergens and nutritional values apply.

Joybuy products

Related products coming soon.

Frequently asked questions

Is white multiseed bread also wholemeal bread?

No. Albert Heijn, Jumbo and PLUS describe the multiseed products mentioned as white bread or white wheat bread with seeds. If you also want to offer a wholegrain option, check the bread type and include wholemeal bread separately on the buffet.

Does every bread contain iodine from baker’s salt?

No, don’t assume that it does. According to the Voedingscentrum, not all bread is baked with baker’s salt. Check each product’s label for baker’s salt or iodised salt, or ask the baker.

Can standard white multiseed bread be served as a gluten-free option?

No. The standard white multiseed breads mentioned contain wheat or gluten. For a separate gluten-free option, choose a product explicitly labelled gluten-free and check for other allergens too: the Odenwald roll described by Jumbo contains sesame and soya.

How should I plan gluten-free frozen rolls for breakfast?

Follow the instructions for the exact product and plan to defrost it before serving. For the gluten-free Odenwald seed roll, Jumbo recommends defrosting for three hours at room temperature, not refreezing after defrosting, and storing for no more than two days after defrosting.

How do I arrange a larger order of bread rolls from Lidl?

Ask your chosen Lidl branch about ordering options for a larger quantity of bread rolls. At the same time, check which bread is available and what ingredients and allergen information apply to your chosen type.